Side-by-side comparison of features, reviews, pricing and more
Category: Social Media tools
Industries: Business, Marketing, Social Media
Contact for a Quote
Category: Social Media tools
Industries: SEO, Social Media, Marketing
Pro
$49/mo
Billed annually
Advanced
$79/mo
Speechify is the #1 audio reader in the world. Get through books, docs, articles, PDFs, email – anything
you read – faster.
“Speechify is absolutely brilliant. Growing up with dyslexia this would have made a big difference. I’m so glad to have it today.“
Sir Richard Branson
Adobe Marketo Engage is a very robust product, which allows you to create a proper marketing sales funnel, manage marketing campaigns, create a manage marketing forms and landing pages, track your camapaigns success and create the right flows to enable just about any functionality. With it's LaunchPoint functionality, you can integrate Marketo with multiple platforms, such as 6Sense, LinkedIn LeadGen, Facebook Ads, and etc and get your lead data populated directly into the system. Marketo also offers webhook funcitonality, therefore, having the necessary knowledge of the matter, you can create webhooks to send lead data to other channels your team uses for communication between marketing and sales. Using Marketo does require training and some technical background, just like any other professional platform.
Jane M.Adobe Marketo Engage is as a centralized marketing hub for orchestration and execution of cross channel campaigns to acquire, engage, nurture, expand and retain customers, throughout complex buying journeys. Marketo Engage facilitates alignment between marketing and sales team to drive revenue and growth for the organization, with efficiency at scale.
Because of the data I am able to navigate through. Data is the key to a successful social media. It's the basis to doing well.
Jessica V.Iconosquare is a social media analytics and management platform for Instagram, Facebook, Twitter, LinkedIn, and TikTok that provides you in-depth insights on your social media performance, lets you schedule posts, generate reports, monitor competitors' activity, and engage with your audience, all within one platform.
Marketo smartlist is very useful. I enjoy how this platform display the user activity or history at one place. Marketo Engage help us to manage user data, lead scoring, tracking and Customer lifecycle Management all with in the tool.
- Nitya K. Email Marketing Manager
My experience with Marketo has been amazing from the sales rep, our implementation specialist, support department and our CSM went over and beyond to make sure we were getting the most value out of the platform.
- Ed S. CVO
Iconosquare helps you monitor your content performance and channel growth, as well as schedule posts! The Instagram Story analytics feature is crucial if you have IG Stories as part of your channel strategy.
- Joan Zhang, Social Media Specialist, Air New Zealand
Iconosquare has facilitated me in planning and has aided in the increase of our engagement through the analytics and insights which have been fundamental to the approach of our activity.
- Rebecca Shipton, Social Media Executive, Gymshark
With Iconosquare, we’re able to easily track our performance in full detail. It’s become an essential tool for us to grow and engage with our audience.
- Diana Choi, Digital Marketing Executive, Hypebeast
Pros |
---|
Overall really pleased with it |
A really good, powerful solution for automation |
Marketo is a very robust marketing automation tool for email campaigns |
It's great for targeting segments for mass send campaigns and then reporting back on the success of the email send |
We just love this platform, it has improved our Sales-Marketing initiatives and we are able to achieve best results |
The best feature is segment and it is very beneficial for any organisation |
Abd it has also visibility options which is useful too." |
Cons |
---|
The email builder is weak and it takes some time to figure out how to use |
Some of the systems can be quite hard to understand at first |
I occasionally have issues with email formatting and these problems are very hard to fix |
All the bells and whistles are there but you have to pay extra for them all |
Other automation tools do similar for less." |
Pros |
---|
Allowing to schedule carousels and stories was a game changer for our company and they are always improving adding more functionality |
Excellent product to program and manage social networks |
Automated posts (or reminders for posts we can't automate) is the feature I'm loving most |
The analytics are helpful as well |
Most social media tools still don't even have this feature yet |
While being primarily a social analytics tool, I like that Iconosquare has expanded its feature-set to be even more useful." |
Cons |
---|
I upgraded to the next level to test the functionality, but they wouldn't let me go back to a plan they just retired unless I paid for annual |
Pretty poor in my opinion and as a result I cancelled |
As mentioned above, there are some glitches with some of the tools on the platform that can sometimes be annoying |
They also had to remove some features recently due to an API change on the IG end |
Sadly no Twitter or Pinterest management, and the Facebook management needs improving greatly to compete even with just Facebook native scheduling/posting |
But I understand there is a limitation here specifically with Twitter." |
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Get through books, docs, articles, PDFs, email – anything you read – faster.
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