Informed vs Ortto

Side-by-side comparison of features, reviews, pricing and more

Informed

Category: Automation Software Tools
Industries: Marketing, Financial, Technology, Business

Pricing

Ranges from $49 per month, based on marketplaces, repricing strategies, support, and more.

Ortto

Category: Automation Software Tools
Industries: Marketing, Financial, Technology, Business

Pricing

Free

Free

2000 Contacts Per Month

Campaign

$29.00

2000 Contacts Per Month

Pro

$99.00

5000 Contacts Per Month

Business

$299.00

20000 Contacts Per Month

20M+ Downloads
5/5

#1 in Magazines & Newspapers

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Informed reviews

No issues, fast customer service

- Kevin W.

Have been using informed for a little over 4 months now on the big 2 US marketplaces, seems to be sufficient eventhough it doesn't provide as many pricing algos for Walmart as it does for Amazon

- Lukas N.

What do you like best about Informed.co? The scaled pricing allows you to use the software as a small seller and expand with it while becoming a large seller. If you sell primarily on listings with multiple sellers, then this repricing software is a must. It allows you to set your minimum and maximum levels so you can always capture the buy box and make the most profit. Review collected by and hosted on G2.com. What do you dislike about Informed.co? I wish there was the ability for this software to reprice your stand alone listings where you are the only seller competing with other sellers selling a similar item to yours on their own listing. Review collected by and hosted on G2.com. What problems is Informed.co solving and how is that benefiting you? Allows us to automate our repricing on the listings we sell that have multiple sellers. This saves many hours of work. You can easily update the reprice levels minimum and maximums with a file upload.

- Pavol T.

Ortto reviews

Easy integrations with popular data sources, handy workflows and relevant reports. It's easy to verify your campaign engagement and even auto-re-send messages with a different subject to specific users who did not open your email 24 hours after it was delivered to their inbox.

- Sergio M.

The Salesforce integration is amazing. I can create action based on automations based on fields within Salesforce. I had trouble finding any other platform that could do this.

- Mica S.

The ease of integration with Salesforce and how simple data capture is to set up. The interface is pretty intuitive so it's easy for new hires to pick up how the system works.

- David P.

Pros & cons

Informed

Pros
Informed.co is easy to set-up
Has integrations with most of the e-commerce platforms or marketplaces that you'll want to have covered
Seems to does its job well
Cost is pulled directly from Inventory Labs

Cons
I would like to see the ability to see further into the past in terms of sales and cash flow to see how the business is growing
I would like the ability to rank the columns in the data by velocity so i can see at a quick glance which are my hot sellers and which are maybe in need of tweeking
Since it is a cloud base, there is some glitch from time to time for page loading issue.

Ortto

Pros
Product features are constantly being updated
There is a space for requested features, and a pipeline for users to see the priority of these features
User-friendly and familiar campaign management and creation dashboard.

Cons
New users might need time to get familiar with the software
Not having an Ortto University with certifications
Being able to track utms.

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Speechify is the #1 audio reader in the world

Get through books, docs, articles, PDFs, email – anything you read – faster.

4.6/5

20M+ downloads

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