Intercom vs Bombora

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Intercom

Category: Automation Software Tools

Industries: Marketing, Financial, Technology, Business

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Bombora

Category: Automation Software Tools

Industries: Marketing, Financial, Technology, Business

Pricing

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Most popular feedback for Intercom

We can capitalize on visitor intent with Intercom. In our first 3 months, Intercom accounted for 80% of inbound inside sales revenue.

Jesus Requena

About Intercom

Intercom is the Engagement OS, an open channel between customer and business that is in the product, in the moment, and on their terms. We break down silos, unifying data and systems to create an ongoing dialogue, so companies can make the most of every opportunity.

Most popular feedback for Bombora

The platform is incredibly intuitive and the user experience is easy to use. My favorite part of the tool is the automatic surge report and net-new account to HubSpot. We come in each Monday with a new set of accounts actively shopping for our services and solutions can pull contacts from those intent companies to ensure our content is in front of them. The Bombora and Hubspot integration is also incredibly robust. We can see a contact's surge score, the # of topic they're searching for, which topics, and if they're surging on any clusters right off of the contact screen.

Ashden K.

About Bombora

Bombora’s offering identifies which businesses are currently researching what topics and the intensity of those efforts. It scores these signals to then help sales and marketing teams prioritize target accounts, customize their conversations with them, and optimize marketing efforts. Bombora delivers its greatest value to organizations with 100+ employees.

Intercom reviews

“Announcing new features through Intercom is the most effective way our users become aware of what we're building.”

- Veena Gupta

"Intercom is a great Customer Support tool" What do you like best about Intercom? Intercom's new inbox is great and we have seen a huge increase in our support team's speed by using it. The platform is overall easy to use and integrates well with our tech stack. Review collected by and hosted on G2.com. What do you dislike about Intercom? Based on the above we wanted to take advantage of one of their higher tiers. Frankly speaking, working with their Sales team has been a real pain and detractor. They firstly want to try and use Intercom for the whole sales cycle which is not great, and conversations that would take 5 minutes if you just hopped on a call, drag out for days. We are also migrating over to an EU bucket from their current US bucket, and again their Sales team has not been especially helpful in addressing specific areas of concern around this. Migrations have a number of different areas to consider and you can feel that the Sales team just want to "get the deal done." It has made us second guess our entire upgrade.

- Ian M.

"The benchmark of all chats." What do you like best about Intercom? Intercom is by far the leader in live chat software, from its capabilities and reach to its versatility via extensions, you can do so much with it and when your users interact with it, the experience is immediately familiar to them, which makes it feel simple and reliable. With added HIPAA compliance, you can do so much for your medical practice, we've included it in our mobile app and website and patients love using it. I would say that it's worth every penny. People are famliar with Intercom's experience so they will trust in your brand!

- Chris L.

Bombora reviews

Our team has really been able to gain insight on who is searching for virtual events and event technology. This helps us then create campaigns and know who to target when creating them.

- Megan G.

Bombora is pretty easy to set up and start getting data right away. You can get rolling pretty quickly and it's easy to start sharing the data with others in your company.

- Claudia G.

Bringing up-to-date intent data into CRM to drive reports and dashboards enabling our Sales and Marketing teams to target in-market accounts with relevant messaging.

- Joel E.

Pros & cons

Intercom

Pros
Easy to create customer journeys/sequences
In product tours
In product tool tips
Cons
Customer support could be betterwish posts looked less like pop ups
the interface is difficult to use at first

Bombora

Pros
Not difficult to set up
Easy to make the data actionable
Easy to use.
Cons
The topics don't always match
Does not save historical data
Takes anywhere between 6 - 8 weeks for a new keyword to be added in the taxonomy.

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