Localist vs emfluence Marketing Platform

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Localist

Category: Task Management Tool

Industries: Education, Marketing, Business

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emfluence Marketing Platform

Category: Task Management Tool

Industries: Marketing, Business

Pricing

Starting From:

$700.00 /month

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Most popular feedback for Localist

Our previous website calendar system consisted of our staff manually entering events when the public would email them to us. Even with copy/pasting each field, it would take up some time to process a lot of requests. Now, we can approve or deny events with the click of a button and the public takes the time to format the events themselves. This also allows for required fields so we don't receive events with missing information.

Frankie R.

About Localist

Localist brings together all the event management and marketing automation tools you need in one place. Our user-friendly platform makes all events (free and paid, online and in-person) more discoverable, by centralizing and automating all of your event and calendar assets. With extensive integrations and an API, Localist works with all of your existing tools. And, we centralize the event listings process with a streamlined workflow.

Most popular feedback for emfluence Marketing Platform

Every feature and update is driven by a combination of customer feedback/requests and smart integrations with tools like Litmus and Yext. I personally know the development team behind this tool and they think of everything, down to the smallest detail, when building and expanding the tool set. I left emfluence a little over a year ago to move into an agency strategy role, but I've used the emfluence Platform at my current agency since that time, and I continue to compare all other ESPs and MAPs to emfluence for breadth of features and ease of use. As an agency, I love being able to generate PDF reports with thorough and nicely formatted charts and graphs of really relevant campaign metrics. It makes monthly and ad hoc reporting to my clients extremely easy. And being able to manage email, customer journey automations, lead scoring, forms, surveys, and social media, all from ONE place is such a time saver. Composing emails and creating custom email templates in emfluence is great. It's simple enough for a beginner or a non-coder who wants a really easy WYSIWYG editor, but has options for customizing html and CSS for those more advanced email coders.

Sara T.

About emfluence Marketing Platform

With support request times that are 5x faster than industry average and the ability to build new features and functionality to meet the needs of our marketers, we're one of the only marketing automation platforms that can truly say we're building this software for you. Featuring automated, transactional, and manual emails, landing pages, surveys, social posting, website tracking, image libraries, and more for B2B, B2C or agency programs.

Localist reviews

We looked at many different event software solutions before deciding on Localist. It's a great product, and the customer service is unparalleled.

- Nicky E. Associate Director of Digital Media

I'm very familiar with Localist after having used it for a few years so I'm reluctant to change to a different email merge system but I do find it to be user-friendly and easy to introduce people to.

- Raymond R. Web Designer

In our particular application, there just isn't very much traffic. The idea of a dedicated event calendar can feel like too much when everyone already uses their own CRM or email lists to communicate about events. More flexible integrations would be a nice feature, like if Localist could pull in events automatically from third-party CRMs. Customizeable reminder messages and follow-up messaging would also add value.

- Craig B. Assistant Director

emfluence Marketing Platform reviews

They are exceptional in the email marketing space and have been a major problem for our company. We generate business at a higher level thanks to emfluence.

- Kent S. Digital Brand Manager

Overall it is a very easy user interface to use. Most things are intuitive and questions can be answered on their own. If you do have a question, Emfluence has excellent customer service that answers questions very quickly. They also developed better logic for their survey builder that has been very helpful for us. It now gives us the ability to create skip logic and different user journeys.

- Kristen M. Customer Communications Manager

Some of the more advanced features like automated workflows can take some getting used to, but they work really well.

- Scott L. VP Digital Marketing

Pros & cons

Localist

Pros
The solution is very flexible to our needs and the branding capabilities are impressive
The ease of use and empowerment of users to submit events
Localist is very easy to setup and administer and is a very powerful calendar platform to help manage and promote our many events on campus
Administrators love the ease of setup, reporting and the configuration flexibility."
Cons
The webinar on Channels was so confusing that it took me months to figure out what they were talking about
Again, lots of learn-by-doing
We also found an issue with users being able to create their own avatar, in some cases the avatar could be offensive and there is no way to easily "report" that to the calendar admins
Support has been generally terrible
Anything outside of the basic functionality is simply not supported and they have been unwilling to implement ANY requests that we've made
On several occasions the answers provided by support have been blatantly wrong and only through our own channels have we been able to fix problems that the vendor created."

emfluence Marketing Platform

Pros
Overall, it is a great tool and as I gain more experience, my experience will continue to improve
I have really enjoyed using emfluence and even with the template created, it's a really great platform and tool to use
The Emfluence team is so eager to help out with any issues I have
Email was simple to create and oversee all while enhancing the quality of what is being sent."
Cons
The design side is a little awkward and not very intuitive to use
I have no knowledge of html, so a few of the advanced features were a little difficult for me to master
This may be because i use a template in Emfluence, but i've had trouble creating dividers in the template the way it was set up
Again, could simply be because of the template or user error
It is hard to build templates and emails if you are not a software developer."

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