Smore vs Direct Mail

Side-by-side comparison of features, reviews, pricing and more

Smore

Category: Communication Tool
Industries: Productivity, Marketing

Pricing

Starting From:

$79.00 /year

Direct Mail

Category: Communication Tool
Industries: Communication, Marketing, Education

Pricing

Unlimited Plan

Starting at $15.00

Per Month

20M+ Downloads
5/5

#1 in Magazines & Newspapers

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Smore reviews

My overall experience has been great. I am having a fun time exploring new features. I feel like I am putting a personal touch on communicating with my students and parents. I feel very creative and I like the sense of community that having a class newsletter brings to virtual learning. You can see your analytics to track engagement. I am enjoying sending out updates in a way that is organized, creative and personal!

- Brenda K. Teacher

While I know of others who continue to use SMORE, for my purposes it was not as effective as others. It was, overall, very easy to use and send to others. It offers a great way to share information, links, and updates with many people in a single place.

- Mollie C. Teacher

I tried my best and just couldn't find anything that I did not like about smore. It's easy to use and most people can be expert users in a matter of minutes. The product also gives you the ability to view analytics which tell you how many views you have had. They also have a great support area built into the site and you really can't beat the annual pricing.

- Chris S.

Direct Mail reviews

This is a core part of my communication toolkit. While I still use other mailing list platforms for specific purposes, this solves very specific bulk mailing needs.

- Ian G. Producer

It's absolutely helped us to expand our reach. Recipients often comment on how beautiful our emails are. Very satisfying to use and to receive such feedback.

- Magda B. Executive Director

I was looking for a low-cost mail program that was very easy to learn and get up and running. The major issue was getting a zap to work, but once that was working, I was very happy with the result. Likewise, zaps for onsite forms. But the learning curve for actually USING it, and sending emails. Cost per email is very very low - I buy 10K at a time for $99 so one cent each. Pretty good pricing! Delivery is almost instantaneous, and it is fun to watch the responses roll in.

- Eric A. President

Pros & cons

Smore

Pros
This is a great newsletter tool
It's easy for someone to read newsletters posted on here
I started using the free version of Smore while I was a kindergarten teacher and my parents loved it
People that aren't very tech-savvy would have a really easy time navigating through this program
And it's really easy to design and make appealing
My overall experience has been great
I am having a fun time exploring new features."

Cons
It led to awkward page breaks that were not easily remedied as there was no easy way to see where they would fall
Smore is the most expensive tool that I pay for out of pocket as an educator
Smore is the most expensive tool that I pay for out of pocket
The cost may look intimidating when first looked at but users will find that at less than $80.00 yearly for the service, you are paying a minimal cost per month."q

Direct Mail

Pros
Excellent, this is so much easier to use than Mail Chimp
I love the fact I can work on campaigns locally on my computer without being online and not in a browser
The lists and address management is simple yet agile
Great program for managing email lists for mac users
It's the perfect scale and I love the ease of understanding the reporting, which becomes of direct benefit for following up and moving between lists."

Cons
You get what you pay for
With their one time payment option you don't get much customer service and you'll need to maintain your own servers
Then thats where you find out the support is AWFUL, as it seems to me theres only 2 people that work there, they refuse to talk on phone, and despite promises when chased up, they don't answer emails
Reporting is limited, there aren't enough ways to compare and contrast
Very hard to export reports and data in bulk
Editing of template could be a bit more flexible
Difficult to understand layout schema."

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