Pica9 vs eTrigue

Side-by-side comparison of features, reviews, pricing and more

Pica9

Category: Automation Software Tools
Industries: Marketing, Financial, Technology, Business

Pricing

BrandStart - $2500 per month

BrandRamp - $5000 per month

BrandScale - $7500 per month

eTrigue

Category: Automation Software Tools
Industries: Marketing, Financial, Technology, Business

Pricing

ETrigue (up to 1,000 email records)

600

/month

ETRIGUE (UP TO 100,000 email records)

1,500

/month

ETRIGUE (UP TO 30,000 email records)

900

/month

20M+ Downloads
5/5

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Pica9 reviews

"Great platform for creation of email campaigns, flyers and forms"

- Shawn F.

"Pica9 Review" What do you like best about CampaignDrive by Pica9? The Pica9 team is very helpful and quick to respond to our many questions. I also like that they use our feedback and suggestions for new options and features. I don't have any experience with your competitors.

- Stacey C.

"CampaignDrive works for New Mexico Tourism Department" What do you like best about CampaignDrive by Pica9? Sales and customer success team have gone above and beyond to customize the platform and ensure its functionality exceeds our expectations. Review collected by and hosted on G2.com. What do you dislike about CampaignDrive by Pica9? It doesn't always meet our needs in the most ideal fashion but in part, that's because we attempt to utilize the system in ways that it's not necessarily designed to do and other clients haven't previously requested. Review collected by and hosted on G2.com. What problems is CampaignDrive by Pica9 solving and how is that benefiting you? CampaignDrive enables the NM Tourism Department to work with destination, attraction, and event partners around the state while ensuring co-branded creative assets are designed to brand standards and maintain brand integrity. We are also in the process of setting up CampaignDrive as a DAM and learning more about the best ways to offer limited access to those assets.

- Andrea M. L.

eTrigue reviews

"Marketing Automation that Makes Sense" What do you like best about eTrigue? DemandCenter by eTrigue offers flexibility that is non-existent in other MAP systems. From the incredibly easy to use email and Landing Page templates to the form builder, eTrigue has constructed a "wunderkind" of an MA system to be used by everyone who seeks to learn marketing automation in both theory and in execution. One of the things that makes eTrigue so successful is their customer support. It's simply what tech support was 40 years ago......responsive and of high quality/value. The eTrigue support team gets all over issues without delay and they give you a resolution same day or an ETA for a fix, or an immediate work around. They do not pretend that it's a perfect world/product and that approach is refreshing. Without that level of support we couldn't be successful. It's quite an achievement.

- Jeffrey E.

"Great Product With Full Feature Set" What do you like best about eTrigue? Simple product to use with lots of features. Integrates with most CRM tools as well as Webinar solutions. Easy to read reports which give a great insight into website visitors and their actions (pages visited, length of stay on each page, etc). Nice email creation tools and simple to build nurture campaigns.

- David G.

"We use eTrigue's DemandCenter for B2B almost daily, for 5 years - and it's great!" What do you like best about eTrigue? This is the perfect tool for those that like ultimate freedom/flexibility when designing their marketing automation (MA). eTrigue's "DemandCenter" application keeps up with all of the best MA tools out there, but has a few key features and speedy interface that make me recommend it above others, if you value your time. Specifically, the UI is not a 'wizard/guided/steps' kind of approach. Instead, you have all of the options/criteria/actions available to you, and you can speedily compile lists and campaigns. So once you know where everything is, you can really hum along without constant interruptions or multiple screens of setup. The same UI components (for the list building criteria, for example) is the same/consistent in other parts of the application. Like the reports builder or criteria for actions/triggers within campaigns. So once you've learned it in one location, it is intuitive to use in other areas. Data/contacts visibility and hygiene also seems easy, due to this setup. You can quickly review your database, applying filters for drilled-down views. Wildcards and boolean functionality available throughout to be able to see what you really want to see. But, above all else, eTrigue has the best support I've ever experienced for a SaaS / online app. They're very responsive to tickets, open to new features, and it's always the same group of people that I'm dealing with.

- Jareb C.

Pros & cons

Pica9

Pros
The features are great--if you know how to set them up
The fact that someone can dynamically size an ad (think of how responsive web design works) is so cool
Definitely a selling feature here
The organization of the system is great, too
Plus, the people are Pica9 are very easy to work with and supportive!

Cons
 Creating templates and, more specifically, assigning assets to them, is a bit hard
You need someone with more time to dedicate to this system than I had
It doesn't always meet our needs in the most ideal fashion

eTrigue

Pros
Great on-boarding process for new clientsLearning curve for their system is pretty short and intuitive
They provide quite a bit of training and resources.They provide good technical support and are very quick to respond.

Cons
I wish they could be able to customize URLs for landing pages for better SEO and branding
Better SEO functionality and ability to customize those options on landing pages would be nice
More useful and better detailed analytics would be nice.

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