Side-by-side comparison of features, reviews, pricing and more
Category: Automation Software Tools
Industries: Marketing, Financial, Technology, Business
Growth - $53,400 per year
Scale - $73,800 per year
Premium - $112,800 per year
Category: Automation Software Tools
Industries: Marketing, Financial, Technology, Business
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We're growing our demand gen and social ads play a big role. Using Metadata significantly lowers our cost of acquisition and has improved the quality of the leads we're generating.Billy A.
Metadata.io is the first Autonomous Demand Generation platform for B2B marketing that automates the most important, but repetitive tasks. Metadata understands your company's ideal customer profile; automatically builds audiences of the highest-potential buyers from your target accounts; launches, monitors, and optimizes multi-channel campaigns; fully enriches your leads; and provides clear transparency into what drives revenue. Notable customers: G2, Drift, Pendo, Slack, Vonage, and Zoom.
I've been using Scoop.it since July 2011. Since then, my top performing Scoop.it pages have generated well over 45,000 views and just over 29,000 followers. The new content suggestion engine feature lets me know what content is likely to resonate with my target audience, based on social shares on the top social networks; Facebook, LinkedIn, Twitter and Google Plus. I've helped dozens of SMB's get started on Scoop.it to help them increase their online visibility using the Scoop.it content marketing solution.Neil F.
Scoop.it provides the software and technology to make content publishing much more time-efficient and impacting for marketing and knowledge sharing within the enterprise. We also help millions of professionals, marketers and business intelligence officers with their daily curation and content monitoring. - Scoop.it Enterprise is used by thousands of businesses to manage content curation for content marketing (including SEO, traffic & leads generation) and business intelligence. Scoop.it Content Enterprise also helps to share content within organizations in an impacting way. - Scoop.it curation service helps millions of individuals & professionals to develop their online thought leadership. This solution allows to show expertise and generate traffic through integrated social sharing. Since the launch of the service in 2011, 8 million users have published tens of millions of pieces of content to attract hundreds of millions of readers every year.
Metadata has been an exceptional partner for me as we have a very small marketing team. They have been working very closely to us, helping me not only to manage the campaigns but also suggesting improvements. Their customer service is excellent.
- Carlos T.
Metadata is essential for any organization that wants to accelerate its ABM success. Their CS team works hand-in-hand to set up and test a variety of experiments aligned to your ABM goals, and can quickly scale up a journey-based content distribution plan (advertising). The best part is this program can be run by a one-person marketing team in a high-growth start-up. The team at Metadata is always sharing new strategies and ideas to test with their platform-it's almost like an agency approach-which is very helpful to get the most out of the investment in this platform. Using Metadata along-side additional outbound tactics, we were able to drive triple-digit growth in the pipeline with one of our core verticals.
- Matt C.
Metadata.io is one of the singular most powerful tools for B2B marketers available today. But yet, most are shifting away from paid budgets. Having built a couple successful paid programs, and one of them supercharged by Metadata, it seems the difficulty is getting executive/finance buy-in to the hard costs. B2B marketers have always had a hard time with an ad-centric budget. It's why they were the pioneers of email and SDR programs. But hiring people and ruining your domain health have their own intrinsic hard costs. Metadata.io expands my ability to execute on a high-value channel that is challenging to run natively, and brings many wonderful capabilities not otherwise possible - multivariate testing automation, opportunity/lifecycle-based targeting automation. Also most B2B performance marketers are only running paid social on LinkedIn, but Metadata.io's proprietary matching capabilities (last I heard it used 12 data vendors) allow it to draw a line between a decent percentage of personal emails and business emails, which in turn allows for the same high-fidelity business contact targeting (which we all love about LinkedIn) on Facebook, Quora, and Google Adwords. Using Google Adwords for B2B has - until now - been only through keyword-driven search campaigns. Customer match lists didn't work because Google can really only operate with personal emails but can't match business emails. Metadata.io is changing that with its new customer match integration with Google, truly first-of-its-kind. As you can see I'm a big fan, but not without reason. The tech is top-notch and they're security experts. If you're familiar with B2B paid then you know that at least 2 of the things I mentioned above were first-of-its-kind innovations. Since we've all discovered paid display can't really drive ROI for B2B, no matter how much 6sense and DemandBase want to convince us otherwise, we've either dropped paid entirely or shifted our budget to paid social. Stage-based targeting automation and matched audiences on Adwords are both Metadata-ONLY capabilities. And using these - and the automated multivariate testing (the only alternative I've seen for this was Amplero, and their hugely expensive and sophisticated model led to their collapse a couple years back) - I was able to turn LinkedIn ads into the 2nd-highest driver of new opportunities at Convoy, right behind SDR outbound. But its value extends to existing customers and retargeting as well, given the integrations with Hubspot, Marketo and Salesforce, that allow for targeting based off of all results in a certain Salesforce report, for instance. Oh and you can preview your matched audiences too, which is incredibly valuable for ensuring your targeting is correct. The native reporting features also give insight into attribution in a way that most existing reporting cannot. You can see impact on specific accounts/companies by impressions, clicks as well as leads and opportunities.
- Evan D,
I have been using Scoop.it continuously since February 2011 and have watched it evolve into the great curation platform it is today. I have just been provided access to a Beta of V5 which on early examination, looks like it will take the platform to another level for serious content curators. My single Scoop.it topic (Business Improvement) has attracted 118,000 followers from the business community throughout the English speaking world. As a management consultant working primarily with small to medium businesses, I have found Scoop.it an invaluable tool for discovering, sharing and storing great content that my followers and clients can use to improve their businesses.
- Daniel W.
Scoop.it is not your set and forget curation tool. You need to spend time on the platform to make it work for you. It won't be of much use if you don't give it time. All the best.
- Sabih J.
It makes content curation super simple and quick and if you're willing to go with the premium options it only gets better. If you can choose a Ford Escort or A Ford Mustang GT the differences between pricing tiers is big but totally worth it.
- Kevin M.
|I liked the sales pitch on this product, it was strong and offered a lot of solutions to our current issues|
|I love the audience creation functionality as well as our ability to test dozens of top of funnel offers with each audience|
|We have a very large Techstack that we use and Metadata is certainly one of the top in terms of customer success and support."|
|The budget and bidding section is a bit confusing, even after having worked in it this long|
|I also find the audience tool to be very weak|
|Using Tradedesk, LinkedIn and Facebook through Metadata provided weaker results than using the native platform|
|Put your paid social demand generation on auto pilot."|
|Ease of use|
|Always being improved|
|The option to remove the Scoop.it branding is expensive|
|The current features and functionality versus how often I use this don't warrant a paid licence yet. Being a cloud based SaaS content marketing app, its not as fast sometimes as you would want|
|Its not super slow, but the refresh rate could be better.|
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