Side-by-side comparison of features, reviews, pricing and more
Category: Automation Software Tools
Industries: Marketing, Financial, Technology, Business
Essential - $71 per month
Essential Plus - $179 per month
Professional - $224 per month
Category: Automation Software Tools
Industries: Marketing, Financial, Technology, Business
Online Support - Free
Quickstart $199 included with Pro Plan
Agency - $399 included with agency plan.
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We use Maropost to send out e-mail blasts for marketing campaigns to our entire list of subscribers or to segmented lists of subscribers. It's a cheap, effective way to reach people, and Maropost has helped us increase our open rate.
Nicholas KouvatsosMaropost, headquartered in Toronto with offices in New York, London, and Delhi, offers an enterprise level email marketing and automation platform for email-centric campaigns and total customer lifecycle management via an automated workflow. It features social networking "listening" to keep track of all mentions across familiar spaces like Facebook and Twitter, dashboard reports and analytics to help make sense of data from emails and web activity, a survey / form builder, and custom landing pages for a seamless customer experience from seeing your email to visiting the site. Maropost also offers consulting services. Maropost's digital marketing platforms help users turn prospects into clients by ensuring delivery of targeted messaging to the right contact at the right time. Through integrated marketing and sales automation, Maropost provides tools, strategic guidance and support to create more personalized customer experiences through a 360-degree business view from marketing automation to CRM, commerce, and customer support.
BenchmarkONE: All-In-One Robust CRM Platform for managing Sales Marketing & Email Automation Demands What do you like best about BenchmarkONE? BenchmarkONE provides us the liberty to create any type of automation just with a few clicks. Its interface allows us to segment all our contacts properly so that we can organize our client interactions & improve our deliverables. We can also map our customer journey entirely so that we recognize what would be required to promote customer satisfaction & build business solutions. Integration with other tools also is comfortable & we feel satisfied with its automation features, landing pages and email campaigns for meeting our marketing goals.
Ramkumar N.The easiest way to nurture prospects into customers. Capture leads on your website. Send smarter emails. Nurture prospects ongoing. Deliver hot leads directly to your sales team through the built-in CRM. Efficiently manage sales and marketing campaigns and workflows. Expensive, robust tools are overkill for smaller businesses. BenchmarkONE (formerly Hatchbuck) has the core tools you need, without expensive bells & whistles that just distract.
"As good as advertised" What do you like best about Maropost Marketing Cloud? I was previously using Pardot and was frustrated with how rigid and clunky the software was, and was not easy to use with the changing of marketing needs. I switched to Maropost and have been able to increase my growth marketing efforts by 25% alone, and that doesn't include the increase in open rates and conversions. Review collected by and hosted on G2.com. What do you dislike about Maropost Marketing Cloud? So far so good! Nothing to complain about. Review collected by and hosted on G2.com. What problems is Maropost Marketing Cloud solving and how is that benefiting you? Having the ability to drag and drop, custom dashboard building, and the dedicated deliverability team has all helped with me make my email marketing efforts more streamlined and efficient, saving me a lot of time in the day.
- Kyle S.
"The Ferrari of Marketing" What do you like best about Maropost Marketing Cloud? The sheer depth of the Maropost marketing cloud is next level. Hence the title of the Ferrari of marketing. The customer journeys and experiences that can be built are simply amazing. I've been involved with. lot of high end email marketing systems before and nothing I've ever seen has the advanced functionality of this system. And backed by a team of awesome people who really care about customer success. Well worth taking the time to explore. Review collected by and hosted on G2.com. What do you dislike about Maropost Marketing Cloud? Nothing so far. System works very well unlike this review page which is so full of friction its awful Review collected by and hosted on G2.com. What problems is Maropost Marketing Cloud solving and how is that benefiting you? Creating scalable customer journeys and interactions.
- Iain J.
"10/10 from setup to business" What do you like best about Maropost Marketing Cloud? We changed to maropost from a competive marketing automation platform and it isn't comparable, from setup the support team was amazing and in a few days we were up and running and the opening rates and returns have turned up by hundreds of percent. The UX is top of the line and enjoys every minute of working with it. Review collected by and hosted on G2.com. What do you dislike about Maropost Marketing Cloud? Is hard to find something that is a downside in the system for our usage. Review collected by and hosted on G2.com. What problems is Maropost Marketing Cloud solving and how is that benefiting you? As a newly started business we growing our customer base by 20-40% per month, by using maropost we make sure every customer gets a great presentation of our business and we can target every single customer in the right way and the retargeting rate is amazing
- Rickard E.
Allows a small marketing outfit to punch above its weight and focus follow-on efforts on the more high-valued prospects.
- George G.
Customer service was very responsive and helpful.
- Trisha G.
BenchmarkONE enables me to save the maximum amount of time during prospecting. Through BenchmarkONE we've been able to spend our precious time going after authentic leads instead of chasing ghosts. It does a beautiful job by assisting in the automation of email prospecting. Targeted phone calls can be made following up on emails. So, a targeted approach can be used for reaching out to the clients.
- Anvika L.
Pros |
---|
Support was a big issue for us |
Our last provider was lacking in this area |
My favorite part of Maropost is the on-line chat |
I thought it was just a novelty at first - but we use it all the time |
Part of that reason is that we are still new - we asked for our work to be checked when we set up something new |
Never hurts to have more eyes!Again Support |
Our implementation team has been available to us from day one and are still available for our stupid user questions! It's nice to have that back up.Ease of use |
We had every member of our team review the possible ESPs |
Maropost would not have been chosen if the system had been difficult to navigate |
We love how simple it is. |
Cons |
---|
Reporting is awful, the metrics shown in the dashboard are not helpful, and to glean any useful information users need to export the reports manually |
There is no attrition reporting at all.Segmentation takes a really long time |
If you want to construct multiple audiences, good luck |
It takes forever.UI is not intuitive |
Many buttons are placed too closely or in the wrong places. |
Pros |
---|
Ease of implementation and use |
Affordability |
Functionality |
Cons |
---|
Some of the design templates and tools leave a little to be desired |
The reporting functionality is a bit clunky and not as user intuitive, harder to customize |
Suggested workflow would help |
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