Oktopost vs Salesforce Marketing Cloud

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Oktopost

Category: Social media Tool

Industries: Social Media, Business, Marketing

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Salesforce Marketing Cloud

Category: Social media Tool

Industries: Social Media, Marketing

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Starting From:

$4800.00

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Most popular feedback for Oktopost

Most B2B companies on social media are missing a huge opportunity. Staff, customers, and clients won’t post positive comments unless they love you. Beyond that, you have to get proactive and make sharing easy. Oktopost’s amplify and collaborate features are built to do exactly that: internally and externally. But love has to be the foundation.

Murray Newlands

About Oktopost

A simple and beautiful social media management platform architected for B2B enterprise companies. With Oktopost, B2B marketers can schedule large volumes of social content across multiple networks, track valuable business performance metrics, and integrate social data with their entire marketing ecosystem.

Most popular feedback for Salesforce Marketing Cloud

It has been very positive. Before this our marketing was very much email informational marketing. Sending out new product ifo and links to webinars etc but there was no easy way to link this data to contacts or prospects and no way to have this information readily available to the sales team to generate sales. HAving the power to identiny and categorise supporters and detractors and know who is interested in wjat based on actual data is very powerful.

Robert D.

About Salesforce Marketing Cloud

Meet Salesforce Social Studio. Listen, engage, and publish using a powerful all-in-one social media marketing and management suite and connect enriched social data to your marketing with sales and service. Analyze conversations from nearly any source to see what your industry and fans are saying. Respond to social posts, manage your community, and provide customer support. Create and approve content for multiple social networks and accounts from desktop or mobile.

Oktopost reviews

"Oktopost Makes Mass Promotion of Company Social Posts Super Easy" What do you like best about Oktopost? The consolidated view of all available social posts for the chosen advocates to post makes this product extremely easy and efficient to use. I also love the automagically feature to post in the future with a single click on the button based on an algorythem that decides the best time. Oktopost takes the headache and guess work out of continuous posting of company social media and that has resulted in a more robust and ongoing social promotion using our best resources--employees. Review collected by and hosted on G2.com. What do you dislike about Oktopost? I've been using it for a year and so far their isn't anything I don't like or find frustrating. The user interface is intuitive; the posting is simple with only two clicks. I don't have any issues posting on a regular basis. It doesn't frustrate me or wish it were any different than it is now. Review collected by and hosted on G2.com. What problems is Oktopost solving and how is that benefiting you? The problem Oktopost solves is the common problem of how to get employees to actively and easily promote our company social posts. With this solution, I'm able to view all available posts in one view and promote to my personal LInkedIn account with just a few clicks.

- Tony N.

"Great Tool to plan your normal posts, not the best for carousel" What do you like best about Oktopost? You can easily plan many posts in advance The tool is easy to use You can create campaigns Review collected by and hosted on G2.com. What do you dislike about Oktopost? I can't create carousel I can't mention people's name on the tool Sometimes, it is hard to find the company name Review collected by and hosted on G2.com. What problems is Oktopost solving and how is that benefiting you? Planning is resolved with Oktopost, it's great for any content managers

- Constance Z.

"Reporting, conversion tracking, advocacy - complete social reporting!" Overall: Strategic Internet Consulting have been using Oktopost for around six months to support social media activity in our Inbound campaigns. More comprehensive than simple scheduling tools, it was the social advocacy board that first drew us to the tool, plus HubSpot integration, and detailed reporting on social conversion. As an agency user, we're now Silver Oktopost Partners. Pros: - Advocacy board. Any content that is sent via main business profiles appears on a unique user board for everyone in the company to promote via their own work accounts, increasing reach and engagement. - HubSpot integration and detailed conversion tracking to better assess social effectiveness - Autoposting features and bulk upload options for faster social message creation and scheduling (across all social platforms, not just twitter) - Feedly integration to make sharing industry content easy - Monitoring sections to view engagement and interaction - Campaign segmentation for easy use, scheduling and tracking Cons: In the future we'd like to see more segmentation on the leaderboard - by social campaign if possible, as not everyone in the business needs to post on all topics. Having the chrome app pull through images when sharing to twitter would be useful too, but not too big an issue! A paid ads integration might be asking a lot but would be interesting to see.

- Lucy J.

Salesforce Marketing Cloud reviews

Salesforce offers a tons of flexibility. Salesforce allows you to build anything you can imagine. The CRM can perform some serious heavy lifting and integrates with practically all programs on the market. Tasks let you keep track of ongoing discussions or tasks with clients and prospects, whilst reporting lets you monitor how your team is performing.

- Ahmed G. Freelancer

Salesforce marketing cloud is a key tool because of its ability to integrate and scale with the complexity of our business.

- David S. Sr Manager Marketing

This is a very serviceable software and will serve it's purpose. It can do a lot, so depending of the size of your organization it might be too much for the cost.

- Walter T. Marketing Specialist

Pros & cons

Oktopost

Pros
How easy and convenient it is to use + regular new additional features added to the platform + amazing support from the team
It automates daily social media management, helps performance tracking
Very helpful to manage multiple social accounts, still room for improvement.
Cons
We would like to know if the followers we have are real or just bot accounts, or even more so, fake accounts, entirely
Streams could use some refinement -- it's the one area I struggle to figure out
It is a lot to learn and it may be difficult for some people to fully understand the entire services they deliver -- Going through training webinars is most likely needed.

Salesforce Marketing Cloud

Pros
The support and training from SF have been excellent
Salesforce Marketing Cloud has really improved our email strategy
The experience has been outstanding
We are able to promote our campaigns reaching the customers at a faster pace and exposing them to various channels easily
I like nothing other than the fact that I now know how to use Salesforce Marketing Cloud, which apparently is a great accomplishment
I'd personally rather use ANY other ESP."
Cons
Got duped by salesforce salespeople into thinking this is cutting edge technology
Their reporting is limited on Journey's and you'll need to extract all the data to do any deep dives
It's is very costly as compared to others I the market
Our annual cost with the new platform will be less than one quarter with Exacttarget
Tl
Dr version: The UX is terrible, customer service is non-existent, and it's massively overpriced."

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