Informed vs MarcomCentral

Side-by-side comparison of features, reviews, pricing and more

Informed

Category: Automation Software Tools
Industries: Marketing, Financial, Technology, Business

Pricing

Ranges from $49 per month, based on marketplaces, repricing strategies, support, and more.

MarcomCentral

Category: Automation Software Tools
Industries: Marketing, Financial, Technology, Business

Pricing

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20M+ Downloads
5/5

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Informed reviews

No issues, fast customer service

- Kevin W.

Have been using informed for a little over 4 months now on the big 2 US marketplaces, seems to be sufficient eventhough it doesn't provide as many pricing algos for Walmart as it does for Amazon

- Lukas N.

What do you like best about Informed.co? The scaled pricing allows you to use the software as a small seller and expand with it while becoming a large seller. If you sell primarily on listings with multiple sellers, then this repricing software is a must. It allows you to set your minimum and maximum levels so you can always capture the buy box and make the most profit. Review collected by and hosted on G2.com. What do you dislike about Informed.co? I wish there was the ability for this software to reprice your stand alone listings where you are the only seller competing with other sellers selling a similar item to yours on their own listing. Review collected by and hosted on G2.com. What problems is Informed.co solving and how is that benefiting you? Allows us to automate our repricing on the listings we sell that have multiple sellers. This saves many hours of work. You can easily update the reprice levels minimum and maximums with a file upload.

- Pavol T.

MarcomCentral reviews

MarcomCentral did exactly what we expected. It helped us automate our design and printing process by creating templates that took the place of our one-off designs. We were at a point where every business card, in a corporation that had 5,000 employees, was created by one of our designers. We had great support with our implementation team and customer service. They are constantly improving their product, which was great.

- Kelsey D.

Overall, our five-year relationship with MarcomCentral has been positive. While we've hit our roadblocks, the team always arises to the challenge. The software helped us create an environment where local markets can autonomously create marketing/event materials, while achieving brand consistency by locking down the branded design elements and incorporating an approval workflow. The platform, however, is not particularly strong with copy fitting, and the rich text editor does not entirely fill the design gap, so most of our more complex brochures have to be custom designed. Over the last 5 years the software has significantly progressed to incorporate our enhancement suggestions and keep up with industry trends, though at times we've experience long turnaround times for work and requests. Though, the new support ticketing system gives greater transparency into the process.

- Erinn R.

The benefits is having a location for all things brand from Sentry. We want to keep it simple for users to know where to go, and have quick and easy access to what they need to enhance their workplace duties. The software provides the resource for supporting and strengthening our brand.

- Andrew W.

Pros & cons

Informed

Pros
Informed.co is easy to set-up
Has integrations with most of the e-commerce platforms or marketplaces that you'll want to have covered
Seems to does its job well
Cost is pulled directly from Inventory Labs

Cons
I would like to see the ability to see further into the past in terms of sales and cash flow to see how the business is growing
I would like the ability to rank the columns in the data by velocity so i can see at a quick glance which are my hot sellers and which are maybe in need of tweeking
Since it is a cloud base, there is some glitch from time to time for page loading issue.

MarcomCentral

Pros
I like the possibility to switch between languages within one portal and be able to use the portal for more than one country.Customer service team
Interactive outward-facing portal
Ability to create new features if you request and fund them
Easy to create simple, static templatesI like that it isn't limited and has numerous capabilities to integrate with other software and multiple vendor production capabilities.

Cons
No significant cons to report
The product definition process can be a bit time consuming, but the bulk upload tools help with efficiency.I do not think customers can choose the option to download and customize the same file - I've only seen either one or the other option next to a file
It would be great to have both possibilities/ two buttons (download and customize) next to a file (or perhaps I'm not aware that such an option exists).Burn through support hours quickly
Coding required by Marcom team for anything involving variable pricing by format within 1 product (single- vs double-sided included)

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