OptinMonster vs Customer.io

Side-by-side comparison of features, reviews, pricing and more

OptinMonster

Category: Automation Software Tools
Industries: Marketing, Financial, Technology, Business

Pricing

Basic: $19/month (paid monthly) or $9/month (paid annually)

Plus: $29/month (paid monthly) or $19/month (paid annually)

Pro: $39/month (paid monthly) or $29/month (paid annually)

Customer.io

Category: Automation Software Tools
Industries: Marketing, Financial, Technology, Business

Pricing

Basic - $150 per month

Premium and Enterprise - Request for a quote

20M+ Downloads
5/5

#1 in Magazines & Newspapers

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OptinMonster reviews

Functional and easy to use. You can teach this product to a person who has never used any sort of form creator ever before!

- Brian K.

There are so many different ways to use the campaigns. It seems like they've thought of pretty much everything. They are always coming up with new features and new ways to support clients. They have excellent support documents and their team is some of the best I've ever worked with. Everyone is always so friendly and helpful. The chat support is super convenient if I run into a quick question while trying to set something up.

- Laura M.

If you're an e-commerce brand, Optinmonster is a must-have! It allows you to customize your website not just to your liking but based on what your users have or have not done. We use it to collect emails, offer discount codes, and fully tailor our buyer's journeys. It integrates so easily into Klaviyo and allows you to build campaigns that continue to generate leads and sales. It doesn't slow your site down and is backed by its huge library of training materials to ensure success. Plus, if you have any questions, their support team is always there!

- Brandon L.

Customer.io reviews

What I really like is that we use our own database as the single source of truth, and not the email platform database which is never up to date. With Customer.io we use real-time data from our own platform (B2B SaaS) which helps me as a marketer to always communicate with customer segments in the best possible way. Customer.io provide lots of options to filter based on segments and rules which comes in very handy when you want to create cool workflows. Overall, extremely happy with the platform.

- Max V.

Great tool. Not made for beginners but if you are willing to spend time on masterising, I highly recommend. I have been using it in several companies for the past 5 years.

- Nessim M.

I don't find this product very easy to use but it's one of the best so far I've used in the email automation space.

- Shilpa S.

Pros & cons

OptinMonster

Pros
User friendly tool
Design builder was also simple, templates worked great
Provides plenty of different types of forms and ways to capture email addresses.

Cons
They lack official integration with SendGrid Marketing Campaigns
Minimal functionality
Not allowed on Android and IOS.

Customer.io

Pros
Lets you create email flows without knowing code
Easy to create nice looking newsletters
Can easily segment users as many ways as you want

Cons
Price is quite expensive for Premium or once you get into high volumes of contacts
Depending on how you'll use it, it may require some help from developers to set up
Despite the support being great, you have to email them, there's not chat feature.

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Speechify is the #1 audio reader in the world

Get through books, docs, articles, PDFs, email – anything you read – faster.

4.6/5

20M+ downloads

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