Marketing 360 vs Lately

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Marketing 360

Category: Task Management Tool

Industries: Sales, Business

Pricing

Contact Birdeye to obtain current pricing.

Lately

Category: Task Management Tool

Industries: Marketing, Business

Pricing

Contact Lately to obtain current pricing.

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Most popular feedback for Marketing 360

I'm quite happy with everything. We have run into some billing issues, technical issues, etc, but we did manage to get everything resolved. We were assigned a customer service rep and they've been very helpful in ironing out any problems. I've been with these guys for almost 2 years and I don't have any interest in switching to a different provider.

Nick F.

About Marketing 360

Birdeye's all-in-one platform provides remarkably easy, scalable tools to effortlessly manage online reputation and gain customer experience insights to grow sales and thrive. More than 80,000 local businesses and brands use Birdeye to be found online through local listings and reviews; engage with consumers through webchat, text, and social media messaging; collect digital payments; and gain insights to improve customer experience with survey, ticketing and benchmarking tools.

Most popular feedback for Lately

I was looking for a product to help me with social media and our blog. Lately was able to read through my blog posts and take each post and break it down into a social media post that I could use on many different platforms. It also has the ability to do video now.

Brent W P

About Lately

All-in-one marketing dashboard that pulls together content, project management, and analytics in one place.

Marketing 360 reviews

Birdeye's ability to integrate with a wide variety of patient management systems (PMS) for review generation is exceptional and sets this product apart from anything else we can find. Our clients use a wide variety of PMSs, and Birdeye integrates with nearly all of them. If they don't they'll work on finding a solution to bring automation to the system.

- Thad S. Director of Operations

Best thing for us about Birdeye is the integrations with multiple dental patient management systems. Most offices don't want to take the time to learn a new platform so integration is key and Birdeye has the most options.

- Chris M. Director of Customer Success & Analytics

Very difficult onboarding process, limited support when issues arise. Directory listing service is not up to par with other providers like text.

- Amy M. Market Manager

Lately reviews

We are able to show our board of directors that we are reaching the right demographics and it help us gain sponsorship and advertisements to keep the business growing.

- Rodney M. Vice President of Content Acquisitions

Very easy auto-creation and scheduling of content campaigns across social media and over time. Including images/graphics has dramatically boosted engagement, and re-use of content is a major timesaver.

- Rich M. CEO/Product Management Guru

I have noticed some features like the queue have tended to be a little buggy for me at times (when I try to reorganize posts, they jump back to the original order) . I think it would be extremely helpful to be able to add several pipelines that operate similar to the queue (continue adding posts for different social networks and have these queues work independently of each other). For example, I could set up one queue that publishes a specific type of content weekly and another queue that publishes a different type of content daily.

- Nicholas N. Owner

Pros & cons

Marketing 360

Pros
We have been partners since 2015 and we encourage clients to use the Birdeye technology
Thank you for the quality work that you provide
I love the convenience of having your big players all in one spot
Ease of reading and responding to reviews
It has helped us tremendously in gaining feedback from our customers as to how satisfied they are with our services and to enlighten us as to ways we may improve our services moving forward
Experience has been great and support is super helpful
We will continue for a long time with BirdEye."
Cons
This will lead to reviews being taken down and a negative impact on your business' marketing efforts on those sites
The customer support is one of the worst that we have ever dealt with
Sometimes old correspondence will pop up in our 'Open' inbox and I'm not sure why that is
It could be user error, but IDK
They have shown poor ethics in the wake of the pandemic."

Lately

Pros
That you can have all the content in one place and create your posts for all different channels in one place
Also that you can import content from the website, have brand message, mission, etc
all unified
A very good new social media tool.
Cons
Takes a bit of time to learn how to use
Too expensive for normal solopreneurs
The basic plan allows only 5 social media accounts, while others for half the price allows 10 social media accounts
And it is true, you might not be able to do all the content creation in one place on other tools as on trylately, but still a too costly price
However, I can agree it is a tool for people already on a certain level.

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