Katalon vs Metadata

Side-by-side comparison of features, reviews, pricing and more

Katalon

Category: Automation Software Tools
Industries: Marketing, Financial, Technology, Business

Pricing

Free

Premium- $25 per month

Metadata

Category: Automation Software Tools
Industries: Marketing, Financial, Technology, Business

Pricing

Growth - $53,400 per year

Scale - $73,800 per year

Premium - $112,800 per year

20M+ Downloads
5/5

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Katalon reviews

"Katalon: The One Stop Solution for your Test Automation!"

- Chitrarath B.

"Sufficient tool for REST API testing" What do you like best about Katalon Studio? The interface is very intuitive and easy to pick up, with little need for assistance from the documentation until more complex testing. Test reports provided at the end of each test run are helpful and easy to access. The TestOps dashboard is a great resource for monitoring test execution. Review collected by and hosted on G2.com. What do you dislike about Katalon Studio? I struggled with implementing the data source feature into my tests without deeply consulting the documentation. Additionally, I experienced a couple of instances where the tool crashed amidst trying to edit multiple tests quickly. These crashes caused me to lose some trust in the tool. Review collected by and hosted on G2.com. What problems is Katalon Studio solving and how is that benefiting you? Fortunately, due to Katalon Studio's intuitive setup, I don't need scripting knowledge or experience to create and maintain functional API tests. Additionally, having the scripting functionality available encourages me to advocate the tool with others on our team who do have that scripting knowledge and prefer to write tests that way.

- Devan V.

I am very happy for UI and API automation testing. UI supports with all browsers option is good.

- Sampath B.

Metadata reviews

Metadata has been an exceptional partner for me as we have a very small marketing team. They have been working very closely to us, helping me not only to manage the campaigns but also suggesting improvements. Their customer service is excellent.

- Carlos T.

Metadata is essential for any organization that wants to accelerate its ABM success. Their CS team works hand-in-hand to set up and test a variety of experiments aligned to your ABM goals, and can quickly scale up a journey-based content distribution plan (advertising). The best part is this program can be run by a one-person marketing team in a high-growth start-up. The team at Metadata is always sharing new strategies and ideas to test with their platform-it's almost like an agency approach-which is very helpful to get the most out of the investment in this platform. Using Metadata along-side additional outbound tactics, we were able to drive triple-digit growth in the pipeline with one of our core verticals.

- Matt C.

Metadata.io is one of the singular most powerful tools for B2B marketers available today. But yet, most are shifting away from paid budgets. Having built a couple successful paid programs, and one of them supercharged by Metadata, it seems the difficulty is getting executive/finance buy-in to the hard costs. B2B marketers have always had a hard time with an ad-centric budget. It's why they were the pioneers of email and SDR programs. But hiring people and ruining your domain health have their own intrinsic hard costs. Metadata.io expands my ability to execute on a high-value channel that is challenging to run natively, and brings many wonderful capabilities not otherwise possible - multivariate testing automation, opportunity/lifecycle-based targeting automation. Also most B2B performance marketers are only running paid social on LinkedIn, but Metadata.io's proprietary matching capabilities (last I heard it used 12 data vendors) allow it to draw a line between a decent percentage of personal emails and business emails, which in turn allows for the same high-fidelity business contact targeting (which we all love about LinkedIn) on Facebook, Quora, and Google Adwords. Using Google Adwords for B2B has - until now - been only through keyword-driven search campaigns. Customer match lists didn't work because Google can really only operate with personal emails but can't match business emails. Metadata.io is changing that with its new customer match integration with Google, truly first-of-its-kind. As you can see I'm a big fan, but not without reason. The tech is top-notch and they're security experts. If you're familiar with B2B paid then you know that at least 2 of the things I mentioned above were first-of-its-kind innovations. Since we've all discovered paid display can't really drive ROI for B2B, no matter how much 6sense and DemandBase want to convince us otherwise, we've either dropped paid entirely or shifted our budget to paid social. Stage-based targeting automation and matched audiences on Adwords are both Metadata-ONLY capabilities. And using these - and the automated multivariate testing (the only alternative I've seen for this was Amplero, and their hugely expensive and sophisticated model led to their collapse a couple years back) - I was able to turn LinkedIn ads into the 2nd-highest driver of new opportunities at Convoy, right behind SDR outbound. But its value extends to existing customers and retargeting as well, given the integrations with Hubspot, Marketo and Salesforce, that allow for targeting based off of all results in a certain Salesforce report, for instance. Oh and you can preview your matched audiences too, which is incredibly valuable for ensuring your targeting is correct. The native reporting features also give insight into attribution in a way that most existing reporting cannot. You can see impact on specific accounts/companies by impressions, clicks as well as leads and opportunities.

- Evan D,

Pros & cons

Katalon

Pros
Codeless test automation
Integration with Web, Mobile, API and Desktop automation
Possibility of end to end test automation using CI tools

Cons
Better documentation that helps to automate quicker
Not all the desktop applications are supported, needs to improve a way to automate all desktop applications
Integrations with other reporting systems.

Metadata

Pros
I liked the sales pitch on this product, it was strong and offered a lot of solutions to our current issues
I love the audience creation functionality as well as our ability to test dozens of top of funnel offers with each audience
We have a very large Techstack that we use and Metadata is certainly one of the top in terms of customer success and support."

Cons
The budget and bidding section is a bit confusing, even after having worked in it this long
I also find the audience tool to be very weak
Using Tradedesk, LinkedIn and Facebook through Metadata provided weaker results than using the native platform
Put your paid social demand generation on auto pilot."

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