Hootsuite vs Hotjar
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Sir Richard BransonMost popular feedback for Hootsuite
I love that I'm able to schedule post. This saves me a lot of time since I can create all my posts for the whole week at once. Apart from that, I'm able to edit the content anytime before it goes live.
Victoria M.
About Hootsuite
Social media is a wild place to do business. That’s why thousands of brands rely on Hootsuite’s tools and expertise to bring order to the chaos. Launch brilliant social campaigns, deliver 5-star social commerce experiences, and manage all your customer conversations in one place. With Hootsuite, you can confidently schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, easily keep track of customer conversations, break down silos in how you collaborate with your organization, and gain actionable real-time insights from social media to make critical business decisions—all from one intuitive dashboard. As the world’s most widely trusted social media management solution, Hootsuite can set you up for success with expert certifications, training, and coaching in social marketing, social listening, and customer care. Push your results further and get more from social faster with Hootsuite.
Most popular feedback for Hotjar
Best User Behavior Understanding Platform What do you like best about Hotjar? Hotjar is one of the best platforms that I have been using since the start of my career for user and customer behaviour on a website or on a landing page used in ads. The details are very important as it helps you what is working and what is not working with your website users. Review collected by and hosted on G2.com. What do you dislike about Hotjar? Hotjar still does not provide its users with 100% realistic data. Sometimes the heatmaps provided can be flawed and it can do damage if you consider hotjar data as only data to understand your user journey on a website. Review collected by and hosted on G2.com. What problems is Hotjar solving and how is that benefiting you? I am a digital marketer and I have been using this platform for a long time. It has mainly helped me to understand where the new or old users are dropping off or which part of the content on the landing page is more engaging with the customer and which are not and hence you can make changes accordingly and test them again.
Saurav S.
About Hotjar
Hotjar is a conversion rate optimization tool for digital marketers. Features include heatmapping, visual session recording, conversion funnel analytics, form analytics, feedback polls and surveys, and usability testing. The tool is used by digital analysts, UX designers, web developers and product marketers. Hotjar was acquired by Contentsquare September 2021, and is now a Contentsquare brand.
Hootsuite reviews
This is a great tool that has enormously helped our content team stay organized and post on a regular consistent basis.
- Brock P.
It's very complete, the vast features are definitely its major asset!
- Darwin O.
Overall the product has served us well; we're still using it daily and are able to plan campaigns around our scheduling abilities, we're able to connect directly with our customers and assigned potential customer service issues within our team with a few clicks. Over time however, social platforms are getting savvy to the needs of businesses are starting to build out their own business tools and scheduling/performance analytics hubs (Facebook Business and Twitter for Business for one). It remains to be seen how Hootsuite will compete with free as the platforms begin to grow this part of their businesses.
- Alberto L.
Hotjar reviews
I love using Hotjar! It helps me understand how users behave on my site, what they need, and how they feel. I can quickly see what pages they're visiting, how much time they're spending on each page, and where they're clicking. This information is really helpful in optimizing my client's sites.
- Sebastian P.
Analysis tools include Heatmaps, Visitor Recording, Form Analytics, and Conversion Funnels, which let you watch and measure how our users act.
- Mowshori K.
I would be surprised if there was a CRO or UX team that hasn't heard of Hotjar. It's a great little tool, especially given the price, but it doesn't allow enough flexibility to be your main on-site research tool. It's really good for starting out and doing some basic research. Sweet and simple! I guess marketers could benefit the most from this!
- Ioana G.
Pros & cons
Hootsuite
| Pros |
|---|
| Great ability to integrate to instagram, linkedin, pinterest and Facebook |
| Easy to use |
| Helps us save a lot. |
| Cons |
|---|
| Sometimes images fail to upload or content fails to post due to errors |
| No content creation tools |
| Lack of features and analytics. |
Hotjar
| Pros |
|---|
| Heatmaps, see where your users mouse is pointing |
| Capturing feedback from the users |
| Being able to see what the user see's |
| Cons |
|---|
| Customize the dashboard view - allow re-ordering of the widgets or hide widgets that aren't being used |
| Sometimes when you navigate and you press the back button nothing happens and you need to use the nav on the page but then you have to make a few clicks to get back where you were |
| Would be good to have integrations with ticketing platforms like JIRA, Github, and Bugherd in case you come across a bug you can easily raise a work ticket |
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