Lyne.ai vs Direct Mail

Side-by-side comparison of features, reviews, pricing and more

Lyne.ai

Category: Communication Tool
Industries: Business, Communication, Marketing

Pricing

Custom

$25 Per Month

Direct Mail

Category: Communication Tool
Industries: Communication, Marketing, Education

Pricing

Unlimited Plan

Starting at $15.00

Per Month

20M+ Downloads
5/5

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Lyne.ai reviews

Most AI first-line writing softwares use only the contact's personal LinkedIn account as the source of information. Lyne.ai uses companies' blog posts, news articles, and many other sources that allow for much deeper, natural, and overall better personalization.

- Rodion M. CEO

I think that lyne.ai provides great value for money compared to other softwares. I used a cheaper and a more expensive one. The cheaper one was completely useless. The more expensive ones was great maybe a bit better than Lyne.ai but the difference is very small. I A/B tested the results from both softwares and didn't notice a significant difference in the response from prospects. So I think lyne ai is a good choice for money.

- Dimitar P. Head of Marketing

What I like most about this software is you can prioritize the sources from where the software will use to personalize emails.

- Angel P. SDR

Direct Mail reviews

This is a core part of my communication toolkit. While I still use other mailing list platforms for specific purposes, this solves very specific bulk mailing needs.

- Ian G. Producer

It's absolutely helped us to expand our reach. Recipients often comment on how beautiful our emails are. Very satisfying to use and to receive such feedback.

- Magda B. Executive Director

I was looking for a low-cost mail program that was very easy to learn and get up and running. The major issue was getting a zap to work, but once that was working, I was very happy with the result. Likewise, zaps for onsite forms. But the learning curve for actually USING it, and sending emails. Cost per email is very very low - I buy 10K at a time for $99 so one cent each. Pretty good pricing! Delivery is almost instantaneous, and it is fun to watch the responses roll in.

- Eric A. President

Pros & cons

Lyne.ai

Pros
I'm blown away that I've spent countless hours personalizing emails and there's been a software the whole time that does it - practically as good if not better than me
I've already used a couple of other software but it's super raaaare to find one that provides you with high-quality AND relevant first lines
Lyne is the best I've used so far
I love their AI first lines platform it is really good
I love how you can bulk select your contacts
I really like the quality of the AI there
The lines generated are written extremely well and they don't sound like they're created by a computer."

Cons
Sometimes, the lines do require editing or some lines were missing
I previously ran my emails without personalized first lines, but tried with a professional, who charged too much for what I got out of the cold email campaign
A little confusing UI initially
However, after watching the demo video it was all very simple
But to do it, you have to pick the contacts with bad lines, spend credits, and manually put them through the line writing process again."

Direct Mail

Pros
Excellent, this is so much easier to use than Mail Chimp
I love the fact I can work on campaigns locally on my computer without being online and not in a browser
The lists and address management is simple yet agile
Great program for managing email lists for mac users
It's the perfect scale and I love the ease of understanding the reporting, which becomes of direct benefit for following up and moving between lists."

Cons
You get what you pay for
With their one time payment option you don't get much customer service and you'll need to maintain your own servers
Then thats where you find out the support is AWFUL, as it seems to me theres only 2 people that work there, they refuse to talk on phone, and despite promises when chased up, they don't answer emails
Reporting is limited, there aren't enough ways to compare and contrast
Very hard to export reports and data in bulk
Editing of template could be a bit more flexible
Difficult to understand layout schema."

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