Higher Logic vs Maropost

"Great Community Features" What do you like best about Higher Logic Thrive? Higher Logic has a lot of amazing features that help build member engagement. We especially love the ability to build microsites for each of our specialty groups. Our members also love the discussion board, event calendar, member directory, and member resource library features. Review collected by and hosted on G2.com. What do you dislike about Higher Logic Thrive? One downside that I've run into is feeling like I need to contact support for items that I wish I could do myself. For example, mass updating the email preferences of our groups. I also wish the reports included more data and would go back further than a month at a time. It would be really nice to see our annual data in the reports. Review collected by and hosted on G2.com. Recommendations to others considering Higher Logic Thrive: I would recommend hiring either an internal or external consultant. Review collected by and hosted on G2.com. What problems is Higher Logic Thrive solving and how is that benefiting you? We utilize Higher Logic's microsite feature to create personalized websites for each of our specialty groups. Higher Logic has a lot of different widget options available to help us personalize the websites and build member engagement. We use the discussion board to allow members to stay engaged with each other and leadership, even through their emails. The member resource library allows our members to share valuable documents and resources. And the member directory gives our members the ability to find each other and connect either through the website or their own email. We use the member directory feature for mentor/mentee searches too. The ability to give our members selective admin privileges also provides our volunteers the opportunity to make edits to their own websites.

- Kaylen H.

"Effective tool for Member Engagement" What do you like best about Higher Logic Thrive? I admit I was skeptical about purchasing Higher Logic Community because I was not sure the benefit would warrant the cost - staff convinced me to try it. Within the first three months, I saw the value of the community, especially for the association board and committees, and began to see the potential for membership engagement. About the same time, the pandemic hit! The community platform was a lifeline for many of our members. The opportunity to engage with each other on the platform was a valuable networking avenue, especially when our members were isolated and disconnected from each other. Now that restrictions regarding work location and travel are being lifted, our members are still using the community at a high engagement rate. The association membership has grown in the past two years. I attribute some of that growth to enhanced engagement through the community platform. Review collected by and hosted on G2.com. What do you dislike about Higher Logic Thrive? The search feature for past posts or conversations is cumbersome. Review collected by and hosted on G2.com. What problems is Higher Logic Thrive solving and how is that benefiting you? The community platform has enhanced board and committee communication and productivity. The community has quickly become perceived as a significant benefit of membership; thus, it has contributed to member recruitment and retention.

- Ann T.

"Easy to setup and engagement building" What do you like best about Higher Logic Thrive? The setup is very intuitive and easy even for a non-coder. The support staff and the HUB community are efficient in answering any questions or resolving any issues. The community is also user-friendly for our diverse membership. I would highly recommend it to build a safe space for members to exchange and build relationships. Review collected by and hosted on G2.com. What do you dislike about Higher Logic Thrive? The polling tool could be a bit more elaborate. Currently the basic functions doesn't allow it's usage for a different variety of needs. Review collected by and hosted on G2.com. What problems is Higher Logic Thrive solving and how is that benefiting you? We were looking to establish a safe space where our member community can network, exchange ideas, find solutions for their problems and have a sense of belonging. With the support of HL team, hard work, our member community's collaboration and time, we've managed to create this environment we were looking for our members.

- Vasan S.

"As good as advertised" What do you like best about Maropost Marketing Cloud? I was previously using Pardot and was frustrated with how rigid and clunky the software was, and was not easy to use with the changing of marketing needs. I switched to Maropost and have been able to increase my growth marketing efforts by 25% alone, and that doesn't include the increase in open rates and conversions. Review collected by and hosted on G2.com. What do you dislike about Maropost Marketing Cloud? So far so good! Nothing to complain about. Review collected by and hosted on G2.com. What problems is Maropost Marketing Cloud solving and how is that benefiting you? Having the ability to drag and drop, custom dashboard building, and the dedicated deliverability team has all helped with me make my email marketing efforts more streamlined and efficient, saving me a lot of time in the day.

- Kyle S.

"The Ferrari of Marketing" What do you like best about Maropost Marketing Cloud? The sheer depth of the Maropost marketing cloud is next level. Hence the title of the Ferrari of marketing. The customer journeys and experiences that can be built are simply amazing. I've been involved with. lot of high end email marketing systems before and nothing I've ever seen has the advanced functionality of this system. And backed by a team of awesome people who really care about customer success. Well worth taking the time to explore. Review collected by and hosted on G2.com. What do you dislike about Maropost Marketing Cloud? Nothing so far. System works very well unlike this review page which is so full of friction its awful Review collected by and hosted on G2.com. What problems is Maropost Marketing Cloud solving and how is that benefiting you? Creating scalable customer journeys and interactions.

- Iain J.

"10/10 from setup to business" What do you like best about Maropost Marketing Cloud? We changed to maropost from a competive marketing automation platform and it isn't comparable, from setup the support team was amazing and in a few days we were up and running and the opening rates and returns have turned up by hundreds of percent. The UX is top of the line and enjoys every minute of working with it. Review collected by and hosted on G2.com. What do you dislike about Maropost Marketing Cloud? Is hard to find something that is a downside in the system for our usage. Review collected by and hosted on G2.com. What problems is Maropost Marketing Cloud solving and how is that benefiting you? As a newly started business we growing our customer base by 20-40% per month, by using maropost we make sure every customer gets a great presentation of our business and we can target every single customer in the right way and the retargeting rate is amazing

- Rickard E.