Higher Logic vs Adroll

"Great Community Features" What do you like best about Higher Logic Thrive? Higher Logic has a lot of amazing features that help build member engagement. We especially love the ability to build microsites for each of our specialty groups. Our members also love the discussion board, event calendar, member directory, and member resource library features. Review collected by and hosted on G2.com. What do you dislike about Higher Logic Thrive? One downside that I've run into is feeling like I need to contact support for items that I wish I could do myself. For example, mass updating the email preferences of our groups. I also wish the reports included more data and would go back further than a month at a time. It would be really nice to see our annual data in the reports. Review collected by and hosted on G2.com. Recommendations to others considering Higher Logic Thrive: I would recommend hiring either an internal or external consultant. Review collected by and hosted on G2.com. What problems is Higher Logic Thrive solving and how is that benefiting you? We utilize Higher Logic's microsite feature to create personalized websites for each of our specialty groups. Higher Logic has a lot of different widget options available to help us personalize the websites and build member engagement. We use the discussion board to allow members to stay engaged with each other and leadership, even through their emails. The member resource library allows our members to share valuable documents and resources. And the member directory gives our members the ability to find each other and connect either through the website or their own email. We use the member directory feature for mentor/mentee searches too. The ability to give our members selective admin privileges also provides our volunteers the opportunity to make edits to their own websites.

- Kaylen H.

"Effective tool for Member Engagement" What do you like best about Higher Logic Thrive? I admit I was skeptical about purchasing Higher Logic Community because I was not sure the benefit would warrant the cost - staff convinced me to try it. Within the first three months, I saw the value of the community, especially for the association board and committees, and began to see the potential for membership engagement. About the same time, the pandemic hit! The community platform was a lifeline for many of our members. The opportunity to engage with each other on the platform was a valuable networking avenue, especially when our members were isolated and disconnected from each other. Now that restrictions regarding work location and travel are being lifted, our members are still using the community at a high engagement rate. The association membership has grown in the past two years. I attribute some of that growth to enhanced engagement through the community platform. Review collected by and hosted on G2.com. What do you dislike about Higher Logic Thrive? The search feature for past posts or conversations is cumbersome. Review collected by and hosted on G2.com. What problems is Higher Logic Thrive solving and how is that benefiting you? The community platform has enhanced board and committee communication and productivity. The community has quickly become perceived as a significant benefit of membership; thus, it has contributed to member recruitment and retention.

- Ann T.

"Easy to setup and engagement building" What do you like best about Higher Logic Thrive? The setup is very intuitive and easy even for a non-coder. The support staff and the HUB community are efficient in answering any questions or resolving any issues. The community is also user-friendly for our diverse membership. I would highly recommend it to build a safe space for members to exchange and build relationships. Review collected by and hosted on G2.com. What do you dislike about Higher Logic Thrive? The polling tool could be a bit more elaborate. Currently the basic functions doesn't allow it's usage for a different variety of needs. Review collected by and hosted on G2.com. What problems is Higher Logic Thrive solving and how is that benefiting you? We were looking to establish a safe space where our member community can network, exchange ideas, find solutions for their problems and have a sense of belonging. With the support of HL team, hard work, our member community's collaboration and time, we've managed to create this environment we were looking for our members.

- Vasan S.

"To design, improve and distribute targeted advertising." What do you like best about AdRoll? Like AdRoll can enhance your ads with interactive elements like product placement, fonts, custom animation, and calls to action. You can generate personalized dynamic ads for users based on their browsing history and the products they enjoy. I can use demographic and affinity targeting to find people who are most like our consumers based on what we already know about them. Customers can be categorized based on activities performed, viewed, and previous purchases. Review collected by and hosted on G2.com. What do you dislike about AdRoll? In comparison to its rivals, AdRoll has relatively high subscription costs. As a result, conversion tracking could use some improvement. In addition, the reporting system can be improved. It might be easier to use the same photos for different campaigns. The offer approach could contain other alternatives. Review collected by and hosted on G2.com. What problems is AdRoll solving and how is that benefiting you? You can use AdRoll to target or block customers based on their behavior by tracking various intent signals. Each delivered ad impression provides reporting and analytics to examine real-time data on campaign activity and pricing. AdRoll supports sponsored posts, promoted tweets, app install ads, lead generation cards, and standard mobile web ad formats.

- Rosemarie P.

"You can reduce the cost of promotion with your banner ads." What do you like best about AdRoll? I like the dynamic ad builder made possible by AdRoll, which helps us ensure that all of our marketing is effective. On Facebook, you can target ideal prospects. Helpful in examining consumer behavior You can modify your messages to attract as many customers as possible. Marketing campaigns can be done through social media ads, emails, and videos. You can gain insight into the typical customer path to help you maximize revenue from each customer. Review collected by and hosted on G2.com. What do you dislike about AdRoll? I think the reporting structure needs to be improved. It would be advantageous to provide more bidding strategy alternatives. Conversion-based campaigns should be included because they are so helpful. Conversion tracking may be made more efficient. Poor customer service persists. Review collected by and hosted on G2.com. What problems is AdRoll solving and how is that benefiting you? Consolidation of display campaigns across many publishing networks can be simplified. No matter where they are, it ensures that our clients and prospects are chosen. It allows you to use automated emails and remarketing campaigns to reduce and win back cart abandoners. With easy-to-launch campaigns, you can distribute offers, introduce new products, and prompt customers to make additional purchases.

- Adika S.

Aug 19, 2022 "AdRoll for marketing agencies" What do you like best about AdRoll? Adroll has empowered our agency to run retargeting campaigns for our clients without involving a third-party digital agency. This has allowed us to serve our clients better. Review collected by and hosted on G2.com. What do you dislike about AdRoll? Sometimes, customer service can be challenging. I believe it is outsourced to another country which introduces a language barrier in communication and creates problems. Review collected by and hosted on G2.com. What problems is AdRoll solving and how is that benefiting you? AdRoll solves the problem of needing to work with a third-party digital advertising agency for retargeting campaigns for our clients. We can now do it on our own.

- Dylan S.