Kentico vs OptinMonster

Kentico is a content management system (CMS) that includes content marketing and eCommerce tools with sophisticated features and functionality. It integrates with almost any back-end system and has a clean design, intuitive navigation and a flexible interface. Users can quickly access all sections of their website from one single area on the dashboard. The built-in editor provides formatting features and the possibility of inserting images and videos directly. There are customizable forms and page templates where users can add, modify and delete any fields that aren't the right fit for their business. Build an online store with Kentico’s eCommerce solution including features such as a customizable checkout process, store reports, shipping and tax calculation, rule-based discounts and multiple payment methods. Kentico integrates with systems such as SalesForce and Data.com, as well as payment gateways and shipping providers. Kentico offers real-time customer-centric marketing with a drag-and-drop interface for creating automated campaigns and modifying the flow of activities. Other online marketing features include contract tracking, lead scoring, email marketing, web analytics and social media marketing. The platform’s responsive design capabilities ensure a consistent experience regardless of device or location with mobile-ready websites and support for multiple languages. Kentico’s translator makes adding website languages easy, with warnings for the pages that have not yet been translated or aren't yet up to date with the default language version.

OptinMonster is a cloud-based solution for lead generation and marketing automation which allows users to create and A/B test a range of custom opt-in forms. With OptinMonster, users can build a range of form types, including slide-ins, floating bars, inline forms, scroll boxes, lightbox popups, slide-ins, and more. The drag-and-drop form builder allows users to customize form branding, including messages, images, and colors, without requiring any coding. Built-in page-level targeting enables the display of unique campaigns or offers based on the location and behavior of visitors, allowing users to segment their email list based on subscribers’ interests and website interactions. Different form variations can be A/B tested to identify the version with the highest conversion rate, with users able to change the form headline, content, style, layout, and opt-in trigger. OptinMonster automatically replicates the existing opt-in form being tested for users to make changes to, then randomly serves up each variation to visitors and tracks impressions, conversions, and landing pages for each option. OptinMonster also includes Exit-Intent® Technology, which automatically tracks visitor behavior, identifies when they are about to navigate away from the site, and serves up targeted campaigns as they are about to leave. The system is designed to reduce cart abandonment and increase conversions. Campaigns can include invitations to chat with support agents, special offers or discounts, incentivised email list signups, and more.