Merchant Centric vs InShot

I have had nothing but positive experiences with MerchantCentric. Every single person I have ever engaged with on the platform has been nothing but professional and courteous. I know that they will have no problem helping people and extending our company's brand voice and ethics to online reviewers.

- Tyler M. Social Media Specialist

Overall, this has been a great tool to consolidate communications as well as streamline data analysis. I would recommend 10/10.

- Martin B. vp of operations

Unorganzied management. No one checked if i was all set.

- al g. Franchisee

InShot Video Editor is actually a pretty good app. It’s pleasant to use, and the interface is well suited to let you edit simple videos, or edit images. A lot of features are offered for free, and you have a choice of one-off purchases or subscriptions should you wish to use this app on a regular basis. We do miss the ability to pan and zoom across an image, and are puzzled by its antiquated export procedure, but aside from that, it’s definitely worth a look if you’re in the market for a new video editing tool.

- Steve Paris

Having students create videos can be a powerful learning experience, especially when the target audience for those creations is clear and accessible. In that sense, InShot is a good learning tool, since it eases the process of creation and makes sharing what students create fairly simple. It's also tuned specifically to social media-friendly content, so it'll connect with young people. Teachers will need to make sure that students don't just create but get, give, and incorporate feedback on creations. InShot also has an advantage over some competitors in that students can create different types of media, not just videos. This allows them to show knowledge in ways that fit their needs, and could be a huge relief for students who don't excel at more common types of assessment. Most students will need guidance with the app's deep tool set, since it lacks any tutorials or onboarding. For instance, teachers might help students understand what the three different video edits (trimming, splitting, and cutting) do and how they might be useful. There are also some potential pitfalls with the more whimsical tools. Some of these quirky tweaks, such as stickers, should be used with discretion and purpose so that they add to rather than distract from the overall quality of the presentation. Music selection and timing will be important as well. Instruction in effective design principles -- including how to engage but not distract an audience -- will help guide students toward producing meaningful content. These kinds of supports aren't built into the experience, so teachers will need to design lessons and tutorials specific to InShot.

- Marianne R.

Just installed it, and while having very basic knowledge of video editing was able to create video from multiple clips by splitting, mixing, inserting PIP and changing music's volume. Very intuitive. Even free version gives enough features to edit video, while showing what's available in paid version. As shortcoming I already see not being able to gradually channel volume within single clip, not being able to do transition into first clip, and transition out of last one. Need to find out.

- Victor Benenson