Pardot vs ClickDimensions

I give Pardot a review of four out of five stars, and for more reviews, see below. Before my organization started using Pardot, we were on eTapestry's built-in mass email communication software system. It wasn't working for us because it was a technology of the past. It was very clunky. We had a very limited amount of mailable prospects we had, and it was very manual, and the resolution for videos, images wasn't the best. The first biggest selling point for Pardot was its native integration with Salesforce. So now whenever we have a contact in Salesforce, it's automatically synced to Pardot, which makes it a lot easier for my team to use and navigate. And the second reason why we chose Pardot is because of its really intelligent tools, such as Engagement Studio where we can automate a lot of our tasks and be a much more efficient organization. Pardot definitely is not the easiest tool to use. We have to hire consultants to help us build it and integrate it with Salesforce. It took us about a full year before we became confident with using Pardot, and every day my organization is still learning more things that the tool can do for us. If you're a small team and want to be super efficient, Pardot is a great tool for you because it takes a lot of the manual work out, especially with drip campaigns and a lot of its automation tools.

- Sabal A.

I would give Pardot a three out of five stars. And for more reviews, you can click below. Prior to using Pardot, we were using HubSpot Marketing Hub. It was a great marketing tool. I have really no quarrels with that. But the integration with Salesforce Sales Cloud was a little lackluster and hard to control, especially when it came to custom field syncing. We chose Pardot primarily based on the integration with Salesforce. It had a lot of overlapping capabilities with other marketing automation platforms, but we were most excited to leverage the connection between our Sales Cloud contacts and our Pardot prospects. Pardot was a little difficult up front, but it didn't last very long. So the implementation for properly set up work would probably be about two months. We used kind of an implementation partner, which I would recommend, through Salesforce actually, their jumpstart program. And that helped because we had a dedicated and knowledgeable person that would give us feedback and check-ins once a week. So that made it a little bit easier. But I would say the first two months are a little bit of a challenge and then the org works well. I think if you're considering using Pardot and going to use Pardot, of course there needs to be some integration with another Salesforce channel. That's really where you get the best leverage and Pardot separates itself from other marketing automation softwares like HubSpot or Mailchimp or something like that. I think it's also important to have a dedicated personnel to manage Pardot. It's commonly the same person that manages a Salesforce instance. So you can double up like that, but it's not something that's going to self-manage you really need a dedicated administrator for when configuration requests come up.

- Kelly Michael S.

Pardot has made it easy to understand how our marketing is working, know who is a hot lead versus a disengaged one, and to create content that is easy to share and delivers good ROI. It’s built in many safeguards to keep you from getting in trouble with spam rules and avoid sending emails multiple times.

- Kate B.

"ClickDimensions and Dynamics 365 CRM right recipe for boosting Demand Generation" What do you like best about ClickDimensions? The simple Marketing Automation tool set in ClickDimensions makes it quick to deploy, change and manage within your Dynamics 365 CRM environment. When properly leverage and continually adapted for success, you can reap the benefits of generating more leads and the right leads. Review collected by and hosted on G2.com. What do you dislike about ClickDimensions? Email deliverability is sometimes an issue. Emails end up in junk emails, spam, etc. This is not unique to CD. Make it easier to check all the boxes needed to ensure optimal email deliverability. Review collected by and hosted on G2.com. What problems is ClickDimensions solving and how is that benefiting you? ClickDimensions with its easy form builder, email builder allows us to seamlessly deploy and change these as needed and have the data easily flow into Dynamics 365 for insight and lead creation and assignment.

- Rene S.

"ClickDimensions, a great addition to marketing if using Microsoft Dynamics." What do you like best about ClickDimensions? ClickDimensions connection with Microsoft Dynamics gives you the ability to create multiple marketing channels and opportunities while saving time. It is a great entry into marketing automation or if you are a single brand. Review collected by and hosted on G2.com. What do you dislike about ClickDimensions? If you are a multi-brand enterprise you have to create many workarounds to get marketing branding correct. I wish there were easier ways of setting a template and selecting what locations that campaign automation, email, form, etc would be available for. Review collected by and hosted on G2.com. What problems is ClickDimensions solving and how is that benefiting you? ClickDimensions allows us to automate processes and keep building and cultivating relationships. It has opened up many new opportunities for us to provide valuable information to our customers using less man power or resources.

- Cole W.

"Utilization of Click Dimensions MAS" What do you like best about ClickDimensions? With Click Dimensions, we have the ability to provide real-time marketing insights on our customer's interactions directly to our salespeople via the Dynamics 365 CRM platform. This is a great way to bridge the gap between marketing and sales to ensure there's overall alignment between our efforts and interactions. Review collected by and hosted on G2.com. What do you dislike about ClickDimensions? The ability to report and build dashboard reports that integrate both the customer data and marketing data is an added cost to the Click Dimensions subscription. Review collected by and hosted on G2.com. Recommendations to others considering ClickDimensions: Start small, develop automation and ways to improve your customer communications with a very targeted approach. Utilization and adoption of any system can be difficult, so you have to remember to get small wins at first to help develop your overall longer-term strategy. Review collected by and hosted on G2.com. What problems is ClickDimensions solving and how is that benefiting you? Utilizing the marketing automation to more proactively reach out to our customers has allowed us to better align our resources to ensure we're making meaningful touchpoints with our customers.

- Lindsay O.