Selligent vs Trapica

Side-by-side comparison of features, reviews, pricing and more

Selligent

Category: Automation Software Tools
Industries: Marketing, Financial, Technology, Business

Pricing

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Trapica

Category: Automation Software Tools
Industries: Marketing, Financial, Technology, Business

Pricing

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20M+ Downloads
5/5

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Selligent reviews

Now we can manage our marketing campaigns from the cloud access, in addition to the fact that it is possible to share with third parties and clients the results and progress of each of the campaigns as well as share information in real time that facilitate the creative process and flow of the information, the costs associated with the deployment have been reduced because under this new situation of remote work we were able to achieve a decrease in administrative costs and a considerable improvement in productivity per employee

- Nicolas B.

Selligent is a well maintained multichannel tool that provides ideal services for managing marketing campaigns. It tracks online performance, display review sites, provide customizable features, social channels, consulting partnerships and segmentation. Reporting keeps a track of marketing performance, customer, purchase, sales and products by the company which allows ease of approaching the data in a single view. Reporting is very easy to navigate and detailed. Segmentation is also a quality feature. It has great A/B features for email marketing and supports bulk emails efficiently. Message Studio provides very extensive marketing solutions. API platform is a great feature which helps to connect different sevices and other partners. It offers a great platform to connect with customers. Automation really reduces the workload and strengthen the productivity of the company. The customer service is also very quick and responsive. It provides easy scheduling and reusable templates. System is really flexible, relaiable and extremely collaborative. There is no need of any extensive training, its easy to navigate through.

- Nancy R.

I love that Message Studio can connect to our Salesforce CRM quite easily. The results are reliable and we can send thousands of emails in seconds! We received a great walk through when we started to use the platform and the Selligent team has been a great support for our projects; they are always willing to collaborate when we need it and help us find new strategies. Selligent offers competitive cost options and adaptable to the budgets of medium and large companies.

- Ivette S.

Trapica reviews

“We love it.” Trapica not only made it easy for us to automate digital advertising, but it improved our overall conversions

- Miranda - Founder @ MDigital Agency

"Were able to scale our budget faster." By using Trapica on our social campaigns, we reached higher intent audiences at lower CPAs and were able to scale our budget faster.

- Roy – CMO @ Oribi

"Our audience targeting is more efficient than ever". Trapica is an integral part of our team's social media strategy and is driving the success of our campaigns. The platform's unique ability to optimize in real-time means our audience targeting is more efficient than ever.

- Jeanette – Senior director of marketing @ NBCUniversal

Pros & cons

Selligent

Pros
Sub organization set up process is simple and well maintained security between organizations
Easy to set up simple templates in Selligent for users who don't know HTML coding
Support file imports and direct database connection.

Cons
Limited features for creating complex segment
Its complicated to integrate GIFs in the email
Some functionality limitations in the drag and drop features.

Trapica

Pros
How easy it's to use Trapica
The automation just works
G to market intelligence they provide about our audiences

Cons
Need enough "conversion" events to properly train the software
This simply means that you should use tactics like lead-gen for higher priced products
Expensive

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4.6/5

20M+ downloads

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