Side-by-side comparison of features, reviews, pricing and more
Category: Automation Software Tools
Industries: Marketing, Financial, Technology, Business
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Stellar results with dedicated support and higher usage limits.
Category: Automation Software Tools
Industries: Marketing, Financial, Technology, Business
Growth costs $1,250 per month, Plus costs $2,500 per month, Advanced costs $4,000 per month, and Premium costs $15,000 per month.
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Sir Richard Branson
I have used many other marketing automation tools before but Hey Oliver is not tedious and painful to work with. It just takes seconds to setup campaigns and monitor the whole thing. Beautiful user (graphic) experience and easy smart segmentation building with advanced logic. With Hey Oliver, it's not a matter of "Can we do it?" it's more so "How can we do it?Charalambos X.
Hey Oliver is a comprehensive marketing automation software designed to accelerate business growth, improve visitor conversion, and launch automated marketing campaigns that are highly personalized and targeted intelligently at the right people. With Hey Oliver, marketers and businesses are able to increase their conversion rates by as much as 34% due to smart targeting. Engagement is increased eight times, thanks to the software intelligent campaign creator.
Building these audiences inside of Salesforce is a critical first step for us to be able to achieve targeted demand at scale. Without it, we’d be unable to direct our efforts, our reach, or our dollars, or be able to demonstrate how marketing is serving as a growth driver to our business.Jared Aho
Pardot is a marketing automation platform. Its key features include lead management, lead generation, social selling, and email marketing.
I found it very easy to set up, integrate with my site, etc.I love all the capabilities but really wanted the chat feature.
- Sarah P.
Good experience for some specific use cases, but not a complete suite to all the needs of a serious business
- David G.
It saves so much stress out of the company's marketing department. We have every information we need for each visitor and with automated running campaigns we make them more engaged and potential clients. What i think benefits Hey Oliver is the fact that everything that we need in marketing it has it on it's platform. All the tools are there and easy to use for our marketing team. That's what differentiated it for me from other platforms.
- Alex F.
I give Pardot a review of four out of five stars, and for more reviews, see below. Before my organization started using Pardot, we were on eTapestry's built-in mass email communication software system. It wasn't working for us because it was a technology of the past. It was very clunky. We had a very limited amount of mailable prospects we had, and it was very manual, and the resolution for videos, images wasn't the best. The first biggest selling point for Pardot was its native integration with Salesforce. So now whenever we have a contact in Salesforce, it's automatically synced to Pardot, which makes it a lot easier for my team to use and navigate. And the second reason why we chose Pardot is because of its really intelligent tools, such as Engagement Studio where we can automate a lot of our tasks and be a much more efficient organization. Pardot definitely is not the easiest tool to use. We have to hire consultants to help us build it and integrate it with Salesforce. It took us about a full year before we became confident with using Pardot, and every day my organization is still learning more things that the tool can do for us. If you're a small team and want to be super efficient, Pardot is a great tool for you because it takes a lot of the manual work out, especially with drip campaigns and a lot of its automation tools.
- Sabal A.
I would give Pardot a three out of five stars. And for more reviews, you can click below. Prior to using Pardot, we were using HubSpot Marketing Hub. It was a great marketing tool. I have really no quarrels with that. But the integration with Salesforce Sales Cloud was a little lackluster and hard to control, especially when it came to custom field syncing. We chose Pardot primarily based on the integration with Salesforce. It had a lot of overlapping capabilities with other marketing automation platforms, but we were most excited to leverage the connection between our Sales Cloud contacts and our Pardot prospects. Pardot was a little difficult up front, but it didn't last very long. So the implementation for properly set up work would probably be about two months. We used kind of an implementation partner, which I would recommend, through Salesforce actually, their jumpstart program. And that helped because we had a dedicated and knowledgeable person that would give us feedback and check-ins once a week. So that made it a little bit easier. But I would say the first two months are a little bit of a challenge and then the org works well. I think if you're considering using Pardot and going to use Pardot, of course there needs to be some integration with another Salesforce channel. That's really where you get the best leverage and Pardot separates itself from other marketing automation softwares like HubSpot or Mailchimp or something like that. I think it's also important to have a dedicated personnel to manage Pardot. It's commonly the same person that manages a Salesforce instance. So you can double up like that, but it's not something that's going to self-manage you really need a dedicated administrator for when configuration requests come up.
- Kelly Michael S.
Pardot has made it easy to understand how our marketing is working, know who is a hot lead versus a disengaged one, and to create content that is easy to share and delivers good ROI. It’s built in many safeguards to keep you from getting in trouble with spam rules and avoid sending emails multiple times.
- Kate B.
|Overall my funnel conversions have improved, and my B2b conversion rates have also gone up as well|
|It is really simple to set up and use|
|Hey Oliver has been wonderful for helping my business track customers and convert them into recurring customers|
|They focus on deep audience data and analytics that help you run its campaigns truly exactly with the visitor segments, even running retargeting marketing campaigns."|
|With marketing automation, if you make a mistake as a beginner, it can be amplified to your entire audience before you realize it|
|What is missing from the tool is a social media monitoring feature|
|Customer service was surprisingly unpleasant|
|I was very shocked that someone thought it would be okay to speak to a customer that way."|
|Dynamic Customer Journey Campaigns|
|Easy to Use|
|Adding more depth and conditions to completion actions|
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