Pardot vs amoCRM

I give Pardot a review of four out of five stars, and for more reviews, see below. Before my organization started using Pardot, we were on eTapestry's built-in mass email communication software system. It wasn't working for us because it was a technology of the past. It was very clunky. We had a very limited amount of mailable prospects we had, and it was very manual, and the resolution for videos, images wasn't the best. The first biggest selling point for Pardot was its native integration with Salesforce. So now whenever we have a contact in Salesforce, it's automatically synced to Pardot, which makes it a lot easier for my team to use and navigate. And the second reason why we chose Pardot is because of its really intelligent tools, such as Engagement Studio where we can automate a lot of our tasks and be a much more efficient organization. Pardot definitely is not the easiest tool to use. We have to hire consultants to help us build it and integrate it with Salesforce. It took us about a full year before we became confident with using Pardot, and every day my organization is still learning more things that the tool can do for us. If you're a small team and want to be super efficient, Pardot is a great tool for you because it takes a lot of the manual work out, especially with drip campaigns and a lot of its automation tools.

- Sabal A.

I would give Pardot a three out of five stars. And for more reviews, you can click below. Prior to using Pardot, we were using HubSpot Marketing Hub. It was a great marketing tool. I have really no quarrels with that. But the integration with Salesforce Sales Cloud was a little lackluster and hard to control, especially when it came to custom field syncing. We chose Pardot primarily based on the integration with Salesforce. It had a lot of overlapping capabilities with other marketing automation platforms, but we were most excited to leverage the connection between our Sales Cloud contacts and our Pardot prospects. Pardot was a little difficult up front, but it didn't last very long. So the implementation for properly set up work would probably be about two months. We used kind of an implementation partner, which I would recommend, through Salesforce actually, their jumpstart program. And that helped because we had a dedicated and knowledgeable person that would give us feedback and check-ins once a week. So that made it a little bit easier. But I would say the first two months are a little bit of a challenge and then the org works well. I think if you're considering using Pardot and going to use Pardot, of course there needs to be some integration with another Salesforce channel. That's really where you get the best leverage and Pardot separates itself from other marketing automation softwares like HubSpot or Mailchimp or something like that. I think it's also important to have a dedicated personnel to manage Pardot. It's commonly the same person that manages a Salesforce instance. So you can double up like that, but it's not something that's going to self-manage you really need a dedicated administrator for when configuration requests come up.

- Kelly Michael S.

Pardot has made it easy to understand how our marketing is working, know who is a hot lead versus a disengaged one, and to create content that is easy to share and delivers good ROI. It’s built in many safeguards to keep you from getting in trouble with spam rules and avoid sending emails multiple times.

- Kate B.

AmoCRM is a content relationship management tool that offers a wide range of features, including a digital streamlined layout for sales teams to close more deals. There are integrated solution can give you numerous benefits for marketing and sales teams. It is currently being used by a marketing and sales department made up of 15 students. The students were able to teach themselves the platform and functionality very easily. With connected digital sales it makes it simple to track business sales and finances. This addresses the main problem of how do you track sales and how do you process sales data. The problem that exists in communication between sales and marketing/sales departments is diminished with amoCRM. With full email integration it makes communication easier and faster, it also makes finding and closing leads more efficient. With limited time in a day this is important for our students who run the school business.

- Christopher Power

Easy to use CRM with a lot of integrations. We use amoCRM as a primary solution to work with leads in our company. Our company has several brands and we use amoCRM to work with clients from different brands and unify our business processes in one solution. We use amoCRM for: 1. All leads from websites are added to amoCRM and stored there. 2. Call center works with these leads to call to clients, sorts lead and push them to different steps in the sales funnel, make an appointment for the clients. 3. We built the analytics of our sales and leads based on data from amoCRM.

- Roman Yarovyi

I finally have the needed tool to give my customer service as I desired. I can finally correct the long processes into specific steps and see where the exact improvement is needed for the results we aim for. It helps to have a clear plan and easy of access for all employees to collaborate on. This benefits the intern communication and makes an administrative task a lighthearted assignment and joyful instead of draining and complicated.

- Brian Moller J.