Marketing 360 vs ActiveDEMAND

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Marketing 360

Category: Task Management Tool

Industries: Sales, Business

Pricing

Contact Birdeye to obtain current pricing.

ActiveDEMAND

Category: Task Management Tool

Industries: Marketing, Business

Pricing

Contact for pricing

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Most popular feedback for Marketing 360

I'm quite happy with everything. We have run into some billing issues, technical issues, etc, but we did manage to get everything resolved. We were assigned a customer service rep and they've been very helpful in ironing out any problems. I've been with these guys for almost 2 years and I don't have any interest in switching to a different provider.

Nick F.

About Marketing 360

Birdeye's all-in-one platform provides remarkably easy, scalable tools to effortlessly manage online reputation and gain customer experience insights to grow sales and thrive. More than 80,000 local businesses and brands use Birdeye to be found online through local listings and reviews; engage with consumers through webchat, text, and social media messaging; collect digital payments; and gain insights to improve customer experience with survey, ticketing and benchmarking tools.

Most popular feedback for ActiveDEMAND

We needed a flexible solution for marketing automation that didn't break the bank. ActiveDEMAND was perfect. It was especially suited to integrate with our sales CRM (Pipedrive).

Tim H

About ActiveDEMAND

ActiveDEMAND is a flexible marketing platform for digital marketing agencies and marketers. ActiveDEMAND packages range from the full-featured call tracking application for the small business marketer to the powerful Marketing Agency Portal designed for digital marketing agencies with multi-client management needs. Engage and track prospects using the integrated, comprehensive call tracking module, do more with built-in email templates, landing pages and social media.

Marketing 360 reviews

Birdeye's ability to integrate with a wide variety of patient management systems (PMS) for review generation is exceptional and sets this product apart from anything else we can find. Our clients use a wide variety of PMSs, and Birdeye integrates with nearly all of them. If they don't they'll work on finding a solution to bring automation to the system.

- Thad S. Director of Operations

Best thing for us about Birdeye is the integrations with multiple dental patient management systems. Most offices don't want to take the time to learn a new platform so integration is key and Birdeye has the most options.

- Chris M. Director of Customer Success & Analytics

Very difficult onboarding process, limited support when issues arise. Directory listing service is not up to par with other providers like text.

- Amy M. Market Manager

ActiveDEMAND reviews

The capabilities that I appreciate most on Active Demand are the list filterting email developer/editor. I appreciate the amount of criteria that you can filter your lists by, giving the ability to add or remove contacts to your lists seamlessly and easily. The email developer is easy to use, aside from a few small glitches.

- Christina S. Director of Digital Marketing

It provides us with email marketing analytics and helps us understand contact rating in our engagement model.

- Jeff H. Sales Director

Workflow designer can be a slow on on very large workflows.

- Victor M. VP Sales & Marketing

Pros & cons

Marketing 360

Pros
We have been partners since 2015 and we encourage clients to use the Birdeye technology
Thank you for the quality work that you provide
I love the convenience of having your big players all in one spot
Ease of reading and responding to reviews
It has helped us tremendously in gaining feedback from our customers as to how satisfied they are with our services and to enlighten us as to ways we may improve our services moving forward
Experience has been great and support is super helpful
We will continue for a long time with BirdEye."
Cons
This will lead to reviews being taken down and a negative impact on your business' marketing efforts on those sites
The customer support is one of the worst that we have ever dealt with
Sometimes old correspondence will pop up in our 'Open' inbox and I'm not sure why that is
It could be user error, but IDK
They have shown poor ethics in the wake of the pandemic."

ActiveDEMAND

Pros
The analytics are impressive and easy to understand
I love how the email campaigns can be so easily set up with drag-and-drop ease
The capabilities that I appreciate most on Active Demand are the list filterting email developer/editor
Overall I have been very pleased with the platform
The chat function is very helpful and I almost always get an immediate response and help resolving the issues that I have."
Cons
In the actual delivery there was actually no real content or working items
Additionally, there are a ton of meaningless data entries now gumming up the running history in my CRM so that it's near impossible for me to find my last meeting notes
The user experience is horrendous
Once you know where things are, what icons mean, and get inside the head of the people who built it, you can get around with relative ease
Then you pay for something but there are several things that are not told, you are requested to pay other fees that nobody told at the beginning
My feeling is I waste lot of time, effort and money."

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