Freshworks vs Maropost

Side-by-side comparison of features, reviews, pricing and more

Freshworks

Category: Automation Software Tools
Industries: Marketing, Financial, Technology, Business

Pricing

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Maropost

Category: Automation Software Tools
Industries: Marketing, Financial, Technology, Business

Pricing

Essential - $71 per month

Essential Plus - $179 per month

Professional - $224 per month

20M+ Downloads
5/5

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Freshworks reviews

“For PhonePe, Freddy fetches context from the transactions made and offers contextual assistance for a personalized self-service experience from right within the app. We have been using it for a year and can confidently say that we have accomplished most of what we had in mind.”

- Vishal Gupta, Head of Product, PhonePe

“Because we're managing and handling tickets faster, satisfaction skyrocketed. 98% of the users say they are 'extremely satisfied' after handling a ticket, and give us a smiley face.”

- Alex Anheuer, Manager Workplace Services, Payvision

"Core ITSM is Excellent" What do you like best about Freshworks? The core ITSM functionality is fully functional and easy to install and use. The incident, Change, Problem, Release are all good and the new Alert management module is a game changer. The integration via webhooks to other FRESH products is good and the Jira integration looks excellent Review collected by and hosted on G2.com. What do you dislike about Freshworks? The Project module is ok, however, it records employee time in a different data schema. In big companies with totally different project teams, it is probably ok, but in small to mediums where the project resources are also Level 3 resolvers, this creates issues pulling utilisation and billing reports together adds at least an hour of work per week. Review collected by and hosted on G2.com. What problems is Freshworks solving and how is that benefiting you? We are an Managed Service Provider so Freshservice is the core of our service delivery business. Freshservice solves our core ITSM delivery problem out of the box, no customisations are required.

- Richard S.

Maropost reviews

"As good as advertised" What do you like best about Maropost Marketing Cloud? I was previously using Pardot and was frustrated with how rigid and clunky the software was, and was not easy to use with the changing of marketing needs. I switched to Maropost and have been able to increase my growth marketing efforts by 25% alone, and that doesn't include the increase in open rates and conversions. Review collected by and hosted on G2.com. What do you dislike about Maropost Marketing Cloud? So far so good! Nothing to complain about. Review collected by and hosted on G2.com. What problems is Maropost Marketing Cloud solving and how is that benefiting you? Having the ability to drag and drop, custom dashboard building, and the dedicated deliverability team has all helped with me make my email marketing efforts more streamlined and efficient, saving me a lot of time in the day.

- Kyle S.

"The Ferrari of Marketing" What do you like best about Maropost Marketing Cloud? The sheer depth of the Maropost marketing cloud is next level. Hence the title of the Ferrari of marketing. The customer journeys and experiences that can be built are simply amazing. I've been involved with. lot of high end email marketing systems before and nothing I've ever seen has the advanced functionality of this system. And backed by a team of awesome people who really care about customer success. Well worth taking the time to explore. Review collected by and hosted on G2.com. What do you dislike about Maropost Marketing Cloud? Nothing so far. System works very well unlike this review page which is so full of friction its awful Review collected by and hosted on G2.com. What problems is Maropost Marketing Cloud solving and how is that benefiting you? Creating scalable customer journeys and interactions.

- Iain J.

"10/10 from setup to business" What do you like best about Maropost Marketing Cloud? We changed to maropost from a competive marketing automation platform and it isn't comparable, from setup the support team was amazing and in a few days we were up and running and the opening rates and returns have turned up by hundreds of percent. The UX is top of the line and enjoys every minute of working with it. Review collected by and hosted on G2.com. What do you dislike about Maropost Marketing Cloud? Is hard to find something that is a downside in the system for our usage. Review collected by and hosted on G2.com. What problems is Maropost Marketing Cloud solving and how is that benefiting you? As a newly started business we growing our customer base by 20-40% per month, by using maropost we make sure every customer gets a great presentation of our business and we can target every single customer in the right way and the retargeting rate is amazing

- Rickard E.

Pros & cons

Freshworks

Pros
Nice looking status page that is easily configurable and should suit almost any situation
The support team at Freshteam is super helpful regarding learning guides and tutorials or just quickly connecting and walking me through a feature I don't fully understand yet
Freshdesk provides very useful features with multiple support channels including live chat, email, phone and social media.

Cons
Its costs are high
It was a bit difficult to adapt to but now I manage it very well
Not a problem but the UX for grouping multiple products inside the same organisation was a bit janky.

Maropost

Pros
Support was a big issue for us
Our last provider was lacking in this area
My favorite part of Maropost is the on-line chat
I thought it was just a novelty at first - but we use it all the time
Part of that reason is that we are still new - we asked for our work to be checked when we set up something new
Never hurts to have more eyes!Again Support
Our implementation team has been available to us from day one and are still available for our stupid user questions! It's nice to have that back up.Ease of use
We had every member of our team review the possible ESPs
Maropost would not have been chosen if the system had been difficult to navigate
We love how simple it is.

Cons
Reporting is awful, the metrics shown in the dashboard are not helpful, and to glean any useful information users need to export the reports manually
There is no attrition reporting at all.Segmentation takes a really long time
If you want to construct multiple audiences, good luck
It takes forever.UI is not intuitive
Many buttons are placed too closely or in the wrong places.

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