Side-by-side comparison of features, reviews, pricing and more
Category: Automation Software Tools
Industries: Marketing, Financial, Technology, Business
Starter - $99 per month
Essential - $199 per month
Pro - $299 per month
Premium - $399 per month
Powerhouse - $499 per month
Supreme - $599 per month
Ultimate - $799 per month
Category: Automation Software Tools
Industries: Marketing, Financial, Technology, Business
Growth - $53,400 per year
Scale - $73,800 per year
Premium - $112,800 per year
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Fantastic experience. My complaints are so minimal in comparison to what such a robust solution delivers
Angel W.GreenRope is an all-in-one, complete CRM, marketing automation, and customer service solution designed for businesses doing big things. GreenRope combines sales, marketing, and operations into one, highly customizable software solution built for your business. GreenRope includes advanced marketing automation capabilities, drag-and-drop customer journey mapping, sales force automation, customer service tools, and a tool box of other features to help manage and operate your business. GreenRope is a company built around providing exceptional value to our customers. Since we started in 2008, we have evolved from being one of the first email marketing service providers to being the first, truly Complete CRM on the market. Combining sales, marketing, and operations in to a single platform, GreenRope inspires collaboration with your clients, vendors, and employees and we live this collaborative culture, listening to people like you to build what YOU want to run your business. GreenRope's Complete CRM helps business owners, sales managers and marketers bridge the gap between departments and make data accessible throughout, so your business runs smoothly and effectively with all the information a team needs to better target and serve their leads and customers.
We're growing our demand gen and social ads play a big role. Using Metadata significantly lowers our cost of acquisition and has improved the quality of the leads we're generating.
Billy A.Metadata.io is the first Autonomous Demand Generation platform for B2B marketing that automates the most important, but repetitive tasks. Metadata understands your company's ideal customer profile; automatically builds audiences of the highest-potential buyers from your target accounts; launches, monitors, and optimizes multi-channel campaigns; fully enriches your leads; and provides clear transparency into what drives revenue. Notable customers: G2, Drift, Pendo, Slack, Vonage, and Zoom.
GreenRope is an excellent solution for any organization that is looking to increase efficiency, improve viability and streamline operations. As a start-up software company that has grown organically, we found ourselves operating in silos and using multiple pieces of software to manage projects, lead flow, and order fulfillment, etc. With one piece of software, GreenRope has allowed us to integrate all components of our operation and, as an executive, I have real time viability into my team's daily updates and activities. We are now maximizing our sales efforts by capitalizing on the contacts we've amassed and building a cohesive marketing strategy with automated drip campaigns, social media integration, and webinars. My team appreciates operating from one dashboard and the reduction in manual processes (and follow up from me:) around day to day customer service and project management. We are confident we can not only improve our internal operation, but our customer's experience as well. After a comprehensive review of solutions on the market, we were pleasantly surprised with GreenRope's extensive capabilities at a very affordable price. After eliminating several subscriptions, we find ourselves at a net savings in software spend as well!
- Micaela A.
The experience of learning a new system is always beneficial in growing your skills. The analytics and dashboard reporting were also benefits for reviewing and improving campaigns.
- Genna M.
Excellent - and very surprised. I'm geuninely impressed. This is an unusual experience for me.
- Angela R.
Metadata has been an exceptional partner for me as we have a very small marketing team. They have been working very closely to us, helping me not only to manage the campaigns but also suggesting improvements. Their customer service is excellent.
- Carlos T.
Metadata is essential for any organization that wants to accelerate its ABM success. Their CS team works hand-in-hand to set up and test a variety of experiments aligned to your ABM goals, and can quickly scale up a journey-based content distribution plan (advertising). The best part is this program can be run by a one-person marketing team in a high-growth start-up. The team at Metadata is always sharing new strategies and ideas to test with their platform-it's almost like an agency approach-which is very helpful to get the most out of the investment in this platform. Using Metadata along-side additional outbound tactics, we were able to drive triple-digit growth in the pipeline with one of our core verticals.
- Matt C.
Metadata.io is one of the singular most powerful tools for B2B marketers available today. But yet, most are shifting away from paid budgets. Having built a couple successful paid programs, and one of them supercharged by Metadata, it seems the difficulty is getting executive/finance buy-in to the hard costs. B2B marketers have always had a hard time with an ad-centric budget. It's why they were the pioneers of email and SDR programs. But hiring people and ruining your domain health have their own intrinsic hard costs. Metadata.io expands my ability to execute on a high-value channel that is challenging to run natively, and brings many wonderful capabilities not otherwise possible - multivariate testing automation, opportunity/lifecycle-based targeting automation. Also most B2B performance marketers are only running paid social on LinkedIn, but Metadata.io's proprietary matching capabilities (last I heard it used 12 data vendors) allow it to draw a line between a decent percentage of personal emails and business emails, which in turn allows for the same high-fidelity business contact targeting (which we all love about LinkedIn) on Facebook, Quora, and Google Adwords. Using Google Adwords for B2B has - until now - been only through keyword-driven search campaigns. Customer match lists didn't work because Google can really only operate with personal emails but can't match business emails. Metadata.io is changing that with its new customer match integration with Google, truly first-of-its-kind. As you can see I'm a big fan, but not without reason. The tech is top-notch and they're security experts. If you're familiar with B2B paid then you know that at least 2 of the things I mentioned above were first-of-its-kind innovations. Since we've all discovered paid display can't really drive ROI for B2B, no matter how much 6sense and DemandBase want to convince us otherwise, we've either dropped paid entirely or shifted our budget to paid social. Stage-based targeting automation and matched audiences on Adwords are both Metadata-ONLY capabilities. And using these - and the automated multivariate testing (the only alternative I've seen for this was Amplero, and their hugely expensive and sophisticated model led to their collapse a couple years back) - I was able to turn LinkedIn ads into the 2nd-highest driver of new opportunities at Convoy, right behind SDR outbound. But its value extends to existing customers and retargeting as well, given the integrations with Hubspot, Marketo and Salesforce, that allow for targeting based off of all results in a certain Salesforce report, for instance. Oh and you can preview your matched audiences too, which is incredibly valuable for ensuring your targeting is correct. The native reporting features also give insight into attribution in a way that most existing reporting cannot. You can see impact on specific accounts/companies by impressions, clicks as well as leads and opportunities.
- Evan D,
Pros |
---|
Everyone I've worked with at GreenRope is amazing |
They've operated promptly and professionally when helping us solve our issues |
I like that this software includes everything you need in a CRM all in one place |
It allows you to seamlessly manage your marketing, social media, sales, and client projects all from GreenRope |
GreenRope is an excellent solution for any organization that is looking to increase efficiency, improve viability and streamline operations." |
Cons |
---|
Slow, awkward layout, cloud based, no way to store data locally |
I was forced to use this setup with another service, I would not use it otherwise |
Not a whole lot, Im just having trouble navigating around it, there are a couple different areas I get confused and can not figure out where the location is |
HATE how you create add company information to a client and it does not automatically update the company if you do not add company." |
Pros |
---|
I liked the sales pitch on this product, it was strong and offered a lot of solutions to our current issues |
I love the audience creation functionality as well as our ability to test dozens of top of funnel offers with each audience |
We have a very large Techstack that we use and Metadata is certainly one of the top in terms of customer success and support." |
Cons |
---|
The budget and bidding section is a bit confusing, even after having worked in it this long |
I also find the audience tool to be very weak |
Using Tradedesk, LinkedIn and Facebook through Metadata provided weaker results than using the native platform |
Put your paid social demand generation on auto pilot." |
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