GMass vs MarcomCentral

Side-by-side comparison of features, reviews, pricing and more

GMass

Category: Automation Software Tools
Industries: Marketing, Financial, Technology, Business

Pricing

Standard - $19.95 per month

Premium - $29.95 per month

Enterprise - $49.95 per month

MarcomCentral

Category: Automation Software Tools
Industries: Marketing, Financial, Technology, Business

Pricing

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GMass reviews

I have had an increase of interviews since using GMass and it has helped tremendously with my recruiting efforts.

- Cara D.

For lead generation, Gmass is the best alternative email marketing platform. We can easily mass merge emails and schedule email campaigns with Gmass to generate interested customer inquiries. If we send emails to our clients using Gmail software, we can send one email at a time, and if we send multiple email recipients to email CC, it shows all customers how many email subscriber emails were sent. It is not a professional approach. So, with Gmass, we can easily send bulk emails while dynamically hiding client information from unknown users.

- Prem B.

I like how I can save my past emails as template automatically, cuts down on duplicate campaign time

- Eli B.

MarcomCentral reviews

MarcomCentral did exactly what we expected. It helped us automate our design and printing process by creating templates that took the place of our one-off designs. We were at a point where every business card, in a corporation that had 5,000 employees, was created by one of our designers. We had great support with our implementation team and customer service. They are constantly improving their product, which was great.

- Kelsey D.

Overall, our five-year relationship with MarcomCentral has been positive. While we've hit our roadblocks, the team always arises to the challenge. The software helped us create an environment where local markets can autonomously create marketing/event materials, while achieving brand consistency by locking down the branded design elements and incorporating an approval workflow. The platform, however, is not particularly strong with copy fitting, and the rich text editor does not entirely fill the design gap, so most of our more complex brochures have to be custom designed. Over the last 5 years the software has significantly progressed to incorporate our enhancement suggestions and keep up with industry trends, though at times we've experience long turnaround times for work and requests. Though, the new support ticketing system gives greater transparency into the process.

- Erinn R.

The benefits is having a location for all things brand from Sentry. We want to keep it simple for users to know where to go, and have quick and easy access to what they need to enhance their workplace duties. The software provides the resource for supporting and strengthening our brand.

- Andrew W.

Pros & cons

GMass

Pros
The documentation is really good so set up is just a matter of carefully following what they tell you to do
It has all the key features I wanted: tracking of open and clicks and auto-follows ups
This program is awesome
I really like this program because one of the things that is important for a sales person is follow-up
Fortunately, the GMass extension was recommended through a contact and is an excellent solution to process and manage mass emails for marketing projects to my contact list."

Cons
I only regret not knowing about this sooner
I think most businesses and nonprofits can use Gmass instead of paying for expensive newsletter services
There is no immediately available customer support or a number you can call when things go wrong or you're having tech issues
It was odd and not informed that GMass would move some replies to my mail mergers into a subfolder and not my main inbox
I lost these emails for at least a few hours."

MarcomCentral

Pros
I like the possibility to switch between languages within one portal and be able to use the portal for more than one country.Customer service team
Interactive outward-facing portal
Ability to create new features if you request and fund them
Easy to create simple, static templatesI like that it isn't limited and has numerous capabilities to integrate with other software and multiple vendor production capabilities.

Cons
No significant cons to report
The product definition process can be a bit time consuming, but the bulk upload tools help with efficiency.I do not think customers can choose the option to download and customize the same file - I've only seen either one or the other option next to a file
It would be great to have both possibilities/ two buttons (download and customize) next to a file (or perhaps I'm not aware that such an option exists).Burn through support hours quickly
Coding required by Marcom team for anything involving variable pricing by format within 1 product (single- vs double-sided included)

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