MarcomCentral vs Yesware

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MarcomCentral

Category: Automation Software Tools

Industries: Marketing, Financial, Technology, Business

Pricing

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Yesware

Category: Automation Software Tools

Industries: Marketing, Financial, Technology, Business

Pricing

Pro

$15 Seat / month

Premium

$35 Seat / month

Enterprise

$65 Seat / month

Free Forever

$0 Seat / month

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Most popular feedback for MarcomCentral

The ability to offer on-demand/self-service branded, personalized, compliance-approved sales support materials to our sales professionals across our member banks has been invaluable and we continue to expand and leverage our usage of the system. It was used across the entire organization. Marcom Central addressed the problems to impact different levels of our advertising.

Christopher Vyletel

About MarcomCentral

Accelerate sales with tools purpose-built for brand managers, marketers, and sales teams. MarcomCentral, a leader in Digital Asset Management for 20+ years, can transform your business with streamlined file organization and simplified collateral distribution. MarcomGather is our incredibly affordable digital asset hub that solves "file sprawl" by centralizing all assets in an intuitive, searchable platform - and getting started is fast. Marcom Portal is our enterprise-grade, custom branded portal for marketing collateral and sales enablement distribution to franchisees, regional offices, partners, and more - all enabled with our white-glove onboarding services.

Most popular feedback for Yesware

YESWARE as an Email Marketing Tool What do you like best about Yesware? YESWARE helps you build an Email sequence to do cold contact and also program newsletter These sequences help every business for proper follow up on potential clients and existing customers Review collected by and hosted on G2.com. What do you dislike about Yesware? Metrics are easy to see but hard to compare between each campaign, and when exporting .CSV sometimes you don't get all the leads data base you programmed Remember that marketing effectiveness is evaluated comparing and analyzing the data Review collected by and hosted on G2.com. What problems is Yesware solving and how is that benefiting you? Yesware allow us to do personalized campaigns for several leads (+30) and also let you program the foolow up sequence Remember follow up is Key, and people on Emails generally doesn't read all the emails they received.

Thomas R.

About Yesware

Yesware helps high-performing sales teams do meaningful email outreach at scale. If you need to drive more revenue through email outreach, but complex enterprise sales software is overkill - try Yesware. Yesware's Outlook and Gmail add-on lives right inside your inbox, tracks your activity, and easily integrates with the tools you already use. Companies like Yelp, Experian and Teach for America use Yesware to build better pipeline and increase conversions to closed-won opportunities. Yesware is a privately held company based in Boston, Massachusetts. To learn more, visit www.yesware.com.

MarcomCentral reviews

MarcomCentral did exactly what we expected. It helped us automate our design and printing process by creating templates that took the place of our one-off designs. We were at a point where every business card, in a corporation that had 5,000 employees, was created by one of our designers. We had great support with our implementation team and customer service. They are constantly improving their product, which was great.

- Kelsey D.

Overall, our five-year relationship with MarcomCentral has been positive. While we've hit our roadblocks, the team always arises to the challenge. The software helped us create an environment where local markets can autonomously create marketing/event materials, while achieving brand consistency by locking down the branded design elements and incorporating an approval workflow. The platform, however, is not particularly strong with copy fitting, and the rich text editor does not entirely fill the design gap, so most of our more complex brochures have to be custom designed. Over the last 5 years the software has significantly progressed to incorporate our enhancement suggestions and keep up with industry trends, though at times we've experience long turnaround times for work and requests. Though, the new support ticketing system gives greater transparency into the process.

- Erinn R.

The benefits is having a location for all things brand from Sentry. We want to keep it simple for users to know where to go, and have quick and easy access to what they need to enhance their workplace duties. The software provides the resource for supporting and strengthening our brand.

- Andrew W.

Yesware reviews

What do you like best about Yesware? Ability to get real-time feedback to see when the email is opened or reopened. Review collected by and hosted on G2.com. What do you dislike about Yesware? Vague on who is opening email if a colleague is copied. Review collected by and hosted on G2.com. Recommendations to others considering Yesware: It is a great tool to use in sales process. I would be interested in how others have used the scheduling or attachment tracking aspect of the software. When I have used it in the past, people have had challenges in opening it so I decided to stop using that feature. I would recommend if you are working with a colleague on a project not copy them as it is difficult to distinguish who open the email. Review collected by and hosted on G2.com. What problems is Yesware solving and how is that benefiting you? Ability to see if proper follow-up is needed. If email is being opened multiple times or shared with others.

- Joshua T.

"Yesware is essential for a healthy pipeline." What do you like best about Yesware? Yesware offers accurate tracking of emails that lets me know when my prospects have opened or clicked on links with my campaigns. Review collected by and hosted on G2.com. What do you dislike about Yesware? Not much, the only issue I've ever experienced is that it's challenging to change the delivery date when the campaign is in process. Review collected by and hosted on G2.com. Recommendations to others considering Yesware: Give it a shot! It's easy to set up campaigns, and I've found it an invaluable resource for selling. Review collected by and hosted on G2.com. What problems is Yesware solving and how is that benefiting you? The biggest problem Yesware has solved for is time. The automation of my campaigns gives me so much time back in my day for selling and prospecting even more.

- Craig R.

"Very happy with YesWare" What do you like best about Yesware? I like the data provided about open rate and my favorite functionality is pop-up notifications when emails are opened. Review collected by and hosted on G2.com. What do you dislike about Yesware? YesWare and Mac, using Outlook, sometimes lose connection and needs to be reconnected to work. I hear Mac generally has more issues then PCs. Review collected by and hosted on G2.com. What problems is Yesware solving and how is that benefiting you? YesWare automically tracks emails to Saleforce and that allows me to record my data without duplicate entries.

- Andrew S.

Pros & cons

MarcomCentral

Pros
I like the possibility to switch between languages within one portal and be able to use the portal for more than one country.Customer service team
Interactive outward-facing portal
Ability to create new features if you request and fund them
Easy to create simple, static templatesI like that it isn't limited and has numerous capabilities to integrate with other software and multiple vendor production capabilities.
Cons
No significant cons to report
The product definition process can be a bit time consuming, but the bulk upload tools help with efficiency.I do not think customers can choose the option to download and customize the same file - I've only seen either one or the other option next to a file
It would be great to have both possibilities/ two buttons (download and customize) next to a file (or perhaps I'm not aware that such an option exists).Burn through support hours quickly
Coding required by Marcom team for anything involving variable pricing by format within 1 product (single- vs double-sided included)

Yesware

Pros
Provides insights on which subject lines are resulting in the highest open rates
Allows us to send proposals or any attachment and get granular data as to how many times it was viewed, how long they viewed a particular slide
Track engagement
Cons
Sending to multiple recipients: No insights as to which specific individual opened, clicked, etc
Can’t track for some organizations that block the ability to do so (not really something Yesware can control)
Direct dials from email inbox

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