Pardot vs iGrafx

I give Pardot a review of four out of five stars, and for more reviews, see below. Before my organization started using Pardot, we were on eTapestry's built-in mass email communication software system. It wasn't working for us because it was a technology of the past. It was very clunky. We had a very limited amount of mailable prospects we had, and it was very manual, and the resolution for videos, images wasn't the best. The first biggest selling point for Pardot was its native integration with Salesforce. So now whenever we have a contact in Salesforce, it's automatically synced to Pardot, which makes it a lot easier for my team to use and navigate. And the second reason why we chose Pardot is because of its really intelligent tools, such as Engagement Studio where we can automate a lot of our tasks and be a much more efficient organization. Pardot definitely is not the easiest tool to use. We have to hire consultants to help us build it and integrate it with Salesforce. It took us about a full year before we became confident with using Pardot, and every day my organization is still learning more things that the tool can do for us. If you're a small team and want to be super efficient, Pardot is a great tool for you because it takes a lot of the manual work out, especially with drip campaigns and a lot of its automation tools.

- Sabal A.

I would give Pardot a three out of five stars. And for more reviews, you can click below. Prior to using Pardot, we were using HubSpot Marketing Hub. It was a great marketing tool. I have really no quarrels with that. But the integration with Salesforce Sales Cloud was a little lackluster and hard to control, especially when it came to custom field syncing. We chose Pardot primarily based on the integration with Salesforce. It had a lot of overlapping capabilities with other marketing automation platforms, but we were most excited to leverage the connection between our Sales Cloud contacts and our Pardot prospects. Pardot was a little difficult up front, but it didn't last very long. So the implementation for properly set up work would probably be about two months. We used kind of an implementation partner, which I would recommend, through Salesforce actually, their jumpstart program. And that helped because we had a dedicated and knowledgeable person that would give us feedback and check-ins once a week. So that made it a little bit easier. But I would say the first two months are a little bit of a challenge and then the org works well. I think if you're considering using Pardot and going to use Pardot, of course there needs to be some integration with another Salesforce channel. That's really where you get the best leverage and Pardot separates itself from other marketing automation softwares like HubSpot or Mailchimp or something like that. I think it's also important to have a dedicated personnel to manage Pardot. It's commonly the same person that manages a Salesforce instance. So you can double up like that, but it's not something that's going to self-manage you really need a dedicated administrator for when configuration requests come up.

- Kelly Michael S.

Pardot has made it easy to understand how our marketing is working, know who is a hot lead versus a disengaged one, and to create content that is easy to share and delivers good ROI. It’s built in many safeguards to keep you from getting in trouble with spam rules and avoid sending emails multiple times.

- Kate B.

"Best risk and data control software" What do you like best about iGrafx? It gives us future predictive analytics on the performance and the outcomes of our business transactions. Clients who depend on our products and services give us their preferences and suggestions on improving our services. iGrafx controls all data and ensures that there are no security threats on any integrated information. Review collected by and hosted on G2.com. What do you dislike about iGrafx? There are no challenges identified from the operation of iGrafx. All the integrated tools have been controlling our processes and everything is perfect. I have no recommendations for new features. Review collected by and hosted on G2.com. Recommendations to others considering iGrafx: My interaction with this great platform have been positive and I have discovered new data control measures. Any organization seeking powerful risk and data control product should consider investing on iGrafx. Review collected by and hosted on G2.com. What problems is iGrafx solving and how is that benefiting you? The main data analysis challenges we used to face leading to poor performance have been improved. The main dashboard virtualizes all data and gives us proper flow charts on how we have improved our service delivery and areas that requires improvements.

- James H.

"Smart data control tool for monitoring innovation" What do you like best about iGrafx? iGrafx monitors all our customers data from all sources and gives the best implementation solutions. Our marketing department ensures that any data that enters from sales channels is securely saved for future decision-making. It is easy to deploy this platform in business enterprise and learn the performance after short period of functionality. Review collected by and hosted on G2.com. What do you dislike about iGrafx? Monitoring of data input and output has been the biggest role of this software. It has maintained high standards of reliability and offered the best data solutions always. Review collected by and hosted on G2.com. Recommendations to others considering iGrafx: The performance of iGrafx has been excellent and I recommend to others. It has high capability of controlling data in any organization with positive ROI. Review collected by and hosted on G2.com. What problems is iGrafx solving and how is that benefiting you? I have not experienced any challenge of data loss since we deployed this platform. Data integrity has been achieved since we deployed iGrafx for effective data controls across our organization. It provides insights on time and measures to be put in place to avoid any risks that may occur in business transactions.

- Jordan D.

"Powerful flowcharting and process modelling platform" What do you like best about iGrafx? My digital coordination department has been able to draw and analyze charts on the performance progress. It enhances easy creation of excellent graphics that we use during social media marketing campaigns. It has enriched our knowledge on brand management and workflow maintenance. Review collected by and hosted on G2.com. What do you dislike about iGrafx? There is sometimes limited knowledge on effective operation on current market demands. The overall experience with iGrafx has been productive and successful. Review collected by and hosted on G2.com. Recommendations to others considering iGrafx: iGrafx have been able to raise our business and build our brand across all our marketing channels. The performance has created promising future of our company and I recommend to any colleague or business enterprise. Review collected by and hosted on G2.com. What problems is iGrafx solving and how is that benefiting you? It has transformed our organization to the most advanced performance. The control of workflows and effective data analysis have created positive growth. The customer support team have given us effective guidelines that have lead to better production across the entire company.

- Betty W.