RollWorks vs Dotdigital

Side-by-side comparison of features, reviews, pricing and more

RollWorks

Category: Automation Software Tools
Industries: Marketing, Financial, Technology, Business

Pricing

Starter - $975 per month

Standard, Professional and Ultimate - Contact sales for quote

Dotdigital

Category: Automation Software Tools
Industries: Marketing, Financial, Technology, Business

Pricing

Request for a quote

20M+ Downloads
5/5

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RollWorks reviews

We do more with less. No person or team can accomplish what this does for any size organization.

- Jordan B.

I use RollWorks at my company to drive our retargeting efforts. We do both contact list retargeting and web retargeting, so we are capturing both our target audiences and known leads via our contact lists, and those who visit our site and later move on to other sites. Effectively, we use RollWorks to nurture our audiences and bring them back to our site.

- Taylor Hicks

We are solving the problem of not running ads that are reaching the right people in our ICP. The majority of our leads coming in would fall out of our ICP and RollWorks helps us target the exact people that we know would be great customers. We never had insight at the account level at the engagement with our content and RollWorks helped us gain that insight and build a stronger target account list.

- Jesse Fröhling

Dotdigital reviews

"Good platform but some niggles around pricing and set-up" What do you like best about Dotdigital? The platform itself is solid and well featured, with good deliverability, personalisation and scheduling options, management of contacts, segmentation, reporting, A/B testing and automation, SMS and web chat integration. Emails based on the paid-for template format well across all devices and clients with excellent consistency. Review collected by and hosted on G2.com. What do you dislike about Dotdigital? Pricing is a niggle, as the number of live contacts at a basic paid account level is not as generous as most competitors. Testing on a range of clients and devices is chargeable for each send and the monthly fees are also steep compared to the competition. Additional functionality such as Web Insights is available in most plans, but you have to set it up yourself, it is not included as part of the on-boarding process. Review collected by and hosted on G2.com. What problems is Dotdigital solving and how is that benefiting you? Overall the dotdigital platform is a reliable tool for email and SMS marketing. I have used it on e-commerce and lead generation sites and it performs well on both.

- Jonathan W.

"Stand out Support Team" What do you like best about Dotdigital? I was completely blown away with the level of customer service through the chat function on the website. Great that it is actually a real person that you speak to! I came to DotDigtial from another platform so I had to hit the ground running with my learning - they were helpful every step of the way often going above and beyond to help. Hannah, our Customer Success Manager has been awesome too - coming over to our location to fully understand the business and give her input on what she thought were the best steps going forward. Hannah has been such a support and honestly (as cheesy as it sounds) I don't think I would have got so far, so quickly without her! I love all the Webinsight info that we have been able to link to our account so that we can fully understand and target our customer base. The analytics side of things is great and tells me everything I need. I like that DD is an all-round platform and allows me to add and take away additional services, for instance, chat and text. Review collected by and hosted on G2.com. What do you dislike about Dotdigital? There is nothing I dislike - but there are areas I feel could be improved. I would love the sharing on social to be a bit more updated and more user-friendly. I feel it is out of date and doesn't perform as well as it could. A/B testing could be slightly improved too to give more options when choosing the finer details of a send. Review collected by and hosted on G2.com. What problems is Dotdigital solving and how is that benefiting you? The support team have helped me some much in putting together a unique preference centre for our customers. I feel they went above and beyond in supporting me throughout the creation of this.

- Becky C.

"DotDigitial enables businesses to redefine their customer management" What do you like best about Dotdigital? The integration with DotDigital and Dynamics allows us to create brilliant data-led campaigns and manage our communities better than ever before. Review collected by and hosted on G2.com. What do you dislike about Dotdigital? The data and analysis is severely lacking. For example, we use DD throughout the entire email campaign and registration process for our events through forms. Despite this, there is no source information, completion funnels or additional analysis offered. No customer journey analysis. The data is there! Why can't teams access it. Review collected by and hosted on G2.com. What problems is Dotdigital solving and how is that benefiting you? Allowing our CRM to power our marketing. Through the integrations we have, our CRM is no longer a database the team have to log into, it is now where the team live. Without DotDigital, we wouldn't be able to have this mindset.

- Tom P.

Pros & cons

RollWorks

Pros
Industry data based on search criteria
Easy to use platform and UX
Reporting dashboards are very easy to set up

Cons
I think there is great room for improvement in terms of industry customization and options.There is also an opportunity in terms of account evaluation after sales and consistent relationship building given the level of investment required.As this is a growing product, I feel they can do a better job when it comes to industry visibility around B2B
For example, partnerships with Bombora, Gartner, Zoom info, etc.

Dotdigital

Pros
Easy access to and use of segment data
Easy drag-and-drop email builder with tons of templates
It's a powerful
cost-effective email platform with many features

Cons
Improved email results reporting are needed
Learning the system and planning campaigns can take time
It had issues integrating Google Analytics and lacked transactional email metrics.

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