Pardot vs Nowsta

I give Pardot a review of four out of five stars, and for more reviews, see below. Before my organization started using Pardot, we were on eTapestry's built-in mass email communication software system. It wasn't working for us because it was a technology of the past. It was very clunky. We had a very limited amount of mailable prospects we had, and it was very manual, and the resolution for videos, images wasn't the best. The first biggest selling point for Pardot was its native integration with Salesforce. So now whenever we have a contact in Salesforce, it's automatically synced to Pardot, which makes it a lot easier for my team to use and navigate. And the second reason why we chose Pardot is because of its really intelligent tools, such as Engagement Studio where we can automate a lot of our tasks and be a much more efficient organization. Pardot definitely is not the easiest tool to use. We have to hire consultants to help us build it and integrate it with Salesforce. It took us about a full year before we became confident with using Pardot, and every day my organization is still learning more things that the tool can do for us. If you're a small team and want to be super efficient, Pardot is a great tool for you because it takes a lot of the manual work out, especially with drip campaigns and a lot of its automation tools.

- Sabal A.

I would give Pardot a three out of five stars. And for more reviews, you can click below. Prior to using Pardot, we were using HubSpot Marketing Hub. It was a great marketing tool. I have really no quarrels with that. But the integration with Salesforce Sales Cloud was a little lackluster and hard to control, especially when it came to custom field syncing. We chose Pardot primarily based on the integration with Salesforce. It had a lot of overlapping capabilities with other marketing automation platforms, but we were most excited to leverage the connection between our Sales Cloud contacts and our Pardot prospects. Pardot was a little difficult up front, but it didn't last very long. So the implementation for properly set up work would probably be about two months. We used kind of an implementation partner, which I would recommend, through Salesforce actually, their jumpstart program. And that helped because we had a dedicated and knowledgeable person that would give us feedback and check-ins once a week. So that made it a little bit easier. But I would say the first two months are a little bit of a challenge and then the org works well. I think if you're considering using Pardot and going to use Pardot, of course there needs to be some integration with another Salesforce channel. That's really where you get the best leverage and Pardot separates itself from other marketing automation softwares like HubSpot or Mailchimp or something like that. I think it's also important to have a dedicated personnel to manage Pardot. It's commonly the same person that manages a Salesforce instance. So you can double up like that, but it's not something that's going to self-manage you really need a dedicated administrator for when configuration requests come up.

- Kelly Michael S.

Pardot has made it easy to understand how our marketing is working, know who is a hot lead versus a disengaged one, and to create content that is easy to share and delivers good ROI. It’s built in many safeguards to keep you from getting in trouble with spam rules and avoid sending emails multiple times.

- Kate B.

"We have loved the Nowsta program and they have great customer service."

- Merle T.

"Excellent Timekeeping Program" What do you like best about Nowsta? Nowsta is VERY user friendly and all our staff love it. I love the easy reports and payroll features. Review collected by and hosted on G2.com. What do you dislike about Nowsta? THERE'S TRULY NOTHING WE DISLIKE ABOUT NOWSTA. Review collected by and hosted on G2.com. What problems is Nowsta solving and how is that benefiting you? We have solved the clocking in away from work with their mapping feature and we've seen a dramatic drop in clock out failures and even overtime, since the system alerts us.

- Jeremy M.

"Never been so efficiently staffed!" What do you like best about Nowsta? We started using NOWSTA almost 2 years ago and it has made scheduling so much more efficient. We use it throughout our company - from servers and bartenders, to kitchen, warehouse, and office workers. The platform is user friendly for both schedulers and staff. I have been the Staffing Coordinator for DSquared Hospitality Company for almost 13 years and we have never been fully staffed so early for our events! And I don't have to rely on temporary staff as much anymore because we are staffed more efficiently. Thank you NOWSTA! Bonus - Nowsta's email newsletters are very informative and concise in the topics of labor laws, staffing trends, and other topics related to our industry. Review collected by and hosted on G2.com. What do you dislike about Nowsta? Nothing major to report, overall it works very well! Review collected by and hosted on G2.com. What problems is Nowsta solving and how is that benefiting you? Problems of staff not being able to quickly and easily view and accept shifts have been solved. The whole platform is easy for me to use as a Staffing Coordinator and make sure I am able to offer shifts to the right staff for the job. Because we are staffed more efficiently, I am able to rely less on temporary staffing companies, saving us money. We are able to use the system company-wide for many different types of laborers (as opposed to using multiple staffing platforms for service staff vs office staff or kitchen staff). This allows any manager to get an up-to-date report on staffing in their teams, departments, and company as a whole. Worker data is also easily accessible.

- Desiree J.