Side-by-side comparison of features, reviews, pricing and more
Category: Automation Software Tools
Industries: Marketing, Financial, Technology, Business
Growth - $53,400 per year
Scale - $73,800 per year
Premium - $112,800 per year
Category: Automation Software Tools
Industries: Marketing, Financial, Technology, Business
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We're growing our demand gen and social ads play a big role. Using Metadata significantly lowers our cost of acquisition and has improved the quality of the leads we're generating.Billy A.
Metadata.io is the first Autonomous Demand Generation platform for B2B marketing that automates the most important, but repetitive tasks. Metadata understands your company's ideal customer profile; automatically builds audiences of the highest-potential buyers from your target accounts; launches, monitors, and optimizes multi-channel campaigns; fully enriches your leads; and provides clear transparency into what drives revenue. Notable customers: G2, Drift, Pendo, Slack, Vonage, and Zoom.
Bizible is an awesome integration with salesforce. It gives us the ability to do end to end attribution, so we understand how leads move through the funnel based on different marketing interventions.Francesca K.
Bizible from Marketo, an Adobe company, is marketing attribution software that is used by B2B marketers to measure and optimize marketing by revenue.
Metadata has been an exceptional partner for me as we have a very small marketing team. They have been working very closely to us, helping me not only to manage the campaigns but also suggesting improvements. Their customer service is excellent.
- Carlos T.
Metadata is essential for any organization that wants to accelerate its ABM success. Their CS team works hand-in-hand to set up and test a variety of experiments aligned to your ABM goals, and can quickly scale up a journey-based content distribution plan (advertising). The best part is this program can be run by a one-person marketing team in a high-growth start-up. The team at Metadata is always sharing new strategies and ideas to test with their platform-it's almost like an agency approach-which is very helpful to get the most out of the investment in this platform. Using Metadata along-side additional outbound tactics, we were able to drive triple-digit growth in the pipeline with one of our core verticals.
- Matt C.
Metadata.io is one of the singular most powerful tools for B2B marketers available today. But yet, most are shifting away from paid budgets. Having built a couple successful paid programs, and one of them supercharged by Metadata, it seems the difficulty is getting executive/finance buy-in to the hard costs. B2B marketers have always had a hard time with an ad-centric budget. It's why they were the pioneers of email and SDR programs. But hiring people and ruining your domain health have their own intrinsic hard costs. Metadata.io expands my ability to execute on a high-value channel that is challenging to run natively, and brings many wonderful capabilities not otherwise possible - multivariate testing automation, opportunity/lifecycle-based targeting automation. Also most B2B performance marketers are only running paid social on LinkedIn, but Metadata.io's proprietary matching capabilities (last I heard it used 12 data vendors) allow it to draw a line between a decent percentage of personal emails and business emails, which in turn allows for the same high-fidelity business contact targeting (which we all love about LinkedIn) on Facebook, Quora, and Google Adwords. Using Google Adwords for B2B has - until now - been only through keyword-driven search campaigns. Customer match lists didn't work because Google can really only operate with personal emails but can't match business emails. Metadata.io is changing that with its new customer match integration with Google, truly first-of-its-kind. As you can see I'm a big fan, but not without reason. The tech is top-notch and they're security experts. If you're familiar with B2B paid then you know that at least 2 of the things I mentioned above were first-of-its-kind innovations. Since we've all discovered paid display can't really drive ROI for B2B, no matter how much 6sense and DemandBase want to convince us otherwise, we've either dropped paid entirely or shifted our budget to paid social. Stage-based targeting automation and matched audiences on Adwords are both Metadata-ONLY capabilities. And using these - and the automated multivariate testing (the only alternative I've seen for this was Amplero, and their hugely expensive and sophisticated model led to their collapse a couple years back) - I was able to turn LinkedIn ads into the 2nd-highest driver of new opportunities at Convoy, right behind SDR outbound. But its value extends to existing customers and retargeting as well, given the integrations with Hubspot, Marketo and Salesforce, that allow for targeting based off of all results in a certain Salesforce report, for instance. Oh and you can preview your matched audiences too, which is incredibly valuable for ensuring your targeting is correct. The native reporting features also give insight into attribution in a way that most existing reporting cannot. You can see impact on specific accounts/companies by impressions, clicks as well as leads and opportunities.
- Evan D,
My overall experience has been incredible. The product is awesome and the team at Bizible is super responsive and hands on when I have an issue.
- Laura E.
I would highly recommend it. It's a leading software in its industry.
- Talmage E.
Helped us understand where our leads were coming from including adword data to our CRM.
- Lisa T.
|I liked the sales pitch on this product, it was strong and offered a lot of solutions to our current issues|
|I love the audience creation functionality as well as our ability to test dozens of top of funnel offers with each audience|
|We have a very large Techstack that we use and Metadata is certainly one of the top in terms of customer success and support."|
|The budget and bidding section is a bit confusing, even after having worked in it this long|
|I also find the audience tool to be very weak|
|Using Tradedesk, LinkedIn and Facebook through Metadata provided weaker results than using the native platform|
|Put your paid social demand generation on auto pilot."|
|Providing insight into the behaviors of prospects and clients|
|Allowing us to choose the attribution model that works best for our organization|
|Giving us data to show which campaigns and efforts were making an impact during the buying cycle|
|We could only look at activity at the contact level, but we really wanted to be able to see activity at the account level|
|The ROI dashboard could be a little more user-friendly with easier filtering functionality|
|It would be great if they had more integrations so we could get a more holistic view across all efforts, but that is most likely in the works.|
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