Hotjar vs Breadcrumbs.io

Side-by-side comparison of features, reviews, pricing and more

Hotjar

Category: Automation Software Tools
Industries: Marketing, Financial, Technology, Business

Pricing

Basic - Free

Plus - $32 per month

Business - $80 per month

Breadcrumbs.io

Category: Automation Software Tools
Industries: Marketing, Financial, Technology, Business

Pricing

Pro Annual Plan - $799 per month

20M+ Downloads
5/5

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Hotjar reviews

I love using Hotjar! It helps me understand how users behave on my site, what they need, and how they feel. I can quickly see what pages they're visiting, how much time they're spending on each page, and where they're clicking. This information is really helpful in optimizing my client's sites.

- Sebastian P.

Analysis tools include Heatmaps, Visitor Recording, Form Analytics, and Conversion Funnels, which let you watch and measure how our users act.

- Mowshori K.

I would be surprised if there was a CRO or UX team that hasn't heard of Hotjar. It's a great little tool, especially given the price, but it doesn't allow enough flexibility to be your main on-site research tool. It's really good for starting out and doing some basic research. Sweet and simple! I guess marketers could benefit the most from this!

- Ioana G.

Breadcrumbs.io reviews

What do you like best about BreadcrumbsIO? Breadcrumbs made it easy to identify key contact actions that drove upgrades in our platform. We can now leverage these insights in our workflows, sales cadence, and upgrade sequences. Review collected by and hosted on G2.com. What do you dislike about BreadcrumbsIO? So far we have been very happy. Onboarding has taken a bit longer than expected because we needed to accumulate more data on our contact records. Review collected by and hosted on G2.com. What problems is BreadcrumbsIO solving and how is that benefiting you? We needed to score over 10,000 contact records to focus our sales and marketing efforts towards the right contacts and contact actions. Our team now has a very targeted list of contacts and or our marketing department knows exactly what actions prospects need to take to be a high valued SQL.

- Zach R.

"A ML enabled platform addressing a real world problem" What do you like best about BreadcrumbsIO? For years, marketing, sales and other stakeholders have wrangled over how best to score leads. Enter breadcrumbs to mediate and adjudicate. Review collected by and hosted on G2.com. What do you dislike about BreadcrumbsIO? This isn't a dislike, just a feature request. Would love to see the platform "show its math" on the lead scoring model Review collected by and hosted on G2.com. What problems is BreadcrumbsIO solving and how is that benefiting you? I'm early on with the platform but the initial goal is to make informed and unbiased decisions on lead scoring on real time inputs rather than historical data.

- Kirk F.

"Lead scoring is hard to get right--Breadcrumbs makes it easy." What do you like best about BreadcrumbsIO? Ease of setup is what makes it shine compared to everything else on the market. Review collected by and hosted on G2.com. What do you dislike about BreadcrumbsIO? Still in its early stages, so it doesn't integrate broadly yet Review collected by and hosted on G2.com. Recommendations to others considering BreadcrumbsIO: If you need lead scoring quickly, the team is awesome and will help you get started ASAP. Review collected by and hosted on G2.com. What problems is BreadcrumbsIO solving and how is that benefiting you? Breadcrumbs gets lead scoring done quickly and effectively, leading to better prioritization of leads for our business when we tested it.

- Zack L.

Pros & cons

Hotjar

Pros
Heatmaps, see where your users mouse is pointing
Capturing feedback from the users
Being able to see what the user see's

Cons
Customize the dashboard view - allow re-ordering of the widgets or hide widgets that aren't being used
Sometimes when you navigate and you press the back button nothing happens and you need to use the nav on the page but then you have to make a few clicks to get back where you were
Would be good to have integrations with ticketing platforms like JIRA, Github, and Bugherd in case you come across a bug you can easily raise a work ticket

Breadcrumbs.io

Pros
The software has got a lovely design and powerful integration capacity to hubspot
After the configuration, the dashboards on the homepage are very useful
That it can filter through my leads and contacts and define the best to contact

Cons
The very limited options of data sources
It doesn't integrate broadly yet
The tool is a little bit complex when you don't know much about statistics and decay models.

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4.6/5

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