Iterable vs MailerLite
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Sir Richard BransonMost popular feedback for Iterable
Iterable has been a great resource in building and executing specialized marketing campaigns. Its capabilities and suite of tools are extensive but easy enough for a marketer to use. I love being able to build journeys, campaigns, and segmentations - all while working within the same platform. The chat function is an amazing feature that allows for instant help solving problems or areas of confusion.
Kimberly O.
About Iterable
Iterable is a growth marketing platform that allows you to send personalized messages at scale across channels. Learn how to build promotional campaigns to attract prospects, welcome campaigns to nurture new users, re-engagement campaigns to convert existing customers, and customer loyalty campaigns to retain customers. With Iterable, you can build campaigns for each stage of the buyer journey and ultimately increase customer engagement on multiple channels.
Most popular feedback for MailerLite
The thing I like best about Mailerlite is the great service - always there when needed, and always actually helpful. It is very refreshing and gives me a confidence I don't have when working with many other online tools.
Pam B.
About MailerLite
Grow your business with MailerLite's fast and scalable email marketing platform. Create professional newsletters, landing pages and websites using our drag & drop builders or with pre-designed templates. And manage campaigns on-the-go in the iOS app. Attract subscribers and nurture relationships with advanced features like pop-ups, multi-trigger automations, embedded surveys, Facebook custom audiences and auto resend campaigns. Measure performance with detailed reporting inside your dashboard.
Iterable reviews
Overall we've had a very positive experience with Iterable that has given me autonomy over email marketing and have had not to rely too much on developers to help me achieve my email marketing goals.
- Alan C. Content Marketing Manager
Overall it is a very good product with good support and with a good product road map it can be top of its class.
- Brent K. Sr. Manager Email Marketing
The platform is super user-friendly and so is their support team!
- Michelle W. Marketing Automation Specialist
MailerLite reviews
A great overall package that's made a real difference to our scope and reach. Particularly helpful are the automation and modal options for signups. Great reporting too!
- Kevin A.
I love to learn, and MailerLite is a brilliant hub of information, tutorials and friendly advice. There are many simple tools, great designs you can shape to your needs, and guidance available in every format. Not having the tech skill knowledge can sometimes be intimidating, and kindness goes a long way, so when I reached out and Jhon from MailerLite responded with such a helpful nature, I knew I had found treasure.
- Georgina D. Artist Designer Maker
I love that you can filter/segment subscribers based on their statistics: number of clicks, open rates, etc.
- Britt M. Owner
Pros & cons
Iterable
| Pros |
|---|
| I like the great customer success team and always helping us |
| Finally, the upper management and when in need being available to get in discussion with any further needs we might have |
| For a company that's only 5 yrs old I'm impressed at what they've been able to accomplish |
| They still have a long ways to go, but so far so good |
| Super positive, I love the features Iterable provides |
| All in one package for Marketers |
| Great product for a great value |
| We use it for all our clients and it delivers far superior service than any of its competitors that we have tried." |
| Cons |
|---|
| Our engineers get a bit frustrated about some of the technical limitations |
| The thing that frustrates my team the most with Iterable is the lack of consistency between functionality |
| Automatic blame deflection of any issues we've raised, canned responses and total failure to meet promised value |
| Their API goes down occasionally |
| Usually not to a significant determinant, and they give us fair warning each time, but it can be annoying." |
MailerLite
| Pros |
|---|
| I love the landing pages feature |
| They have beautiful designs and my subscribers love them |
| I'm new to MailerLite, but so far so good - and with top notch CS I'm confident I will continue to be pleased with it |
| I was amazed at how easy it was to resolve and my own personal oversight of not seeing the obvious |
| I really do recommend MailerLite |
| I love all the features you get on the free plan and I also like the generous free trial." |
| Cons |
|---|
| Pathetic |
| My account was approved and suddenly unapproved |
| After contacting the useless customer support, all they could do is ask me to use another service provider |
| When I first started using MailerLite I had a problem with putting email forms on my website |
| The embedding and hyperlinks were not working |
| The big downside for me is the lack of a Polish language version |
| The landing page builder comes with very few templates |
| It's just a minor thing but can still be a little frustrating." |
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