Jumplead vs Terminus

Jumplead is a web-based marketing automation solution that assists marketers in email marketing, creating landing pages, contact management and lead management. This solution is suited for small and midsize businesses (SMBs). Jumplead’s Contact Management feature enables marketers to segment, nurture and score leads based on real-time lead activity on the website. In addition, the platform allows marketing executives to create conversion forms to drive lead generation by sending automated emails and notifications for following up. Jumplead’s Email Marketing feature enables organizations to run customized email campaigns to nurture leads. This feature also allows marketers to track email open rates, bounce rates and unsubscribe rates. The Campaign Reporting feature summarizes email campaign performance by tracking lead activities connected to email campaigns. Jumplead’s Live Chat feature lets users chat with website visitors and answer their queries.

Terminus is an account-based marketing software that offers tools including target account identification, account-based advertising, sales intelligence, account-based analytics, web visitor intelligence, web personalization, and more. It enables B2B marketers to plan and manage ABM (account based marketing) at scale. The Terminus Account Hub combines first and third party data to provide businesses with a 360 degree view of all account and contact activity. Marketing teams can use this data to prioritize prospects, build target account lists, and orchestrate campaigns. Terminus’ account-based advertising tools allow users to target prospects with digital content in order to optimize sales and real-time sales insights provide businesses with an overview of engagement and client or prospect behavior. Terminus integrates with a range of third party solutions including Salesforce, HubSpot, LinkedIn, Microsoft Dynamics, and more, in order to synchronize contact data across platforms and automate multi-channel campaigns.