Hotjar vs Bombora
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Sir Richard BransonMost popular feedback for Hotjar
Best User Behavior Understanding Platform What do you like best about Hotjar? Hotjar is one of the best platforms that I have been using since the start of my career for user and customer behaviour on a website or on a landing page used in ads. The details are very important as it helps you what is working and what is not working with your website users. Review collected by and hosted on G2.com. What do you dislike about Hotjar? Hotjar still does not provide its users with 100% realistic data. Sometimes the heatmaps provided can be flawed and it can do damage if you consider hotjar data as only data to understand your user journey on a website. Review collected by and hosted on G2.com. What problems is Hotjar solving and how is that benefiting you? I am a digital marketer and I have been using this platform for a long time. It has mainly helped me to understand where the new or old users are dropping off or which part of the content on the landing page is more engaging with the customer and which are not and hence you can make changes accordingly and test them again.
Saurav S.
About Hotjar
Hotjar is a conversion rate optimization tool for digital marketers. Features include heatmapping, visual session recording, conversion funnel analytics, form analytics, feedback polls and surveys, and usability testing. The tool is used by digital analysts, UX designers, web developers and product marketers. Hotjar was acquired by Contentsquare September 2021, and is now a Contentsquare brand.
Most popular feedback for Bombora
The platform is incredibly intuitive and the user experience is easy to use. My favorite part of the tool is the automatic surge report and net-new account to HubSpot. We come in each Monday with a new set of accounts actively shopping for our services and solutions can pull contacts from those intent companies to ensure our content is in front of them. The Bombora and Hubspot integration is also incredibly robust. We can see a contact's surge score, the # of topic they're searching for, which topics, and if they're surging on any clusters right off of the contact screen.
Ashden K.
About Bombora
Bombora’s offering identifies which businesses are currently researching what topics and the intensity of those efforts. It scores these signals to then help sales and marketing teams prioritize target accounts, customize their conversations with them, and optimize marketing efforts. Bombora delivers its greatest value to organizations with 100+ employees.
Hotjar reviews
I love using Hotjar! It helps me understand how users behave on my site, what they need, and how they feel. I can quickly see what pages they're visiting, how much time they're spending on each page, and where they're clicking. This information is really helpful in optimizing my client's sites.
- Sebastian P.
Analysis tools include Heatmaps, Visitor Recording, Form Analytics, and Conversion Funnels, which let you watch and measure how our users act.
- Mowshori K.
I would be surprised if there was a CRO or UX team that hasn't heard of Hotjar. It's a great little tool, especially given the price, but it doesn't allow enough flexibility to be your main on-site research tool. It's really good for starting out and doing some basic research. Sweet and simple! I guess marketers could benefit the most from this!
- Ioana G.
Bombora reviews
Our team has really been able to gain insight on who is searching for virtual events and event technology. This helps us then create campaigns and know who to target when creating them.
- Megan G.
Bombora is pretty easy to set up and start getting data right away. You can get rolling pretty quickly and it's easy to start sharing the data with others in your company.
- Claudia G.
Bringing up-to-date intent data into CRM to drive reports and dashboards enabling our Sales and Marketing teams to target in-market accounts with relevant messaging.
- Joel E.
Pros & cons
Hotjar
| Pros |
|---|
| Heatmaps, see where your users mouse is pointing |
| Capturing feedback from the users |
| Being able to see what the user see's |
| Cons |
|---|
| Customize the dashboard view - allow re-ordering of the widgets or hide widgets that aren't being used |
| Sometimes when you navigate and you press the back button nothing happens and you need to use the nav on the page but then you have to make a few clicks to get back where you were |
| Would be good to have integrations with ticketing platforms like JIRA, Github, and Bugherd in case you come across a bug you can easily raise a work ticket |
Bombora
| Pros |
|---|
| Not difficult to set up |
| Easy to make the data actionable |
| Easy to use. |
| Cons |
|---|
| The topics don't always match |
| Does not save historical data |
| Takes anywhere between 6 - 8 weeks for a new keyword to be added in the taxonomy. |
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