MassMailer vs Direct Mail

Side-by-side comparison of features, reviews, pricing and more

MassMailer

Category: Communication Tool
Industries: Communication, Marketing, Education

Pricing

Full Access License

$37.00

Direct Mail

Category: Communication Tool
Industries: Communication, Marketing, Education

Pricing

Unlimited Plan

Starting at $15.00

Per Month

20M+ Downloads
5/5

#1 in Magazines & Newspapers

Speechify is the #1 audio reader in the world. Get through books, docs, articles, PDFs, email – anything

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Sir Richard Branson

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Sir Richard Branson

MassMailer reviews

Improvements on our original system with limited implementation and maintenance costs. Good budget solution to improving our mass email capabilities with automatic opt-out.

- Alan M. Sales Operations Supervisor

MassMailer is an outlier in that their functionality is built natively into Salesforce, the setup & usability is intuitive, and their support team is extremely attentive. I've really enjoyed the product as well as working with the MM team.

- Devin D. Consultant Director

I like that I can send a mass message but personalize it to the client that I am reaching out too.

- Just Sevilla

Direct Mail reviews

This is a core part of my communication toolkit. While I still use other mailing list platforms for specific purposes, this solves very specific bulk mailing needs.

- Ian G. Producer

It's absolutely helped us to expand our reach. Recipients often comment on how beautiful our emails are. Very satisfying to use and to receive such feedback.

- Magda B. Executive Director

I was looking for a low-cost mail program that was very easy to learn and get up and running. The major issue was getting a zap to work, but once that was working, I was very happy with the result. Likewise, zaps for onsite forms. But the learning curve for actually USING it, and sending emails. Cost per email is very very low - I buy 10K at a time for $99 so one cent each. Pretty good pricing! Delivery is almost instantaneous, and it is fun to watch the responses roll in.

- Eric A. President

Pros & cons

MassMailer

Pros
The approach to how analytics are logged can also be configured/enhanced if you have a strong in-house team member or Salesforce consultant partner to help
I've really enjoyed the product as well as working with the MM team
We are able to reach out to our patients with ease and we are realizing how important this connection is
MassMailer is the BEST e-mail solution for Salesforce."

Cons
Limited email formatting as well as lack of "cc" feature that would allow extra visibility of cc'd contacts for the main recipient
Series of steps to setup campaigns correctly - Multiple step process to prep campaigns
Current lack of Lightning integration - Spoke to company and this should occur by Q218
It seems difficult to use at first
We have some problems with sending things out sometimes
It was hard to set up at first and took a while to figure out the nuances of the software."

Direct Mail

Pros
Excellent, this is so much easier to use than Mail Chimp
I love the fact I can work on campaigns locally on my computer without being online and not in a browser
The lists and address management is simple yet agile
Great program for managing email lists for mac users
It's the perfect scale and I love the ease of understanding the reporting, which becomes of direct benefit for following up and moving between lists."

Cons
You get what you pay for
With their one time payment option you don't get much customer service and you'll need to maintain your own servers
Then thats where you find out the support is AWFUL, as it seems to me theres only 2 people that work there, they refuse to talk on phone, and despite promises when chased up, they don't answer emails
Reporting is limited, there aren't enough ways to compare and contrast
Very hard to export reports and data in bulk
Editing of template could be a bit more flexible
Difficult to understand layout schema."

What is Speechify?

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Speechify provides anyone with an audio play button that they can add on top of their content to turn it into an audiobook. With the Speechify app on iOS and Android, anyone can take this information on the go.

Learn more about text to speech online, for iOS, Mac, Android, and Chrome Extension.

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