Side-by-side comparison of features, reviews, pricing and more
Category: Automation Software Tools
Industries: Marketing, Financial, Technology, Business
Starter - $975 per month
Standard, Professional and Ultimate - Contact sales for quote
Category: Automation Software Tools
Industries: Marketing, Financial, Technology, Business
Starts from $40 per month
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We use RollWorks to spread awareness about our company and solutions. One of our objectives for this year was to spread brand awareness and we are using RollWorks to place display ads in front of not only our prospects but also similar people based on our audience profiles. Have been using the platform for a few months now.Mithil Patel
RollWorks, a division of NextRoll, offers ambitious B2B companies of any size an account-based platform to align their marketing and sales teams and confidently grow revenue. Powered by machine learning and an extensive account data foundation, the RollWorks platform helps you identify your target accounts, engage them with digital ads, web personalization, email signatures and sales automation, and finally, measure the effectiveness of your programs. RollWorks is an indispensable platform for marketing and sales teams large and small who believe that an account-based approach is just good B2B marketing. Get started today at www.rollworks.com.
Simplist & most effective way to retarget What do you like best about AdRoll? The ease of adroll when trying to create campaigns for retargeting. Setting up audiences is a quick breeze and uploading assets is super simple. The reporting is also very easy to read Review collected by and hosted on G2.com. What do you dislike about AdRoll? Conversion tracking is not the best. AdRoll needs to provide an option to only count the first conversion as a conversion. For example, if I'm tracking a button click as a conversion and someone clicks the button 10 times, AdRoll will count that as 10 conversions rather than just 1. Review collected by and hosted on G2.com. What problems is AdRoll solving and how is that benefiting you? Adroll is solving my problem of being able to retarget to small audience sizes. Most platforms require a minimum audience size before being able to retarget to them. However, with adroll, you can retarget audiences lists that are brand new.Munib A.
AdRoll is a marketing and advertising platform that helps ecommerce brands grow revenue and save time on one streamlined platform. Make display, social, and email advertising work together and more effectively structure, measure, and optimize your marketing efforts. Powered by industry-leading automation and personalization, the AdRoll platform's machine learning analyzes real-time advertising data to get customers buying. AdRoll helps customers generate more than $246 billion in sales annually and has been used by over 140,000 brands since 2007. AdRoll is a division of NextRoll, Inc. and is a remote-friendly company with offices in San Francisco, Dublin, New York City, Salt Lake City, and Sydney. Get started today at www.adroll.com.
We do more with less. No person or team can accomplish what this does for any size organization.
- Jordan B.
I use RollWorks at my company to drive our retargeting efforts. We do both contact list retargeting and web retargeting, so we are capturing both our target audiences and known leads via our contact lists, and those who visit our site and later move on to other sites. Effectively, we use RollWorks to nurture our audiences and bring them back to our site.
- Taylor Hicks
We are solving the problem of not running ads that are reaching the right people in our ICP. The majority of our leads coming in would fall out of our ICP and RollWorks helps us target the exact people that we know would be great customers. We never had insight at the account level at the engagement with our content and RollWorks helped us gain that insight and build a stronger target account list.
- Jesse Fröhling
"To design, improve and distribute targeted advertising." What do you like best about AdRoll? Like AdRoll can enhance your ads with interactive elements like product placement, fonts, custom animation, and calls to action. You can generate personalized dynamic ads for users based on their browsing history and the products they enjoy. I can use demographic and affinity targeting to find people who are most like our consumers based on what we already know about them. Customers can be categorized based on activities performed, viewed, and previous purchases. Review collected by and hosted on G2.com. What do you dislike about AdRoll? In comparison to its rivals, AdRoll has relatively high subscription costs. As a result, conversion tracking could use some improvement. In addition, the reporting system can be improved. It might be easier to use the same photos for different campaigns. The offer approach could contain other alternatives. Review collected by and hosted on G2.com. What problems is AdRoll solving and how is that benefiting you? You can use AdRoll to target or block customers based on their behavior by tracking various intent signals. Each delivered ad impression provides reporting and analytics to examine real-time data on campaign activity and pricing. AdRoll supports sponsored posts, promoted tweets, app install ads, lead generation cards, and standard mobile web ad formats.
- Rosemarie P.
"You can reduce the cost of promotion with your banner ads." What do you like best about AdRoll? I like the dynamic ad builder made possible by AdRoll, which helps us ensure that all of our marketing is effective. On Facebook, you can target ideal prospects. Helpful in examining consumer behavior You can modify your messages to attract as many customers as possible. Marketing campaigns can be done through social media ads, emails, and videos. You can gain insight into the typical customer path to help you maximize revenue from each customer. Review collected by and hosted on G2.com. What do you dislike about AdRoll? I think the reporting structure needs to be improved. It would be advantageous to provide more bidding strategy alternatives. Conversion-based campaigns should be included because they are so helpful. Conversion tracking may be made more efficient. Poor customer service persists. Review collected by and hosted on G2.com. What problems is AdRoll solving and how is that benefiting you? Consolidation of display campaigns across many publishing networks can be simplified. No matter where they are, it ensures that our clients and prospects are chosen. It allows you to use automated emails and remarketing campaigns to reduce and win back cart abandoners. With easy-to-launch campaigns, you can distribute offers, introduce new products, and prompt customers to make additional purchases.
- Adika S.
Aug 19, 2022 "AdRoll for marketing agencies" What do you like best about AdRoll? Adroll has empowered our agency to run retargeting campaigns for our clients without involving a third-party digital agency. This has allowed us to serve our clients better. Review collected by and hosted on G2.com. What do you dislike about AdRoll? Sometimes, customer service can be challenging. I believe it is outsourced to another country which introduces a language barrier in communication and creates problems. Review collected by and hosted on G2.com. What problems is AdRoll solving and how is that benefiting you? AdRoll solves the problem of needing to work with a third-party digital advertising agency for retargeting campaigns for our clients. We can now do it on our own.
- Dylan S.
|Industry data based on search criteria|
|Easy to use platform and UX|
|Reporting dashboards are very easy to set up|
|I think there is great room for improvement in terms of industry customization and options.There is also an opportunity in terms of account evaluation after sales and consistent relationship building given the level of investment required.As this is a growing product, I feel they can do a better job when it comes to industry visibility around B2B|
|For example, partnerships with Bombora, Gartner, Zoom info, etc.|
|Variety of advertising media types and sizes|
|Variety of audiences you can choose from to advertise to|
|The interface is pretty up to date and easy to use|
|I'm not sure I trust AdRoll's attributed "revenue"|
|It appears to be significantly overcalculating its effectiveness.I find the interface a bit confusing in a few places like if you want to see reporting for specific audiences split out.Switching between editing campaigns and viewing campaign metrics is a bit confusing.|
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