Iterable vs MassMailer

Side-by-side comparison of features, reviews, pricing and more

Iterable

Category: Communication Tool
Industries: Communication, Marketing, Education

Pricing

Demo

MassMailer

Category: Communication Tool
Industries: Communication, Marketing, Education

Pricing

Full Access License

$37.00

20M+ Downloads
5/5

#1 in Magazines & Newspapers

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Iterable reviews

Overall we've had a very positive experience with Iterable that has given me autonomy over email marketing and have had not to rely too much on developers to help me achieve my email marketing goals.

- Alan C. Content Marketing Manager

Overall it is a very good product with good support and with a good product road map it can be top of its class.

- Brent K. Sr. Manager Email Marketing

The platform is super user-friendly and so is their support team!

- Michelle W. Marketing Automation Specialist

MassMailer reviews

Improvements on our original system with limited implementation and maintenance costs. Good budget solution to improving our mass email capabilities with automatic opt-out.

- Alan M. Sales Operations Supervisor

MassMailer is an outlier in that their functionality is built natively into Salesforce, the setup & usability is intuitive, and their support team is extremely attentive. I've really enjoyed the product as well as working with the MM team.

- Devin D. Consultant Director

I like that I can send a mass message but personalize it to the client that I am reaching out too.

- Just Sevilla

Pros & cons

Iterable

Pros
I like the great customer success team and always helping us
Finally, the upper management and when in need being available to get in discussion with any further needs we might have
For a company that's only 5 yrs old I'm impressed at what they've been able to accomplish
They still have a long ways to go, but so far so good
Super positive, I love the features Iterable provides
All in one package for Marketers
Great product for a great value
We use it for all our clients and it delivers far superior service than any of its competitors that we have tried."

Cons
Our engineers get a bit frustrated about some of the technical limitations
The thing that frustrates my team the most with Iterable is the lack of consistency between functionality
Automatic blame deflection of any issues we've raised, canned responses and total failure to meet promised value
Their API goes down occasionally
Usually not to a significant determinant, and they give us fair warning each time, but it can be annoying."

MassMailer

Pros
The approach to how analytics are logged can also be configured/enhanced if you have a strong in-house team member or Salesforce consultant partner to help
I've really enjoyed the product as well as working with the MM team
We are able to reach out to our patients with ease and we are realizing how important this connection is
MassMailer is the BEST e-mail solution for Salesforce."

Cons
Limited email formatting as well as lack of "cc" feature that would allow extra visibility of cc'd contacts for the main recipient
Series of steps to setup campaigns correctly - Multiple step process to prep campaigns
Current lack of Lightning integration - Spoke to company and this should occur by Q218
It seems difficult to use at first
We have some problems with sending things out sometimes
It was hard to set up at first and took a while to figure out the nuances of the software."

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Speechify provides anyone with an audio play button that they can add on top of their content to turn it into an audiobook. With the Speechify app on iOS and Android, anyone can take this information on the go.

Learn more about text to speech online, for iOS, Mac, Android, and Chrome Extension.

Speechify is the #1 audio reader in the world

Get through books, docs, articles, PDFs, email – anything you read – faster.

4.6/5

20M+ downloads

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