Marketo Engage vs Iconosquare

Side-by-side comparison of features, reviews, pricing and more

Marketo Engage

Category: Social Media tools
Industries: Business, Marketing, Social Media

Pricing

Contact for a Quote

Iconosquare

Category: Social Media tools
Industries: SEO, Social Media, Marketing

Pricing

Pro

$49/mo

Billed annually

Advanced

$79/mo

20M+ Downloads
5/5

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Marketo Engage reviews

Marketo smartlist is very useful. I enjoy how this platform display the user activity or history at one place. Marketo Engage help us to manage user data, lead scoring, tracking and Customer lifecycle Management all with in the tool.

- Nitya K. Email Marketing Manager

My experience with Marketo has been amazing from the sales rep, our implementation specialist, support department and our CSM went over and beyond to make sure we were getting the most value out of the platform.

- Ed S. CVO

Iconosquare reviews

Iconosquare helps you monitor your content performance and channel growth, as well as schedule posts! The Instagram Story analytics feature is crucial if you have IG Stories as part of your channel strategy.

- Joan Zhang, Social Media Specialist, Air New Zealand

Iconosquare has facilitated me in planning and has aided in the increase of our engagement through the analytics and insights which have been fundamental to the approach of our activity.

- Rebecca Shipton, Social Media Executive, Gymshark

With Iconosquare, we’re able to easily track our performance in full detail. It’s become an essential tool for us to grow and engage with our audience.

- Diana Choi, Digital Marketing Executive, Hypebeast

Pros & cons

Marketo Engage

Pros
Overall really pleased with it
A really good, powerful solution for automation
Marketo is a very robust marketing automation tool for email campaigns
It's great for targeting segments for mass send campaigns and then reporting back on the success of the email send
We just love this platform, it has improved our Sales-Marketing initiatives and we are able to achieve best results
The best feature is segment and it is very beneficial for any organisation
Abd it has also visibility options which is useful too."

Cons
The email builder is weak and it takes some time to figure out how to use
Some of the systems can be quite hard to understand at first
I occasionally have issues with email formatting and these problems are very hard to fix
All the bells and whistles are there but you have to pay extra for them all
Other automation tools do similar for less."

Iconosquare

Pros
Allowing to schedule carousels and stories was a game changer for our company and they are always improving adding more functionality
Excellent product to program and manage social networks
Automated posts (or reminders for posts we can't automate) is the feature I'm loving most
The analytics are helpful as well
Most social media tools still don't even have this feature yet
While being primarily a social analytics tool, I like that Iconosquare has expanded its feature-set to be even more useful."

Cons
I upgraded to the next level to test the functionality, but they wouldn't let me go back to a plan they just retired unless I paid for annual
Pretty poor in my opinion and as a result I cancelled
As mentioned above, there are some glitches with some of the tools on the platform that can sometimes be annoying
They also had to remove some features recently due to an API change on the IG end
Sadly no Twitter or Pinterest management, and the Facebook management needs improving greatly to compete even with just Facebook native scheduling/posting
But I understand there is a limitation here specifically with Twitter."

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