Keyhole vs Hotjar

Side-by-side comparison of features, reviews, pricing and more

Keyhole

Category: Automation Software Tools
Industries: Marketing, Financial, Technology, Business

Pricing

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Hotjar

Category: Automation Software Tools
Industries: Marketing, Financial, Technology, Business

Pricing

Basic - Free

Plus - $32 per month

Business - $80 per month

20M+ Downloads
5/5

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Keyhole reviews

"I use Keyhole for hashtag and campaign tracking and it offers comprehensive metrics. Love it!" What do you like best about Keyhole? Comprehensive metrics like engagement, reach, impressions. Review collected by and hosted on G2.com. What do you dislike about Keyhole? The pricing. It's quite costly compared to similar tools I've used. Maybe you could take it down a notch. Review collected by and hosted on G2.com. What problems is Keyhole solving and how is that benefiting you? I didn't know the extent of my social media efforts but now I'm able to keep track.

- Enid K.

"Interesting and unexpected tool" What do you like best about Keyhole? I like how easy it is to generate my analytics report for my social media channels. The hashtag tracker is particularly useful and the insights have proven to be of great use for our campaign. Review collected by and hosted on G2.com. What do you dislike about Keyhole? I dislike the scheduling content part, I thought it was going to be easier, more user-friendly and allow me to upload carousels and other social media needs, sadly I have not been able to use it because the UX is a bit uncomfortable, but I hope this can be fixed in the future. I also dislike that in the dashboards, where the dedicated individual graphics are when you export them as PDF they miss the necesary info on each section, therefore I cannot send that PDF reports to my stakeholders, therefore I have to take screenshots of these and still miss some of the info. Review collected by and hosted on G2.com. Recommendations to others considering Keyhole: Hashtag tracking is not entirely retroactive so be mindful about wanting to retrieve past data. The trial will not allow you to see too much data to make an informed decision. I had to buy a month to decide in one day if I was buying a year. Review collected by and hosted on G2.com. What problems is Keyhole solving and how is that benefiting you? I am able to easily track hashtags and provide faster reports to my stakeholders, these are complete, allow me to save time and and share the information in an easier manner for older stakeholders who might not understand. I also greatly appreciate the description of each metric and how you measure it.

- Tasmy G.

"Great Social Media Tracking and Reporting Platform" What do you like best about Keyhole? Keyhole has a great user-friendly dashboard with thorough metrics and a great reporting layout that makes it useful for reporting up. I fully recommend and we use it year round! Review collected by and hosted on G2.com. What do you dislike about Keyhole? It is a steep price for a singular item like hashtag tracking. I also wish they did a bit better job with the sign-up feature it is really hard to get to the pricing section. Review collected by and hosted on G2.com. What problems is Keyhole solving and how is that benefiting you? The ability to have concrete metrics around campaigns, social media events, online and in-person events, and show ROI for our overall social media strategy with Keyhole's reporting features.

- Luke W.

Hotjar reviews

I love using Hotjar! It helps me understand how users behave on my site, what they need, and how they feel. I can quickly see what pages they're visiting, how much time they're spending on each page, and where they're clicking. This information is really helpful in optimizing my client's sites.

- Sebastian P.

Analysis tools include Heatmaps, Visitor Recording, Form Analytics, and Conversion Funnels, which let you watch and measure how our users act.

- Mowshori K.

I would be surprised if there was a CRO or UX team that hasn't heard of Hotjar. It's a great little tool, especially given the price, but it doesn't allow enough flexibility to be your main on-site research tool. It's really good for starting out and doing some basic research. Sweet and simple! I guess marketers could benefit the most from this!

- Ioana G.

Pros & cons

Keyhole

Pros
Hashtag Analytics
Influencer Management
Account Management

Cons
Increase the number of tweets to check during analysis
More information when it comes to hashtag analysis, as some do not give much clarity
Better customization of reports.

Hotjar

Pros
Heatmaps, see where your users mouse is pointing
Capturing feedback from the users
Being able to see what the user see's

Cons
Customize the dashboard view - allow re-ordering of the widgets or hide widgets that aren't being used
Sometimes when you navigate and you press the back button nothing happens and you need to use the nav on the page but then you have to make a few clicks to get back where you were
Would be good to have integrations with ticketing platforms like JIRA, Github, and Bugherd in case you come across a bug you can easily raise a work ticket

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