Net-Results vs Act-On

Side-by-side comparison of features, reviews, pricing and more

Net-Results

Category: Automation Software Tools
Industries: Marketing, Financial, Technology, Business

Pricing

Essential - $40 per month

Advanced - $680 per month

Enterprise - $1200 per month

Act-On

Category: Automation Software Tools
Industries: Marketing, Financial, Technology, Business

Pricing

Professional (for growing businesses): from $900/month (billed annually) - starts at 2500 active contacts, 3 marketing users, and 50 sales users.

Enterprise: from $2,000/month (billed annually) - starts at 2,500 active contacts, 6 marketing users, and 100 sales users.

20M+ Downloads
5/5

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Net-Results reviews

We've been on the hunt for a while for a powerful MA solution, that was easy to use, and priced for a small marketing team. Those three are very hard to find together. It's easy to find the powerful one, harder to finda powerful and easy to use one, and nearly impossible to then be able to afford it. With Net Results we have been able to easily get these benefits, which is what we set out to do: - automated emails in a drip campaign that Sales can remove people from - lead scoring and alerts that go right to the lead owner - weekly reports to each Sales person with their hottest lead - very finely tuned segments that can be used for alerts, emails, and scheduled reports - integration with Salesforce. The Sales team can basically trigger their own emails

- Ken B.

This solved a big cost problem for us. We were overpaying with our old solution (about $80k per year). This was much more manageable and much simpler to implement/use. We realized that a lot of reasons we had purchased the old solution, in the end didn't matter and we didn't use them the way we thought we would. Finding a solution that was easier to use made work much more enjoyable.

- Todd L.

Net-Results uses a segment driven approach that allows for easy integration of buyer personas into lead nurturing campaigns. Depending on your needs, campaigns can be quick and simple or complex, multifaceted, lead nurturing workflows. The application also provides excellent visibility into different lead channels and has pre-built integrations with different CRM systems available. Net-Results customer service is second to none.

- Gregory S.

Act-On reviews

ACT-ON is a very powerful marketing automation tool that we decided upon after much research. It allows a great deal of work in segmentation, customer behavior analysis, etc. However, at $600/mo plus the $450 a month for the Salesforce CRM that we used with it, it was too much expense and, as a very small company, we were not able to take advantage of the features. Support is TREMENDOUS with this company and that goes a long way. We're dropping Act-On for now but if we grow to the size of a company that can afford a full-time marketing person and who can devote the time necessary to utilize all the great tools, we would definitely look at them again.

- Richard A.

The ease of reporting and how well it integrates with Salesforce

- Michael D.

A full feature digital marketing platform that's well integrated with other CRM platforms, but at a modest price.

- Krystal M.

Pros & cons

Net-Results

Pros
The breadth of capabilities and marketing analytics
There is much more capability than initially meets the eye
Net-results is a great tool to supplement your marketing and sales efforts.

Cons
The email builder could be a bit better
Sometimes a little buggy and wonky with formatting
The content editor, the editor you use to create emails, newsletters, etc., is not very flexible.

Act-On

Pros
Easy to use
Starts providing working data immediately
Great support and product learning program.

Cons
Metrics are just a bit confusing
Could have better designed templates for emails and landing pages
The forms aren't dynamic.

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