Pica9 vs Higher Logic

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Pica9

Category: Automation Software Tools

Industries: Marketing, Financial, Technology, Business

Pricing

BrandStart - $2500 per month

BrandRamp - $5000 per month

BrandScale - $7500 per month

Higher Logic

Category: Automation Software Tools

Industries: Marketing, Financial, Technology, Business

Pricing

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Most popular feedback for Pica9

Pica9 is so cool. The interface looks great, the company is easy to work with, and it is super versatile. We did stop using it, though, because we didn't have the right staffing to be able to manage it. For big brands, this shouldn't be a problem. For us, we needed more of a managed solution so we ended up switching, even though I think it may be an inferior product.

Chris H.

About Pica9

Pica9 designs and maintains CampaignDrive: a web-based ad building platform that enhances brand integrity, reduces production costs, and simplifies the creation of print, email, and online advertising for local marketers. We enable users to generate brand-consistent marketing materials without design software or skills. With a client list that includes 40 brand communities and more than 80,000 local businesses, Pica9 has developed a depth of expertise that no other provider can match.

Most popular feedback for Higher Logic

Six Years In and Still Happy What do you like best about Higher Logic Thrive? I've had nothing but a good experience with HL since we signed on. Set-up was a breeze. The system is very intuitive. The automation rules have saved me countless hours - no need to manually send out welcomes, thank yous, or a bunch of other simple emails. The HigherLogic User Group (HUG) has been a great resource to see what others are doing and crowdsource solutions to simple problems - and anything that's needed to be escalated with a support ticket has been resolved in a timely matter for me. Review collected by and hosted on G2.com. What do you dislike about Higher Logic Thrive? The price. HL is not an inexpensive product - especially depending on whether you want any of the add-ons. For small organizations/associations, this is a pretty significant investment. Review collected by and hosted on G2.com. Recommendations to others considering Higher Logic Thrive: If you can afford it, it's worth the investment. The automation rules are gold. Review collected by and hosted on G2.com. What problems is Higher Logic Thrive solving and how is that benefiting you? HL is solving a few main problems. Number one, the automation rules save me time from having to manually send out a ton of emails. Number two, the reports quickly provide a good gauge of the involvement over the listserv/discussion board. This way, I can have an idea of where to adapt some of our strategies. Number three, it's giving members a quick and easy way to interact with each other - increasing the likelihood of their renewal.

Joe D.

About Higher Logic

Purpose-built for associations, Higher Logic Thrive is a solution for member experience, designed to improve interactions at every stage of the member lifecycle. The Higher Logic Thrive portfolio contains three products: Higher Logic Thrive Platform is a holistic member experience solution containing a dynamic community, marketing processes, and member management capability, all fused together. Streamline staff workflows with one single, integrated solution for finding, engaging, renewing, and communicating with members. Higher Logic Thrive Community is an online community software that makes deep member engagement a reality. It helps users provide a personalized member experience, grow their investment with users, and strengthen member retention – all while learning from their activity in the member community. Higher Logic Thrive Marketing powers one-off emails and fully automated email campaigns with marketing software. Users can send personalized, scalable, and targeted communications that reach audiences with the right message at the right time.

Pica9 reviews

"Great platform for creation of email campaigns, flyers and forms"

- Shawn F.

"Pica9 Review" What do you like best about CampaignDrive by Pica9? The Pica9 team is very helpful and quick to respond to our many questions. I also like that they use our feedback and suggestions for new options and features. I don't have any experience with your competitors.

- Stacey C.

"CampaignDrive works for New Mexico Tourism Department" What do you like best about CampaignDrive by Pica9? Sales and customer success team have gone above and beyond to customize the platform and ensure its functionality exceeds our expectations. Review collected by and hosted on G2.com. What do you dislike about CampaignDrive by Pica9? It doesn't always meet our needs in the most ideal fashion but in part, that's because we attempt to utilize the system in ways that it's not necessarily designed to do and other clients haven't previously requested. Review collected by and hosted on G2.com. What problems is CampaignDrive by Pica9 solving and how is that benefiting you? CampaignDrive enables the NM Tourism Department to work with destination, attraction, and event partners around the state while ensuring co-branded creative assets are designed to brand standards and maintain brand integrity. We are also in the process of setting up CampaignDrive as a DAM and learning more about the best ways to offer limited access to those assets.

