Mailchimp vs Direct Mail

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Mailchimp

Category: Communication Tool

Industries: Communication, Marketing, Education

Pricing

Essentials

$9.99 / month and up

Premium

$299.00 /month and up

Standard

$17.99

Direct Mail

Category: Communication Tool

Industries: Communication, Marketing, Education

Pricing

Unlimited Plan

Starting at $15.00

Per Month

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Most popular feedback for Mailchimp

At the point we made the switch, Mailchimp represented the ideal value between value for money and ease of use (Amazon SES in particular had a much higher tech curve than we had the capability to deal with initially)

Dylan T.

About Mailchimp

Mailchimp's all-in-one Marketing Platform helps small businesses market smarter so you can grow faster. As the backbone for your customer relationships, they provide AI-powered, user-friendly tools anyone can use to be successful. Mailchimp puts your audience at the center so you can send marketing emails and automated messages, create targeted ad campaigns, build landing pages, send postcards, facilitate reporting and analytics, and sell online.

Most popular feedback for Direct Mail

Needed a single solution for multiple lists and html formatted mailings that could be administrated easily from a single source.

Stephen R.

About Direct Mail

macOS app that features a suite of powerful email marketing tools: a fun and easy-to-use email template editor, mailing list sign up forms and advanced list management tools, and insightful campaign analytics reports.

Mailchimp reviews

Overall, Mailchimp is a great "my first email campaign management" tool. You'll be capturing emails and sending out marketing campaigns in no time. Simple to use, but lacking some features from more complex tools. That's not a bad thing, but you may decide to move onto something like Keap or Active Campaign if you're looking to fine tune your automations.

- Brian B. Owner

MailChimp ultimately is able to deliver quality results for every single marketing campaign we run, both for our clients and ourselves and that's pretty much what others are lacking.

- Ngenge Y. Telemarketer

One of my favourite things in Mailchimp is undoubtedly customer support. Very fast and really helpful. Even if the application is very complex, they can definitely find a fast and effective solution for you. Also, they are very polite. I wish the interface improvements of the application were made as soon as possible, so we did not need so much customer support.

- Taha Burhan E. Planning Specialist

Direct Mail reviews

This is a core part of my communication toolkit. While I still use other mailing list platforms for specific purposes, this solves very specific bulk mailing needs.

- Ian G. Producer

It's absolutely helped us to expand our reach. Recipients often comment on how beautiful our emails are. Very satisfying to use and to receive such feedback.

- Magda B. Executive Director

I was looking for a low-cost mail program that was very easy to learn and get up and running. The major issue was getting a zap to work, but once that was working, I was very happy with the result. Likewise, zaps for onsite forms. But the learning curve for actually USING it, and sending emails. Cost per email is very very low - I buy 10K at a time for $99 so one cent each. Pretty good pricing! Delivery is almost instantaneous, and it is fun to watch the responses roll in.

- Eric A. President

Pros & cons

Mailchimp

Pros
We are having an amazing experience with it and will suggest you as well, because they offer excellent paid plans with depend on your subscribers
All in all, Mailchimp is an amazing solution that just keeps on giving
I would highly recommend automating your marketing through them
Our audience has loved our transition to Mailchimp (especially better formatted email on mobile) and our email senders have loved the transition too
With MailChimp the marketing team can work on emails they like to go with in-house with help of a designer and iterate which is a big win."
Cons
You are restricted to specific designs and formats only, which can be a little frustrating when your business doesn't match those categories
But there is a problem, when I wanted to link any picture or a sentence with a new window that is available online, I couldn't get where to I do
They have a really strange billing system that is designed in such a way that it sucks money out of you
I don't like the merge tags functionality
Almost always it ends up not working and it looks awkward and embarrasses in front of your customers."

Direct Mail

Pros
Excellent, this is so much easier to use than Mail Chimp
I love the fact I can work on campaigns locally on my computer without being online and not in a browser
The lists and address management is simple yet agile
Great program for managing email lists for mac users
It's the perfect scale and I love the ease of understanding the reporting, which becomes of direct benefit for following up and moving between lists."
Cons
You get what you pay for
With their one time payment option you don't get much customer service and you'll need to maintain your own servers
Then thats where you find out the support is AWFUL, as it seems to me theres only 2 people that work there, they refuse to talk on phone, and despite promises when chased up, they don't answer emails
Reporting is limited, there aren't enough ways to compare and contrast
Very hard to export reports and data in bulk
Editing of template could be a bit more flexible
Difficult to understand layout schema."

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