OptinMonster vs Act-On

Side-by-side comparison of features, reviews, pricing and more

OptinMonster

Category: Automation Software Tools
Industries: Marketing, Financial, Technology, Business

Pricing

Basic: $19/month (paid monthly) or $9/month (paid annually)

Plus: $29/month (paid monthly) or $19/month (paid annually)

Pro: $39/month (paid monthly) or $29/month (paid annually)

Act-On

Category: Automation Software Tools
Industries: Marketing, Financial, Technology, Business

Pricing

Professional (for growing businesses): from $900/month (billed annually) - starts at 2500 active contacts, 3 marketing users, and 50 sales users.

Enterprise: from $2,000/month (billed annually) - starts at 2,500 active contacts, 6 marketing users, and 100 sales users.

20M+ Downloads
5/5

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OptinMonster reviews

Functional and easy to use. You can teach this product to a person who has never used any sort of form creator ever before!

- Brian K.

There are so many different ways to use the campaigns. It seems like they've thought of pretty much everything. They are always coming up with new features and new ways to support clients. They have excellent support documents and their team is some of the best I've ever worked with. Everyone is always so friendly and helpful. The chat support is super convenient if I run into a quick question while trying to set something up.

- Laura M.

If you're an e-commerce brand, Optinmonster is a must-have! It allows you to customize your website not just to your liking but based on what your users have or have not done. We use it to collect emails, offer discount codes, and fully tailor our buyer's journeys. It integrates so easily into Klaviyo and allows you to build campaigns that continue to generate leads and sales. It doesn't slow your site down and is backed by its huge library of training materials to ensure success. Plus, if you have any questions, their support team is always there!

- Brandon L.

Act-On reviews

ACT-ON is a very powerful marketing automation tool that we decided upon after much research. It allows a great deal of work in segmentation, customer behavior analysis, etc. However, at $600/mo plus the $450 a month for the Salesforce CRM that we used with it, it was too much expense and, as a very small company, we were not able to take advantage of the features. Support is TREMENDOUS with this company and that goes a long way. We're dropping Act-On for now but if we grow to the size of a company that can afford a full-time marketing person and who can devote the time necessary to utilize all the great tools, we would definitely look at them again.

- Richard A.

The ease of reporting and how well it integrates with Salesforce

- Michael D.

A full feature digital marketing platform that's well integrated with other CRM platforms, but at a modest price.

- Krystal M.

Pros & cons

OptinMonster

Pros
User friendly tool
Design builder was also simple, templates worked great
Provides plenty of different types of forms and ways to capture email addresses.

Cons
They lack official integration with SendGrid Marketing Campaigns
Minimal functionality
Not allowed on Android and IOS.

Act-On

Pros
Easy to use
Starts providing working data immediately
Great support and product learning program.

Cons
Metrics are just a bit confusing
Could have better designed templates for emails and landing pages
The forms aren't dynamic.

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