- Andrea M. L.

Higher Logic reviews

"Great Community Features" What do you like best about Higher Logic Thrive? Higher Logic has a lot of amazing features that help build member engagement. We especially love the ability to build microsites for each of our specialty groups. Our members also love the discussion board, event calendar, member directory, and member resource library features. Review collected by and hosted on G2.com. What do you dislike about Higher Logic Thrive? One downside that I've run into is feeling like I need to contact support for items that I wish I could do myself. For example, mass updating the email preferences of our groups. I also wish the reports included more data and would go back further than a month at a time. It would be really nice to see our annual data in the reports. Review collected by and hosted on G2.com. Recommendations to others considering Higher Logic Thrive: I would recommend hiring either an internal or external consultant. Review collected by and hosted on G2.com. What problems is Higher Logic Thrive solving and how is that benefiting you? We utilize Higher Logic's microsite feature to create personalized websites for each of our specialty groups. Higher Logic has a lot of different widget options available to help us personalize the websites and build member engagement. We use the discussion board to allow members to stay engaged with each other and leadership, even through their emails. The member resource library allows our members to share valuable documents and resources. And the member directory gives our members the ability to find each other and connect either through the website or their own email. We use the member directory feature for mentor/mentee searches too. The ability to give our members selective admin privileges also provides our volunteers the opportunity to make edits to their own websites.

- Kaylen H.

"Effective tool for Member Engagement" What do you like best about Higher Logic Thrive? I admit I was skeptical about purchasing Higher Logic Community because I was not sure the benefit would warrant the cost - staff convinced me to try it. Within the first three months, I saw the value of the community, especially for the association board and committees, and began to see the potential for membership engagement. About the same time, the pandemic hit! The community platform was a lifeline for many of our members. The opportunity to engage with each other on the platform was a valuable networking avenue, especially when our members were isolated and disconnected from each other. Now that restrictions regarding work location and travel are being lifted, our members are still using the community at a high engagement rate. The association membership has grown in the past two years. I attribute some of that growth to enhanced engagement through the community platform. Review collected by and hosted on G2.com. What do you dislike about Higher Logic Thrive? The search feature for past posts or conversations is cumbersome. Review collected by and hosted on G2.com. What problems is Higher Logic Thrive solving and how is that benefiting you? The community platform has enhanced board and committee communication and productivity. The community has quickly become perceived as a significant benefit of membership; thus, it has contributed to member recruitment and retention.

- Ann T.

"Easy to setup and engagement building" What do you like best about Higher Logic Thrive? The setup is very intuitive and easy even for a non-coder. The support staff and the HUB community are efficient in answering any questions or resolving any issues. The community is also user-friendly for our diverse membership. I would highly recommend it to build a safe space for members to exchange and build relationships. Review collected by and hosted on G2.com. What do you dislike about Higher Logic Thrive? The polling tool could be a bit more elaborate. Currently the basic functions doesn't allow it's usage for a different variety of needs. Review collected by and hosted on G2.com. What problems is Higher Logic Thrive solving and how is that benefiting you? We were looking to establish a safe space where our member community can network, exchange ideas, find solutions for their problems and have a sense of belonging. With the support of HL team, hard work, our member community's collaboration and time, we've managed to create this environment we were looking for our members.

- Vasan S.

Pros & cons

Pica9

Pros
The features are great--if you know how to set them up
The fact that someone can dynamically size an ad (think of how responsive web design works) is so cool
Definitely a selling feature here
The organization of the system is great, too
Plus, the people are Pica9 are very easy to work with and supportive!
Cons
 Creating templates and, more specifically, assigning assets to them, is a bit hard
You need someone with more time to dedicate to this system than I had
It doesn't always meet our needs in the most ideal fashion

Higher Logic

Pros
Allows a safe space for community members to communicate with each other
Offers the organization an area to provide updates that are relevant and timely to the community members
Connect members with similar interests with online events and
when Covid allows
in person events
Cons
It would be nice if it could integrate with non-Higher Logic marketing automation platforms to better monitor communication limits
A more visual interface would be nice so it would be easier to maintain brand integrity
Better analytics is always something the marketing department is looking for

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