eTrigue vs LeadSquared

"Marketing Automation that Makes Sense" What do you like best about eTrigue? DemandCenter by eTrigue offers flexibility that is non-existent in other MAP systems. From the incredibly easy to use email and Landing Page templates to the form builder, eTrigue has constructed a "wunderkind" of an MA system to be used by everyone who seeks to learn marketing automation in both theory and in execution. One of the things that makes eTrigue so successful is their customer support. It's simply what tech support was 40 years ago......responsive and of high quality/value. The eTrigue support team gets all over issues without delay and they give you a resolution same day or an ETA for a fix, or an immediate work around. They do not pretend that it's a perfect world/product and that approach is refreshing. Without that level of support we couldn't be successful. It's quite an achievement.

- Jeffrey E.

"Great Product With Full Feature Set" What do you like best about eTrigue? Simple product to use with lots of features. Integrates with most CRM tools as well as Webinar solutions. Easy to read reports which give a great insight into website visitors and their actions (pages visited, length of stay on each page, etc). Nice email creation tools and simple to build nurture campaigns.

- David G.

"We use eTrigue's DemandCenter for B2B almost daily, for 5 years - and it's great!" What do you like best about eTrigue? This is the perfect tool for those that like ultimate freedom/flexibility when designing their marketing automation (MA). eTrigue's "DemandCenter" application keeps up with all of the best MA tools out there, but has a few key features and speedy interface that make me recommend it above others, if you value your time. Specifically, the UI is not a 'wizard/guided/steps' kind of approach. Instead, you have all of the options/criteria/actions available to you, and you can speedily compile lists and campaigns. So once you know where everything is, you can really hum along without constant interruptions or multiple screens of setup. The same UI components (for the list building criteria, for example) is the same/consistent in other parts of the application. Like the reports builder or criteria for actions/triggers within campaigns. So once you've learned it in one location, it is intuitive to use in other areas. Data/contacts visibility and hygiene also seems easy, due to this setup. You can quickly review your database, applying filters for drilled-down views. Wildcards and boolean functionality available throughout to be able to see what you really want to see. But, above all else, eTrigue has the best support I've ever experienced for a SaaS / online app. They're very responsive to tickets, open to new features, and it's always the same group of people that I'm dealing with.

- Jareb C.

"Does the Job but a long way to go" What do you like best about Leadsquared Marketing Automation? It is a comprehensive tool. This is the first CRM tool I had used and it gave a lot of features that helped me manage my lead data. Easy to add and export leads. I can link this to my phone and track activity as well. Review collected by and hosted on G2.com. What do you dislike about Leadsquared Marketing Automation? The interface is too boxy which can be boring to look at. It can add the feature of integrating email to leadsquared which would make the job easier for sales reps. Tasks can be arranged and simplified with a better view. Review collected by and hosted on G2.com. What problems is Leadsquared Marketing Automation solving and how is that benefiting you? I am managing my client data on a regular basis. Moving stages and adding new leads as well. Help me send emails as well with templates but that again feels like im using an outdated version. Interlinked with my phone as well to make calls

- Rakshith P.

"Lead Squared is a fantastic solution for entirely automating the inflow of leads into my company." What do you like best about Leadsquared Marketing Automation? From every source and channel, the platform focuses on impacting customer journeys and improving efficiency. like:- • Use SMS, WhatsApp, email, phone, self-serve portals, social media, and other methods to communicate successfully with your prospects and customers. • Native connectors, robust APIs, and a developer platform allow you to integrate your preferred marketing and sales software. Review collected by and hosted on G2.com. What do you dislike about Leadsquared Marketing Automation? All features should be updated frequently, and emails with updates should be sent out on a regular basis. Review collected by and hosted on G2.com. What problems is Leadsquared Marketing Automation solving and how is that benefiting you? Leadsquared marketing automation is assisting me in better engaging my customers. It ensures that the user is active on the site and consuming the study materials, resulting in a higher conversion rate. Yes, I would suggest it since it is simple to use. It helps in Sales increment and data management.

- Sachin S.

"Quick support and effective Resolution" What do you like best about Leadsquared Marketing Automation? LS allows to effectively automate and manages the lead flow. Using the different filters available in the taskbar one can keep a tab on all active and inactive tasks and plan the day accordingly. The quick support offered by them to implement the work is really recommendable. Review collected by and hosted on G2.com. What do you dislike about Leadsquared Marketing Automation? Though it is effective to use but for a beginner the UI is bit complex. Review collected by and hosted on G2.com. What problems is Leadsquared Marketing Automation solving and how is that benefiting you? Through automation, we can effectively manage the lead inflow. It helped to reduce the duplicity of the tasks on a lead as well. Forms & processes help us to record the sales users' interaction with the student & based on this customized actions are planned.

- Anmol G.