Pardot vs Platformly

Side-by-side comparison of features, reviews, pricing and more

Pardot

Category: Automation Software Tools
Industries: Marketing, Financial, Technology, Business

Pricing

Growth costs $1,250 per month, Plus costs $2,500 per month, Advanced costs $4,000 per month, and Premium costs $15,000 per month.

Platformly

Category: Automation Software Tools
Industries: Marketing, Financial, Technology, Business

Pricing

Starter - Free

Growth - $49 per month

Unlimited - $99 per month

20M+ Downloads
5/5

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Pardot reviews

I give Pardot a review of four out of five stars, and for more reviews, see below. Before my organization started using Pardot, we were on eTapestry's built-in mass email communication software system. It wasn't working for us because it was a technology of the past. It was very clunky. We had a very limited amount of mailable prospects we had, and it was very manual, and the resolution for videos, images wasn't the best. The first biggest selling point for Pardot was its native integration with Salesforce. So now whenever we have a contact in Salesforce, it's automatically synced to Pardot, which makes it a lot easier for my team to use and navigate. And the second reason why we chose Pardot is because of its really intelligent tools, such as Engagement Studio where we can automate a lot of our tasks and be a much more efficient organization. Pardot definitely is not the easiest tool to use. We have to hire consultants to help us build it and integrate it with Salesforce. It took us about a full year before we became confident with using Pardot, and every day my organization is still learning more things that the tool can do for us. If you're a small team and want to be super efficient, Pardot is a great tool for you because it takes a lot of the manual work out, especially with drip campaigns and a lot of its automation tools.

- Sabal A.

I would give Pardot a three out of five stars. And for more reviews, you can click below. Prior to using Pardot, we were using HubSpot Marketing Hub. It was a great marketing tool. I have really no quarrels with that. But the integration with Salesforce Sales Cloud was a little lackluster and hard to control, especially when it came to custom field syncing. We chose Pardot primarily based on the integration with Salesforce. It had a lot of overlapping capabilities with other marketing automation platforms, but we were most excited to leverage the connection between our Sales Cloud contacts and our Pardot prospects. Pardot was a little difficult up front, but it didn't last very long. So the implementation for properly set up work would probably be about two months. We used kind of an implementation partner, which I would recommend, through Salesforce actually, their jumpstart program. And that helped because we had a dedicated and knowledgeable person that would give us feedback and check-ins once a week. So that made it a little bit easier. But I would say the first two months are a little bit of a challenge and then the org works well. I think if you're considering using Pardot and going to use Pardot, of course there needs to be some integration with another Salesforce channel. That's really where you get the best leverage and Pardot separates itself from other marketing automation softwares like HubSpot or Mailchimp or something like that. I think it's also important to have a dedicated personnel to manage Pardot. It's commonly the same person that manages a Salesforce instance. So you can double up like that, but it's not something that's going to self-manage you really need a dedicated administrator for when configuration requests come up.

- Kelly Michael S.

Pardot has made it easy to understand how our marketing is working, know who is a hot lead versus a disengaged one, and to create content that is easy to share and delivers good ROI. It’s built in many safeguards to keep you from getting in trouble with spam rules and avoid sending emails multiple times.

- Kate B.

Platformly reviews

I really enjoy the email marketing automation that this tool provides. I am an advanced email marketing user and this tool is perfect for my needs. The event tracking is also really good and last but not least I love the clear dashboard I get with ply.

- Terry H.

Before use platformly I have been using active campgain, infusiosoft and aweber and all I can tell this app is very and more powerful than their competition and all at a good price.

- Pablo G.

My overall experience with Platformly has been amazing. I have access to a platform that I understand that delivers the results we need.

- Rick N.

Pros & cons

Pardot

Pros
Marketing Automation
Dynamic Customer Journey Campaigns
Easy to Use

Cons
Email Builder
Email testing
Adding more depth and conditions to completion actions

Platformly

Pros
My first marketing automation tool
Great support, unique features, I trusted and am happy with the choice
Great command center for online marketing and great for tracking performance
It's a great product and the team at platformly is always integrating new apps into their platform
The support is also very good and they usually respond back in less the 24 hours."

Cons
The functionality of the landing page designer
No detailed text knowledge base, only video tutorials - not possible to search for answers
Email sequence stopped by email opening needs to be added
The UI/UX are definitely their weak spot in my opinion."

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