Informed vs Emma

Side-by-side comparison of features, reviews, pricing and more

Informed

Category: Automation Software Tools
Industries: Marketing, Financial, Technology, Business

Pricing

Ranges from $49 per month, based on marketplaces, repricing strategies, support, and more.

Emma

Category: Automation Software Tools
Industries: Marketing, Financial, Technology, Business

Pricing

Emma Lite - $99 per month

Emma Essentials - $159 per month

Emma for Teams - $249 per month

20M+ Downloads
5/5

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Informed reviews

No issues, fast customer service

- Kevin W.

Have been using informed for a little over 4 months now on the big 2 US marketplaces, seems to be sufficient eventhough it doesn't provide as many pricing algos for Walmart as it does for Amazon

- Lukas N.

What do you like best about Informed.co? The scaled pricing allows you to use the software as a small seller and expand with it while becoming a large seller. If you sell primarily on listings with multiple sellers, then this repricing software is a must. It allows you to set your minimum and maximum levels so you can always capture the buy box and make the most profit. Review collected by and hosted on G2.com. What do you dislike about Informed.co? I wish there was the ability for this software to reprice your stand alone listings where you are the only seller competing with other sellers selling a similar item to yours on their own listing. Review collected by and hosted on G2.com. What problems is Informed.co solving and how is that benefiting you? Allows us to automate our repricing on the listings we sell that have multiple sellers. This saves many hours of work. You can easily update the reprice levels minimum and maximums with a file upload.

- Pavol T.

Emma reviews

We are able to send newsletters that do not get flagged as junk. Through Emma, we can create campaigns when we have a lot of time on our hands or when our upcoming schedule is going to be tough and we can save these campaigns to be used later. We have been able to send emails to a large number of our customers and team members. We can also easily update our newsletters and emails. We have been able to remain in touch with our customers and staff. Emma is a great tool for launching email marketing campaigns. it is also more affordable as compared to many other marketing tools in the market. Moreover, it offers great customer service. The customer care team tries its best to resolve all of our queries as soon as possible. I recommend using this tool to everyone who is having a hard time in marketing.

- Hussain H,

Emma has been a helpful tool for our organization. We recognize that students get inundated with emails so using Emma allows us to be more strategic and create messages that are more engaging to students.

- Christian B.

We send regular newsletters to external and internal audiences with Emma at a fair and reasonable price. We also have segmented users by department.

- Keith O.

Pros & cons

Informed

Pros
Informed.co is easy to set-up
Has integrations with most of the e-commerce platforms or marketplaces that you'll want to have covered
Seems to does its job well
Cost is pulled directly from Inventory Labs

Cons
I would like to see the ability to see further into the past in terms of sales and cash flow to see how the business is growing
I would like the ability to rank the columns in the data by velocity so i can see at a quick glance which are my hot sellers and which are maybe in need of tweeking
Since it is a cloud base, there is some glitch from time to time for page loading issue.

Emma

Pros
Support is pretty helpful and easy to get connected with
Emma has a very robust format and capability
It allows us to post video change design formats and use our original work
I really like the email editors and ability to create segments based on your data."

Cons
The customer support is hard to find once you are in the site, which is insane
It is drag and drop, to a point
You can use links, but you can't put documents in your emails
We were never notified of the issue, only later receiving a sizeable bill in which we were charged per contact that exceeded our contract."

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