OutboundEngine vs Zalster

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OutboundEngine

Category: Automation Software Tools

Industries: Marketing, Financial, Technology, Business

Pricing

Essential - $199 per month

Value - $299 per month

Premium - $499 per month

Zalster

Category: Automation Software Tools

Industries: Marketing, Financial, Technology, Business

Pricing

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Most popular feedback for OutboundEngine

Clean and Straight Forward What do you like best about OutboundEngine? Willing to work with my schedule and didn't truly PRESSURE me to get the product but were forthcoming that they were looking for my business. Amber Harding was my sales agent and she was willing to call me back a full WEEK after our first phone call which means a lot to me in my line of work. Review collected by and hosted on G2.com. What do you dislike about OutboundEngine? A little robotic in the sales pitch. I would have preferred a more open dialogue designed to get down to the heart of what I wanted to accomplish. Instead I had to look beyond the pitch for that value but in the end we found it. Review collected by and hosted on G2.com. What problems is OutboundEngine solving and how is that benefiting you? Consistency in Social Media and a way to expand my footprint.

Jason J.

About OutboundEngine

OutboundEngine provides a hands-off way for small business owners to market and grow their business. The product aims to provide small businesses with what big companies have achieved with marketing automation. The service aims to help users keep in touch with clients and prospects with professionally designed, branded campaigns. Benefits include: driving engagement, surfacing warm leads from current contacts, generating referrals and repeat business from their existing contacts, social media advertising to get in front of prospective new customers. The vendor states that OutboundEngine Users will benefit from: Well crafted campaigns with delivery in mind Industry-relevant content that keeps contacts engaged over time Prescriptive performance metrics delivered via email Prospect generating forms with a clear call to action Done-for-them social advertising

Most popular feedback for Zalster

The best thing about Zalster is that it's data-driven and when we're not able to make the necessary adjustments, the tool makes them for us

Linn Gronkvist

About Zalster

Zalster is a marketing automation that helps its users to enhance the growth of their eCommerce in various marketing channels. It combines human expertise with advanced machine learning in order to reach the marketing goals on Instagram and Facebook Ads, Pinterest Ads, and Google Ads. The software enables its users to focus on strategy and achieving the business goals as the automation handles the optimization. It ensures the user to utilize the optimal campaign and delivery conditions that helps users to attain their goals without any hassle. The campaign pool budget feature of the software enables marketers to optimize the distribution of their budget between campaigns within a particular pool by grouping campaigns with a common end goal. Users are provided with the ad optimization feature that tests each of the ads to find the best advertisement for the user which is then run by one optimization engine to collect enough data and determine the worst and best-performing ads.

OutboundEngine reviews

"Another Company that Makes it Hard to Cancel or Terminate" What do you like best about OutboundEngine? The actual reps trying to help you set up your account are very helpful. For folks wanting to really work their sphere and database for referrals, etc., this product has potential. But watch out for the corporate trickery. Review collected by and hosted on G2.com. What do you dislike about OutboundEngine? Despite giving written notice in Nov 2021 that I did not wish to renew in Summer 2022 they came up with a lame excuse on how I had to reach out again closer to the end of my contract. And, of course they couldn't mark my account for non-renewal BUT they can certainly click a button for autopay each month. Be wary and hope that if you try this product that you never need to cancel it because they will screw you for their own benefit. I Review collected by and hosted on G2.com. What problems is OutboundEngine solving and how is that benefiting you? I never got into Outbound Engine much because my business approach changed shortly after signing up to focus on growing the brokerage rather than my sphere or team contacts. I communicated that with an account rep very early on but it seems their management won't recognize those taped phone calls or written emails because it wasn't close enough to my contract expiration date.

- Kerri K.

"Outbound engine offers great professional service. I feel very confident with their content" What do you like best about OutboundEngine? Every three days social medial posts go out and every ten days a newsletter goes out. The content is very good. I also the folks follow up very well. Review collected by and hosted on G2.com. What do you dislike about OutboundEngine? Paying for it. It is a good program and worth the money. Review collected by and hosted on G2.com. What problems is OutboundEngine solving and how is that benefiting you? No sure if I have any problems. But what they do is keep me on my social media and they get an email newsletter out so I don't 't need to worry about spending time on it.

- Chic C.

"Love them!" What do you like best about OutboundEngine? I love the feedback I get from people about the content; very interesting. I have the BEST Support Agent Amanda- she is extremely helpful and keeps my account up to speed. Review collected by and hosted on G2.com. What do you dislike about OutboundEngine? They don't post on the Instagram platform. It would be amazing if they would add that. Review collected by and hosted on G2.com. What problems is OutboundEngine solving and how is that benefiting you? Keeping in front of my clients with amazing content. The ease of not worrying a about what to post.

- Maria F.

Zalster reviews

Zalster is just amazing and I really mean it.

- Matteo Milone, Digital Marketing Director at Maximum International Corp.

"We no longer do all the manual work as we did before, the algorithms do it for us - update settings and select what ads to run at what time. I know what ads to run and what works in a completely new way. It’s also very nice to have someone to throw ideas with and who feedback on my questions regarding optimizing and algorithms."

- Martina Enebrand

"Zalster has actively helped us with both strategic campaign work and real-time optimizing through their algorithms. So far we’re seeing great impact and our collaboration aligns perfectly with our marketing strategy. I can totally recommend Zalster as a partner, they’re very professional, service-minded and their optimization tool is genius."

- Michael Meier

Pros & cons

OutboundEngine

Pros
Bi-monthly newsletters
Social media postings
Monthly meetings with my account manager
Cons
Problem resolution
Quality assurance
Willingness of management to talk with customers.

Zalster

Pros
Great UI
We love working with Zalster and their CSMs are the reason we stay with them
They are hard working, personable, and Facebook advertising experts.
Cons
Had so high hopes of this software
It is completely useless
Hard to Navigate

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