Pica9 vs CleverTap

Side-by-side comparison of features, reviews, pricing and more

Pica9

Category: Automation Software Tools
Industries: Marketing, Financial, Technology, Business

Pricing

BrandStart - $2500 per month

BrandRamp - $5000 per month

BrandScale - $7500 per month

CleverTap

Category: Automation Software Tools
Industries: Marketing, Financial, Technology, Business

Pricing

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Pica9 reviews

"Great platform for creation of email campaigns, flyers and forms"

- Shawn F.

"Pica9 Review" What do you like best about CampaignDrive by Pica9? The Pica9 team is very helpful and quick to respond to our many questions. I also like that they use our feedback and suggestions for new options and features. I don't have any experience with your competitors.

- Stacey C.

"CampaignDrive works for New Mexico Tourism Department" What do you like best about CampaignDrive by Pica9? Sales and customer success team have gone above and beyond to customize the platform and ensure its functionality exceeds our expectations. Review collected by and hosted on G2.com. What do you dislike about CampaignDrive by Pica9? It doesn't always meet our needs in the most ideal fashion but in part, that's because we attempt to utilize the system in ways that it's not necessarily designed to do and other clients haven't previously requested. Review collected by and hosted on G2.com. What problems is CampaignDrive by Pica9 solving and how is that benefiting you? CampaignDrive enables the NM Tourism Department to work with destination, attraction, and event partners around the state while ensuring co-branded creative assets are designed to brand standards and maintain brand integrity. We are also in the process of setting up CampaignDrive as a DAM and learning more about the best ways to offer limited access to those assets.

- Andrea M. L.

CleverTap reviews

"It is intuitive, insightful and easy to use." What do you like best about CleverTap? Upsides of using CleverTap: 1. It is very easy to use. The user experience is quite nice. 2. The UI is clean. 3. Integrations and insights are quite useful in helping me plan campaigns. Review collected by and hosted on G2.com. What do you dislike about CleverTap? Dislike: 1. If the amount of data is high, the processing is really slow. 2. The campaign flow creation gets daunting at times. 3. User Management module can be improved to allow access to multiple dashboard under same business accounts. Review collected by and hosted on G2.com. What problems is CleverTap solving and how is that benefiting you? 1. it is solving campaign management and remarketing complexities for me. 2. It is also useful in tracking consumer behaviour. 3. Sometimes if the dev cycle is long for hardcoding communication/banners, CT's interventions come in handy.

- Roopal N.

"A complete reliable marketer tool!" What do you like best about CleverTap? The added advantage of analytics and end-to-end optimization of campaigns make it really easy and ideal for marketers to reach out to the right audience at the right time and establish the brand Review collected by and hosted on G2.com. What do you dislike about CleverTap? Changes and updates and the little bugs. The changes made are not well informed or educated about and new releases are sometimes filled with bugs which although not grave issues but do hamper the experience Review collected by and hosted on G2.com. What problems is CleverTap solving and how is that benefiting you? CT has an option to send user time bases campaigns and a one view for all campaign level goal tracking which gives us a detailed overview on what is performing and how each segment is growing.

- Jasmeet B.

"The essential tool for marketing and better customer relationships." What do you like best about CleverTap? Reports, analytics and insights provide greater engagement and user engagement. One of the things we like most about CleverTap is that the tool provides real-time information and gives us the ability to make business decisions more accurately and quickly, generating greater engagement in marketing campaigns created for our clients. Campaigns have become more efficient and differentiated and can be carried out from any mobile device. Review collected by and hosted on G2.com. What do you dislike about CleverTap? It didn't bring any negative impact and there were no complaints and occurrence of bugs and problems in CleverTap. Review collected by and hosted on G2.com. What problems is CleverTap solving and how is that benefiting you? CleverTap is at the heart of our IT and marketing management to maintain differentiated and close relationships with our customers. We manage the tool for general users to create marketing campaigns, advertisements, and forms with CleverTap's Intelligent Mobile Marketing platform using mobile devices. Everything has worked very well, optimizing work routines, generating more financial income and more publicity from the media.

- Bruno A.

Pros & cons

Pica9

Pros
The features are great--if you know how to set them up
The fact that someone can dynamically size an ad (think of how responsive web design works) is so cool
Definitely a selling feature here
The organization of the system is great, too
Plus, the people are Pica9 are very easy to work with and supportive!

Cons
 Creating templates and, more specifically, assigning assets to them, is a bit hard
You need someone with more time to dedicate to this system than I had
It doesn't always meet our needs in the most ideal fashion

CleverTap

Pros
Multi-platform engagement
Funnel Data
Marketing automation options

Cons
Customer service isn't that great [from my experience], most of the time the team is puzzled or will leave the client puzzled.Price is very high with respect to the features available
MAU based pricing with a flawed sense of MAU calculation.The way they calculate MAU is morally wrong
If a customer opens my email that I am sending via AWS, and they don't even come on my app, how can you consider them as active user?

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