MarcomCentral vs Avo Assure

Side-by-side comparison of features, reviews, pricing and more

MarcomCentral

Category: Automation Software Tools
Industries: Marketing, Financial, Technology, Business

Pricing

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Avo Assure

Category: Automation Software Tools
Industries: Marketing, Financial, Technology, Business

Pricing

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20M+ Downloads
5/5

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MarcomCentral reviews

MarcomCentral did exactly what we expected. It helped us automate our design and printing process by creating templates that took the place of our one-off designs. We were at a point where every business card, in a corporation that had 5,000 employees, was created by one of our designers. We had great support with our implementation team and customer service. They are constantly improving their product, which was great.

- Kelsey D.

Overall, our five-year relationship with MarcomCentral has been positive. While we've hit our roadblocks, the team always arises to the challenge. The software helped us create an environment where local markets can autonomously create marketing/event materials, while achieving brand consistency by locking down the branded design elements and incorporating an approval workflow. The platform, however, is not particularly strong with copy fitting, and the rich text editor does not entirely fill the design gap, so most of our more complex brochures have to be custom designed. Over the last 5 years the software has significantly progressed to incorporate our enhancement suggestions and keep up with industry trends, though at times we've experience long turnaround times for work and requests. Though, the new support ticketing system gives greater transparency into the process.

- Erinn R.

The benefits is having a location for all things brand from Sentry. We want to keep it simple for users to know where to go, and have quick and easy access to what they need to enhance their workplace duties. The software provides the resource for supporting and strengthening our brand.

- Andrew W.

Avo Assure reviews

Avo Assure is a a great Automation tool using which both desktop and web-based applications can easily be Automated. Click and Add, create an object, and Iris methods are used for object identification. Generic Keywords decrease scripting time. Reports generated by the tool help us to analyse the test results.

- Narayana K.

"This enterprise software testing tool is so far the best tool in terms of performance and quality. This tool has enhanced the process and user effort in an easy way. It can be easily used in large-scale applications and generate effective results. Since its interface is very user-friendly, it is the best to fit a lot of different industry types." One of the best features of the Avo Assure tool is that it helps to manage the test data very efficiently. Most of the time, Test teams struggle with the data. But with Avo, it had been an effortless task to increase productivity. It also supports Hybrid Automation with such ease.

- Vijay M.

The tool is keyword-driven. If you have logic in mind, it is easy to convert it to script using a vast collection of easy-to-understand keywords.

- Shweta M.

Pros & cons

MarcomCentral

Pros
I like the possibility to switch between languages within one portal and be able to use the portal for more than one country.Customer service team
Interactive outward-facing portal
Ability to create new features if you request and fund them
Easy to create simple, static templatesI like that it isn't limited and has numerous capabilities to integrate with other software and multiple vendor production capabilities.

Cons
No significant cons to report
The product definition process can be a bit time consuming, but the bulk upload tools help with efficiency.I do not think customers can choose the option to download and customize the same file - I've only seen either one or the other option next to a file
It would be great to have both possibilities/ two buttons (download and customize) next to a file (or perhaps I'm not aware that such an option exists).Burn through support hours quickly
Coding required by Marcom team for anything involving variable pricing by format within 1 product (single- vs double-sided included)

Avo Assure

Pros
The tool is keyword-driven
Easy to use
Easy to manage with recovery and integration features.

Cons
Report size is big and it will be difficult for debug
Updating an existing mind map is difficult
A short basic training requires for understanding the tool features.

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